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Let’s start with the good news. Right at the beginning, Google confirms that:The best practices for SEO continue to be relevant because our generative AI features on Google Search are rooted in our core Search ranking and quality systems.Naturally, you might have doubts, given how different AI Mode and the impact of our SEO efforts seem in 2026. It’s true that the SERP itself has changed and that LLMs operate differently from traditional information retrieval systems, but the key here is that Gemini-powered search — including FastSearch — still heavily relies on the search index (whether you call it “search grounding” or retrieval-augmented…

Written by: Erin Brothers Social media has completely changed the way people connect, advocate, and create change. Small voices are uplifted, reaching global audiences to build communities and spark change. Platforms like TikTok, Instagram, and X have leveled the playing field, making activism more accessible than ever. Some of the biggest movements of this generation gained momentum through social media. Campaigns like #MeToo, Black Lives Matter, and the ALS Ice Bucket Challenge didn’t just trend online, they translated to offline awareness, participation, fundraising, and lasting societal impact. Online activism is bigger than ever, and nonprofits should be paying attention. The…

How do you prove AI search is driving revenue when your current measurement stack wasn’t built to track it? Which metrics prove AI search value without click data? What KPIs should you track to actually see SEO impact? As zero-click journeys grow and AI influence moves off-site, traditional channel-level reporting leaves senior marketers without visibility into what’s actually driving performance. 👆 Your boss wants SEO revenue impact. Your dashboard shows clicks. Watch the full session right now. Finally, The KPIs That Tie AI Citations Directly To Performance In this on-demand session, DAC’s Felicia Delvecchio, VP of Media, Vincent DeLuca, Director…

Most marketers treat AI search as a single channel and apply the same strategy across all platforms. However, each LLM retrieves, evaluates, and recommends content differently.If your brand isn’t optimized for specific AI models, you risk losing visibility in the channels that matter.Beth Nunnington is the VP of Digital PR, and Paul Norris is the Senior Director of Organic, both from Journey Further. Together, they have over 15 years of experience helping brands like Adobe, Marks & Spencer, and Dr. Martens grow their online visiblity.In their MozCon NYC session, Beth and Paul will show you:How to increase visibility across ChatGPT, AI Mode,…

The phrase “social media algorithm” gets thrown around so often that most marketers have stopped questioning what it actually means. We blame it when our reach drops. We try to “beat” it. We read article after article about how to “hack” it. And in the meantime, the actual mechanics of how content gets surfaced to people on social media have undergone the biggest architectural shift since the chronological feed disappeared. In March 2026, LinkedIn published the most detailed engineering breakdown of its feed algorithm in the platform’s history. The platform confirmed it had replaced its entire ranking infrastructure with a…

TL;DR A UGC portfolio is a curated collection of content you’ve created for (or styled as if for) a brand — and it’s the first thing brands check before reaching out. You don’t need follower count to land UGC deals; you need proof that you can make content that converts. A strong portfolio shows brand aesthetic fit, content format range, and the ability to write a call-to-action that doesn’t sound like a robot wrote it. Why follower count is irrelevant for UGC workWhat to include in your portfolio if you’re starting from zeroHow to organize and present your work so…

Google added a new help document to its search developer documentation named Google Search’s guidance on using third-party SEO tools, services, and advice and updated the older Do you need an SEO? document on Friday. Google primarily added in topics around generative AI optimization and more guidance on trusting third-party tools and other SEO advice. Why. Google said it posted these document updates and changes because it wanted to “highlight important considerations when evaluating third-party SEO tools and advice, and to simplify some sections and remove outdated examples in existing documentation.” Third-party SEO tools, services and advice. Google’s new help…

Today, we are bringing you retro Lightroom presets that focus on groovy looks inspired by color palettes, textures, and visual character from decades past. These Lightroom presets enhance tones and contrast in ways that feel both artistic and intentional, with warm amber hues and gentle grain that evoke a cozy, analog feel. Perfect for photographers, content creators, and editors looking to infuse mood into their images, these presets make enhancements simple and effective. With the right retro preset, your photos will glow with personality and groovy, retro charm.…

Third-party sources play a major role in how AI systems understand and describe brands. For example, AirOps research found that 85% of brand mentions in AI search came from third-party sources rather than brand-owned content.The exact percentage will vary, but the implication is that your site is not the only source shaping your AI visibility.Growing Brand Authority for AI visibility requires coordinated work across:Link building: Backlinks from related, authoritative sites reviewing relevant businesses.Digital PR: Relevant coverage from authoritative publications and industry sources.Community management: Real user conversations, reviews, recommendations, and feedback.If you already have a great SEO program, you will tell me this…

Key takeaways Spotify and Universal Music Group announced licensing agreements for AI-generated fan-made covers and remixes The new creation tool will launch as a paid add-on for Spotify Premium subscribers Participating artists and songwriters will receive compensation from fan-generated creations The initiative creates a licensed framework for AI-assisted music creation Spotify is expanding its superfan strategy beyond listening into participation For as long as music has existed online, fans have found ways to put their own spin on it. They create remixes, mashups, covers, edits, and reinterpretations that often spread across social platforms long before rights holders have a chance…