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By Sean Tinney October 14, 2026 Share a landing page link on social channels or in a text message and those platforms automatically pull a preview. A headline, an image, and a short description of your page. A blank box or an irrelevant image gets ignored. A preview that shows what’s actually on your page gives people a reason to click. Every page you publish with the AI Landing Page Builder now gets a custom social share image and preview text built automatically. What’s in your social preview Your share image A 1600×832 image built from your page’s headline, offer,…

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SEO

Semrush’s Site Audit scans your website for 140+ technical issues that could be hindering search visibility. Once you have these findings, you can use Semrush’s Model Context Protocol (MCP) server to pull them into Claude and get clear, actionable next steps for improving your website’s performance.Let’s explore what an SEO audit with Claude involves, what you can learn from it, and how to run one yourself.How does conducting an SEO audit with Claude work?When you conduct an SEO audit with Claude, Claude uses the Semrush MCP to pull website audit data from Site Audit for analysis. In this setup, Site…

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What can digital transformation teach us about AI adoption? Paul Boag revisits his book Digital Adaptation to show how lessons from the past can help organizations navigate the challenges of AI today.The way I see most organizations roll out AI feels more like a farce than a strategy. If it were turned into a movie, reviewers would say it was unbelievable. Nobody could be that stupid.Yet here we are. And what makes it all the more frustrating is that we have been here before.Back in 2014, I wrote a book for Smashing Magazine called Digital Adaptation, looking at the mistakes…

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SEO

Canvas in Google AI Mode shows up in India Skip to content Oct 27 · Answer Engine StrategiesSign up → Home SEO News Google appears to be expanding Canvas in AI Mode beyond the U.S. The feature has surfaced in Google Search’s AI Mode and Chrome’s New Tab Page compose box in India. Written by Venkat Venkat Venkat is a senior writer with years of experience covering browser developments and uncovering new features before they become publicly available. He also tracks changes across the search industry and shares his findings here. Published 17 October 2026 Filed under Share We spotted…

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You wrote a post built to get comments. It asked a question, it had a decent photo, and it landed four likes. Two came from people who work with you. Then you searched for Facebook engagement post ideas, found a list of eighteen of them, and half the list told you to ask people to tag a friend or vote with a reaction. Those two things are connected. Those prompts are the exact tactics Meta built a machine learning model to push down, and it has been doing so since December 2017. I have been teaching social media marketing to…

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SEO

This release is for developers and anyone who builds on Yoast SEO. It brings two changes: you can now use your AI tool to update titles, meta descriptions, and social previews with Yoast SEO Abilities. In addition, we’ve done our yearly cleanup of deprecated code. If you maintain a theme or plugin that hooks into Yoast SEO, read the cleanup section before you update. Since April, Yoast SEO Abilities have let you use your AI tool to check your SEO, readability, and inclusive language scores. In September, you could also read a post’s SEO data and correct its technical settings…

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Social Marketing Trends The data you’ve been missing! Need a new plan? Discover how marketers plan to change their social activities in the 18th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article from us. Join more than 385,000 marketers! Source link

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Discounting is a necessary tool, especially for moving seasonal or aging inventory. But when markdowns reach audiences at the wrong time, they can send the wrong message—one that chips away at the brand equity you’ve worked so hard to build. What if there was a better way to discount — one that protects your value and fuels growth?That’s where ExpertVoice comes in. As a closed, credentialed platform, it offers a unique environment where discounts are offered strategically — not to attract bargain hunters, but to equip product experts and trusted advocates. These are the retail associates, certified professionals and enthusiasts…

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SEO

A new EmDash plugin was released that provides website management, performance, and SEO capabilities that are missing in EmDash. Despite all the features it adds, the plugin pack makes websites “absurdly fast.” The plugin is modular, enabling users to take advantage of only the functionalities they need. Who Created The Coywolf Pack Matters There are many people who are using AI to generate all manner of plugins and software but the developer of the Coywolf pack, Jon Henshaw, is an acknowledged SEO expert with over 30 years of experience. Henshaw is currently the Director of Audience Management at Yahoo, and…

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