Browsing: Influencer Marketing

Influencer and affiliate marketing have traditionally occupied different corners of the marketing mix. One focused on reach, creative storytelling, and…

Every lifestyle creator hits a point where they wonder why some Reels take off and others quietly disappear. You put…

Affiliate marketing has become one of the fastest-growing performance channels for brands. But here’s the catch: not all affiliate programs…

We are delighted to announce a new enhancement to our Newsletter module—one of the most requested features from our users.…

Brands running creator programs are seeing conversion rate lifts of 30%, 40%, even 214% — not from better creators, not…

Aurelia Ng is one of those people who is genuinely hard to put in a box. She came to prominence…

Written by: Maggie Sweetman  For years, the consumer purchase journey followed a relatively simple path: a customer saw a product…

TL;DR Growing a genuine social media following comes down to three things: creating content people actually want to share, engaging…

Why do we want certain things so badly? Why are some brands irresistible — while others we couldn’t care less…

Some people make the internet feel like a highlight reel. Qiu Qiu has never been one of them. For well…