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Alex Wilcox is co-founder and CEO of JSX, a Dallas-based semi-private air carrier focused on faster, simpler short-haul travel. The career behind that role did not begin with an executive title. It developed through customer-facing airline environments, startup carrier experience, international operations, and a series of business models built around one consistent question: how can air travel work better for passengers? That progression gives the JSX story a practical foundation. The company’s “hop-on” model is not presented as a theory about travel convenience. It reflects more than 30 years of aviation experience across service design, carrier development, operational leadership,…

For agencies managing large volumes of information, transforming curated content into high-value newsletters has become a powerful service offering. In this interview, one of our clients explains how they use Scoop.it to collect, organize, and distribute strategic content through thematic newsletters delivered directly to their clients. From content monitoring to newsletter production, they share how Scoop.it helps streamline their workflow and create value through curated intelligence. Could you tell me about the company and your role within it? I serve as the Director of Publishing in our department, where a significant portion of our work involves creating newsletters for external…

Welcome back! Highlights from today’s newsletter🔍 Top 12 SEO tools for auditing and monitoring websites📊 GenAI relies heavily on earned media and journalism🎙️ How SEO has changed with AI with Matthew Forzan FYI, we’re in smart warming mode to ensure our emails land where they belong: your inbox. Help us optimize by adding our email to your contacts list! How Repurposing Long-Form Content Across Digital Platforms Maximizes SEO Impact Brands that strategically break down high-performing content across platforms see up to a 65% increase in organic traffic. This guide shows how to turn one blog post into ten LinkedIn updates,…

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his expertise in the search marketing industry. He only provides consulting services to expert SEOs and also performs search marketing expert witness services. Barry graduated from the City University of New York and lives with his family in the NYC region. You can follow Barry on…

Key takeaways Linqia partnered with AirOps to launch an influencer marketing solution built for AI search visibility The partnership focuses on helping brands appear more prominently in platforms like ChatGPT, Perplexity AI, and Google AI Overviews Linqia and AirOps argue that creator content, especially video, is becoming increasingly influential in AI search results The companies say YouTube has now surpassed Reddit as a major social driver of AI search authority The launch reflects a broader shift from traditional SEO toward AI-driven discovery systems For years, brands treated influencer content primarily as a social media asset. A creator campaign generated reach,…

Yoast AI Brand Insights, part of the Yoast SEO AI+ plan now lets you scan how your brand appears in answers generated by Claude. You can see your Claude data alongside ChatGPT, Perplexity, and Gemini, all in one dashboard.  Why Claude is worth paying attention to Think about how your own customers are making decisions right now. They’re not just Googling anymore. Nearly half of consumers used AI to research purchases in 2025, and 64 percent plan to use it in 2026, for everything from big investments to everyday buys. At the same time, the businesses they’re choosing between are catching on too. AI adoption among small businesses…

Seventy percent of websites still fail basic WCAG contrast checks in 2025. After years of design system tooling, accessibility linters, and JavaScript libraries, nothing moved the needle. We didn’t need better libraries. We needed better CSS. contrast-color() is that better CSS.The HTTP Archive Web Almanac has been tracking color contrast failures for years. The numbers have barely moved. After half a decade of design system tooling, accessibility linters, and entire JavaScript libraries dedicated to computing readable text colors, 70% of websites still fail basic WCAG contrast checks in 2025. The WebAIM Million paints an even grimmer picture — 83.9% of…

So now you’ve thought about what you’re going to wear, the structure of your content, how great your topic is. Now you want to think about your delivery.This is where I feel like the most effective way of communicating is when you’re speaking from experience rather than trying to recall a script, which can be very tricky to do in the moment.Just a little secret from me to you, we do enable edits. So it’s possible to do a couple of takes, and we can slice together the best bits.Always try to use as many examples as possible, like I…

Social media now reaches 5.79 billion people, roughly two-thirds of everyone on the planet. The opportunity is obvious. The harder part is knowing which of these numbers actually hold up when you build a plan around them. After fifteen years advising clients as a Fractional CMO and teaching social media at Rutgers Business School, I have learned that a marketing decision is only as good as the data underneath it. Bad data wastes budget. Worse, it sends you confidently in the wrong direction. So every figure below is current and pulled from the original source, not a roundup. These 25…

Malaysia has no shortage of people worth following online. But every now and then, you come across a creator who genuinely makes you stop, watch, and want more. The kind whose aesthetic you admire, whose recommendations you actually trust, and whose life somehow looks both aspirational and completely relatable at the same time. The Malaysian Chinese creator community has quietly become one of the most dynamic corners of the internet, creating viral content that punches well above its weight on the global stage. From beauty and fashion to food, travel, and everything in between, these personalities have built loyal audiences…