For top-tier makeup, beauty, skincare, and more look no further than the Chinese beauty industry. These Chinese beauty YouTubers have your back, from viral products to A+ beauty routines. In the past few years, the beauty market in China has become the largest market by consumer population, valued at $17 billion in 2022, and expected to grow to $96 billion by 2027. Those most familiar with this growing market are 2025’s top 10 Chinese beauty YouTubers. Whether based in China making content for a Chinese audience, or creators of Chinese ethnicity based in Canada, the U.S., or Europe, these creators are great when it comes to beauty, skincare, and lifestyle.
Top 10 Chinese Beauty YouTubers
1. MissAnti
94.9k subscribers
MissAnti is a Chinese beauty YouTuber known for her fashion and lifestyle videos. Her most recent video shows her audience what’s worth buying from the popular clothing brand Uniqlo. As she styles cute and comfy clothes, MissAnti keeps her finger on the pulse of clothing trends, reviewing brands such as Miu Miu, Uniqlo, and even Chanel.
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2. Vivekatt
208k subscribers
Originally from Beijing, Vivekatt or Vivii is a makeup artist based in Stockholm, Sweden. She specializes in beauty tutorials and mind-blowing makeup transformations. Whether you want to learn how to do your makeup like a KPop star or create heatless curls using leggings, Vivii’s channel is for you. She also posts makeup reviews, hauls, and vlogs for her audience of over 200,000.
3. Savislook
216k subscribers
Savislook, or Savi Sui is a Chinese luxury beauty influencer. She’s worked with luxury brands such as Chanel and collaborated with brands such as the Missoma jewelry collection. Despite her chic, luxurious style, Savi works to ensure that she’s sharing her down-to-earth, authentic, relatable self with her audience. Whether she’s posing in Beijing’s alleyways, a local skatepark, or a snowy mountain in Chongli, Savi brings her fashion modeling to places audiences can relate to.
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4. Dr. Jenny Liu
275k subscribers
Beauty treatments begin with skincare. Dr. Jenny Liu is a Chinese-American Board-certified dermatologist based in Minneapolis. As a Chinese beauty YouTuber and dermatologist, she shares her favorite skin and hair care products, techniques, and more. Whether you need an expert opinion on the latest LED devices or an explanation of viral TikTok skincare, Dr. Liu has you covered. When visiting family in China, Dr. Liu is sure to pick up and review various Asian beauty products, ensuring you the best dermatological recommendations in the business.
5. Vicky Soupsss
347k subscribers
Vicky Soupsss, or Vicky Chen is a beauty and lifestyle vlogger. Whether offering insight into her skincare preferences for mixed-oily skin, sharing a shopping haul or curating a holiday gift-giving guide, Vicky covers it all! She also posts monthly couples and family vlogs, leaning into seasonal aesthetics and giving her audience a peek into her everyday life.
6. Rainie Tian
365k subscribers
Rainie Tian is a Chinese beauty YouTuber based in Toronto, Canada. A vlogger, product reviewer, and overall beauty queen, Rainie is here for anything from drugstore must-haves to affordable outfit inspiration. Be sure to check out Rainie’s channel for hauls, giveaways, reviews, and more!
7. Oh Emma
403k subscribers
If you’re looking for curated makeup recommendations then Oh Emma is for you! Emma is a Chinese-Canadian YouTuber who specializes in beauty vlogs, reviews, and get-ready-with-mes. On Instagram, she has collaborated with beauty brands such as Chanel and Mac. A multitalented creator, Emma is also the founder of OHKAYE, a self-care brand currently selling luxury candles. Keep up with Emma’s beauty and business endeavors on her YouTube and Instagram!
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8. It’s Jcnana
407k subscribers
Jcnana is a vlogger and lifestyle creator. She’s known for vlogging her travels around the world, with her adventures taking her everywhere from Italy to Japan. Of course, she’s also a fashion icon, curating outfits for every occasion and season in her aesthetically pleasing videos. She is also the founder of the athleisure brand Jacnana, selling hats, bags, clothing items, and more!
9. Sarah Cheug
858k subscribers
Born in Hong Kong and raised in Canada, beauty YouTuber Sarah Cheug is a magician with makeup. In her most recent video, she transforms herself into Sabrina Carpenter, leaning into the “American Bombshell” look. In another video, she leans into the “office siren” aesthetic, showing off a sleek eyeliner look paired with dark, sultry lips. Additionally, Sarah has been putting her makeup expertise to the test as the founder of Sacheu Beauty. The company has recently made waves in the beauty world with its viral liquid lip liner. The campaign has been a prime example of successful influencer marketing.
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10. Liziqi
24.4 million subscribers
Liziqi reminds us that beauty goes beyond our hair and makeup. Beauty is in nature; Liziqi teaches us how to beautify our world by making a blossom crown or transforming a simple shed into a beautiful wardrobe. Her calm, meditative videos allow her audience a reprieve from the outside world, focusing on the simple beauties of life.
This article was written by Ava Fischer
