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And the first is one I will call subscribers. Now, subscribers are obviously a very important part of the YouTube ecosystem. They’re really the thing that drives channels to greatness over time. If you can get people to subscribe to your channel, keep watching your content, that’s how you’re going to really win. But the way in which YouTube recommends subscriptions is slightly more complicated than that.Obviously, you have the subscriber feed in YouTube itself. So when people go to the YouTube platform, load up the app, if they subscribe to your videos, they’re going to get that content within…

The strongest visual concepts don’t start in Figma. They start with the right questions. Explore the pre-concept phase of brand identity design, where teams research brand context, uncover hidden assumptions with stakeholders, and turn shared direction into a visual foundation before a single concept is created.When a branding project fails, it usually happens long before the logo stage: in the strategy phase, when words like “modern,” “trustworthy,” “premium,” “friendly,” and “disruptive” are left undefined. The result is a gap between what the brand is supposed to communicate and what the designer is expected to create. This is the space I…

You have seen the word everywhere. You have probably called someone an influencer, or rolled your eyes when someone else did. But if I asked you to define the term in one sentence, could you? Most people can’t. And that is a problem, because influence is now one of the biggest forces in marketing. I’m Neal Schaffer, and I wrote a whole book about it, The Age of Influence, published by HarperCollins Leadership, and I teach influencer marketing at UCLA Extension. So let me give you the clearest definition I can, from someone who works in this every day rather…

Written by: Maggie Sweetman  For years, the consumer purchase journey followed a relatively simple path: a customer saw a product advertisement, visited a store or website and made a purchase. Today, that journey is anything but linear. Consumers discover products through creators, compare options across multiple platforms, read reviews, and often complete a purchase without ever leaving the app where they first found the product. Today’s consumers rarely rely on a single advertisement or recommendation. Instead, they build confidence through multiple touchpoints, making trust one of the most influential factors in the buying process. For brands, this means influencer marketing…

Retrieval augmented generation is a framework that determines which content AI tools retrieve and cite before generating an answer.You need to understand RAG because it’s one of the ways ChatGPT, AI Mode and other AI search engines choose which pages get included in its answer.This guide explains how RAG works (in plain English), what makes content more likely to be retrieved, and how to measure your visibility in AI systems that use RAG with Ahrefs Brand Radar.What is retrieval augmented generation (RAG)?Retrieval augmented generation (RAG) is a technique where an LLM queries an index—like a search engine, knowledge base, or…

Slanted fonts bring a sense of motion and attitude to typography with their angled letterforms. These fonts lean forward to create a dynamic look that naturally draws the eye. The angled design adds energy and flow, making them perfect for headlines that need to feel bold and expressive. They’re a popular choice for titles, logos, and branding projects that need a modern and slightly unconventional look. In this collection, you’ll find some of the best slanted fonts for creative typography designs. These typefaces are ideal for crafting eye-catching…

By Dave Stys July 7, 2026 Send an email, get a click, make a sale. Now you can trace that sale back to the exact subject line that started it. AWeber automatically tags every link in every email with UTM parameters before your email goes out. Open Google Analytics and the data’s already waiting for you. No manual setup. Every link gets tagged automatically AWeber adds three UTM parameters to every link at send time. utm_source is set to aweber utm_medium is set to email utm_campaign is set to your email’s subject line Each email gets its own campaign label…

TL;DR Growing a genuine social media following comes down to three things: creating content people actually want to share, engaging with your community like a real person, and showing up consistently enough that algorithms reward you. There are no shortcuts that don’t eventually backfire — but there are strategies that compound over time and attract the kind of followers brands actually care about. Why engagement rate matters more than follower count (and how brands measure it)The content formats that drive the most organic reach on each platformHow to use collaborations and cross-promotion to grow without paid adsWhat “consistency” actually means…

Google Search Console’s new platform properties now let you see how your social and video content performs in Google Search and Discover. The new reporting feature provides marketers with first-party performance data for their Instagram, TikTok, X, and YouTube accounts.Google Search Central announced the rollout on LinkedIn on July 7, 2026.What platform properties includePlatform properties give publishers and creators a dedicated space in Search Console with three types of reports for each connected account. Here’s what each report covers:  Performance report: Shows clicks, impressions, average CTR, and average search position for the selected property. You can filter by search type,…

If you’ve ever Googled “how much does email marketing cost,” you’ve probably noticed the same problem I have. Every guide is written by someone trying to sell you something. The software vendors quote their own pricing as the average. The agencies quote their own retainers as the floor. The freelancer marketplaces quote freelancer rates. And the pricing ranges those guides offer span from zero dollars to fifteen thousand a month, which is technically accurate and completely useless if you’re trying to decide what to actually put in your budget line. I’ve been advising businesses on digital marketing for more than…