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OpenAI is emerging as a new advertising channel, but early advertiser sentiment is mixed as brands grapple with limited data, unclear performance, and a rapidly evolving product. Driving the news. Two months after launching ads in ChatGPT, advertisers are experimenting — but still lack clear measurement tools and performance benchmarks. Early campaigns are largely impression-based, with little insight into outcomes. CPMs have reportedly been high, with initial minimum spends in the six figures. Some advertisers say the product feels early and slow to mature. The vibe check. According to Ad Age reporting, advertiser sentiment sits somewhere between cautious optimism and…

In this collection, you’ll find the best cinematic Lightroom presets for achieving that iconic Hollywood look. Inspired by film color grading techniques, these Lightroom presets enhance contrast, adjust tonal balance, and shift colors to create dramatic, movie-style visuals. They’re widely used by photographers, content creators, and filmmakers to create a consistent visual mood across images. Whether you’re editing portraits, travel photos, or dramatic landscapes, these presets will help you create images that feel rich, immersive, and cinematic. This collection of Lightroom presets brings the magic…

For the original iTunes version, click here.This week we covered a new Google Search spam penalty for back button hijacking. Google also updated its spam report, it may now be used for manual actions. Google is aware of self-serving listicles and warns not to manipulate LLMs. Google Search Console seems to be testing an AI contribution report. Google Ads is retiring Dynamic Search Ads in place of AI Max. Google Ads removed 8.3 billion ads according to its safety report. Google Ads is simplifying by consolidating enhanced conversions with an off/off switch. A new study shows there are issues…

I’m leaving you with one last resource, which was personally a delight to be part of, and I think provides a fantastic palate cleanser for all the workflows, strategies, and urgency we see in the industry. “Britney emphasizes that to use AI effectively, you have to be willing to embrace failure because it’s the ‘yellow brick road of using AI.’ The process is inherently experimental and should be treated as such. She advises thinking like an engineer, which means breaking down problems into small, manageable chunks and being specific in your prompts. Avoid the “magic engine” mentality where you provide a…

Font choice sets the mood and shapes how people read a design. Sans-serif fonts are a popular choice because they are simple and easy to read. They work well across digital and print media, making them a safe option for many projects. This collection includes free sans-serif fonts for web design, branding, and UI projects. Some are built for headlines, others for body text or UI work. The styles vary from minimal to bold, so there’s something here for most design needs. You will find fonts perfect for headlines, body text, or UI design. These fonts aren’t just beautiful, they’re…

Source: AI mode citation study by MozBrands need to invest in video content, whether that’s working with creators, partnering with influencers, or publishing branded content on your channel. Video is a great way to diversify your traffic sources, and there’s evidence that it gets a ton of visibility in both LLMs and traditional search.Charlie Clark, CEO, Minty DigitalFocus on content that produces information gain. Most content summarizes existing knowledge, which LLMs already do. AI models won’t surface regurgitated content because they can generate it without retrieval.If you want to earn third-party mentions and disseminate content in a zero-click world, I’d advise you to…

As you know by now, TikTok is not just a platform; it’s a cultural phenomenon, a digital gold rush for creators. Why does it matter now more than ever? Because the attention economy is fiercer than ever, and TikTok has mastered capturing it. We’re seeing trends born, products launched, and even careers forged on this app daily. Brands? They’ve realized ignoring TikTok is like ignoring the internet itself. Missed opportunity, plain and simple. Here’s what’s wild: according to Forbes research, nearly 74% of Gen Z uses TikTok search, and 51% choose TikTok over Google as their go-to search engine. Let that…

TL;DR AI has fundamentally changed how brands find creators. Instead of keyword filters and follower counts, modern AI-powered discovery uses semantic search, audience analysis, and predictive modeling to surface creators who genuinely fit your brand — at a fraction of the time it takes manually. Why traditional discovery tools fail at scaleThe core AI capabilities that actually move the needle: semantic search, audience matching, fraud detection, and predictive performanceWhat to look for in a platform built for AI-native discoveryHow GRIN’s creator database and Gia make discovery faster and more accurate Why Does Traditional Creator Discovery Fall Short? Traditional creator discovery…

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his expertise in the search marketing industry. He only provides consulting services to expert SEOs and also performs search marketing expert witness services. Barry graduated from the City University of New York and lives with his family in the NYC region. You can follow Barry on…

So how do you manage to stand out and land coverage in 2026? There are five key areas I’m going to take you through. 1. Personalized storiesThe first one is personalized stories. It’s always been really important to understand your target persona and your target audience and their wants, needs, and desires. But it’s even more crucial this year. Not just those things, but what they value as well as the real-world and economic factors that are going to impact their travel plans. Alongside that, target audiences are wanting much more personalized itineraries and things that align with their hobbies and their passions. Journalists…