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Building and managing websites for clients is challenging. Sure, there are technical and financial obstacles to work around. You’ll also find that you’re managing client personalities. And, despite our best efforts, some clients will leave for greener pastures. But it works both ways. Sometimes, you’ll be on the other end of the spectrum, with a client leaving their previous developer for you. I’ve experienced both scenarios. Sometimes, there’s no rhyme or reason why clients come and go. You can do everything right, and still a client looks elsewhere when it’s time for a redesign or new project. Perhaps they were…

Google begun testing whether traditional Search campaigns using exact and phrase match keywords can serve text ads in AI Mode, expanding the types of campaigns eligible to appear in its AI-powered search experience. This means advertisers may not need AI Max or Performance Max to get some exposure in AI Mode. The experiment gives conventional Search campaigns a path into AI Mode when a user’s query shows clear, direct intent. Why we care. Traditional Search campaigns may now have a path into AI Mode without switching to AI Max or Performance Max. That could extend the reach of existing exact…

You added the author bio. You cited your sources. You rewrote the opening in first person so it no longer sounded like anyone could have written it. Three weeks later you checked Search Console, and nothing had moved. That gap between doing the work and seeing the work is where most people give up on E-E-A-T. Not because the advice was wrong. Because nobody told them how long the proof takes, or that the thing being judged is bigger than the page they just fixed. I have run this site since 2008, which means I have spent that long watching…

5 Key Takeaways TikTok is now a space for discovery, not just entertainment.Audiences are using TikTok to search, learn and stumble upon new places, products and ideas. Series content gives audiences a reason to come back. Progress updates and recurring content build curiosity by giving viewers a journey they can continue following. Relatable content turns shared experiences into conversations. Humour, familiar situations and everyday moments make it easier for audiences to relate, share and join the conversation. Strong hooks work best when they feel relevant, not forced. The best hooks quickly show viewers why they should keep watching while staying…

Shopping ad click-through rates are rising while impressions are falling, according to an analysis by Mike Ryan, head of ecommerce at Smarter Ecommerce — a pattern he thinks could be connected to how Google serves AI Overviews. Why it matters. AI Overviews have created what Ryan calls the SEO “crocodile effect,” where publishers gain impressions but lose clicks. Shopping ads appear to be experiencing the opposite: fewer impressions, but higher CTRs. Why we care. Rising Shopping CTRs may not mean ads are performing better, they may simply be appearing less often. If AI Overviews are changing which queries receive Shopping…

Google may have a bug with its job search feature because it is barely showing any new jobs within its search results. This has been happening for the past week and it is unclear why.I mean, we know based on today’s jobs report that there are plenty of jobs out there? Nonfarm payrolls jumped by 162,000 in August, well ahead of the consensus for 53,000, while the unemployment rate held steady at 4.1%, as expected, was reported.But there are barely any new jobs being posted in job search.Here is what filtering jobs within NYC for the past day looks like…

Google has confirmed it has recently begun running a “small experiment” where it is serving regular pure Search campaigns with restrictive match types in AI Mode. Ginny Marvin, Google’s Ads Liaison, told me, “This is a small experiment that recently kicked off.”This was first spotted by Anthony Higman who posted on LinkedIn, “Google is now serving regular pure search campaigns with restrictive match types in AI mode.” He added that he “confirmed through multiple campaigns and tests on our side.” Ginny Marvin from Google told me, “This is a small experiment that recently kicked off.”She also posted in the comments…

Every dystopian world has a visual language, and the right font can make that world feel real. Here you’ll find typefaces inspired by oppressive regimes, underground resistance groups, malfunctioning tech, and fragmented communication. Their rough edges and distorted shapes echo the chaos and tension of a dark future. These typefaces use angular structures, glitch details, and industrial influence to create lettering that feels intense and imaginative. They’re bold enough for titles, but textured enough for atmospheric layouts. Have a look. Foderic is a multifunctional, futuristic…

The Gemini (Vertex) API now gives limited access to grounding queries and returns the search phrases in the [‘groundingMetadata’] object. That’s exciting news, in theory, but it turns out to be messy in practice. We encountered two major issues:1. Gemini is greedy about groundingEven running Gemini 3.5 Flash with a [MEDIUM] or higher “thinking” level, it’s rare to get more than 1-2 grounding queries. In many cases, you’ll see none at all. If you’ve used AI Mode much, you know it almost always runs multiple grounding queries. We were able to nudge the system instructions and push Google to generate…

You post about a product you love. Someone asks where you got it. They buy it. And you get nothing. That is the gap the Amazon Influencer Program closes. It turns the recommendations you already make into a storefront that pays you a commission every time a follower buys. I have spent years teaching this subject, including as an influencer marketing instructor at UCLA Extension and as the author of The Age of Influence. I was also an Amazon Influencer myself. My own account eventually got closed for inactivity. When I tried to reinstate it, I ran into a frustrating…