Author: admin
Google Search Console’s new platform properties now let you see how your social and video content performs in Google Search and Discover. The new reporting feature provides marketers with first-party performance data for their Instagram, TikTok, X, and YouTube accounts.Google Search Central announced the rollout on LinkedIn on July 7, 2026.What platform properties includePlatform properties give publishers and creators a dedicated space in Search Console with three types of reports for each connected account. Here’s what each report covers: Performance report: Shows clicks, impressions, average CTR, and average search position for the selected property. You can filter by search type,…
If you’ve ever Googled “how much does email marketing cost,” you’ve probably noticed the same problem I have. Every guide is written by someone trying to sell you something. The software vendors quote their own pricing as the average. The agencies quote their own retainers as the floor. The freelancer marketplaces quote freelancer rates. And the pricing ranges those guides offer span from zero dollars to fifteen thousand a month, which is technically accurate and completely useless if you’re trying to decide what to actually put in your budget line. I’ve been advising businesses on digital marketing for more than…
Why do we want certain things so badly? Why are some brands irresistible — while others we couldn’t care less about? And why do I somehow convince myself that an overpriced wellness smoothie is a completely rational purchase? The best brands — and the strategy teams behind them — understand something fundamental: People are not just buying products anymore. They’re buying entry into a world. A Dairy Boy sweatshirt. A Dyson Airwrap. A Canon PowerShot G7 X. A Loewe tank. None of these are just products. They’re identity signals. The most successful brands today are not selling utility. They’re building…
Many UI trends are designed to capture attention and signal innovation, but those goals often conflict with the needs of mental health apps: reducing cognitive strain, fostering trust, and providing a sense of refuge. Kat Homan introduces an evaluation framework that helps designers assess whether trendy visual and interaction patterns support or undermine the unique goals of mental health experiences.Mental health applications keep facing a continuing, measurable crisis: many people stop using them quickly. The data is stark: almost 95% of users who open the app on day 1 abandon the app by day 30, with a median 30-day retention…
This story was originally published in On Background with Mark Stenberg, a free, weekly newsletter that explores the key themes shaping the media industry. You can sign up for it here.For decades, publishers have done everything in their power, from the legal to the not-explicitly illegal, to rank as highly in Google Search as possible. For many websites, traffic from the search engine was their single greatest source of audience and, as a result, revenue.Now though, a handful of influential players in the digital media ecosystem have begun moving in the opposite direction, laying the groundwork for what was once unthinkable:…
Some people make the internet feel like a highlight reel. Qiu Qiu has never been one of them. For well over a decade, bongqiuqiu has been one of Singapore’s most recognisable and beloved online personalities, not because everything is always perfect, but precisely because she has never pretended it is. Born Ang Qiu Ting, she first found her audience through her lifestyle blog and later through Budget Barbie, her long-running segment on Clicknetwork where she shared thrifty shopping tips and beauty hacks with a warmth and humour that felt genuinely her own. Those early fans grew with her, and today…
Do you know HTML, CSS, or JavaScript? A decade ago, not knowing how to code meant that building a website was expensive or time-consuming. Today, AI website builders have changed that. With just a few prompts, you can generate a professional-looking website in minutes. In this guide, we’ll show you how to build a website with AI from writing your first prompt to customizing and publishing your site. By the end, you’ll have everything you need to go from prompt to publish. Key Takeaways AI website builders enable anyone to create professional websites quickly and easily without coding skills These…
Sometimes, the simplest fonts make the strongest impact. Plain fonts strip away unnecessary styling and focus on clean, functional design. Their neutral appearance makes them incredibly versatile, allowing them to work across everything from corporate branding to minimalist websites. Designers often rely on these fonts to create clear visual hierarchy without overwhelming the layout. With consistent spacing and well-proportioned characters, they maintain readability while supporting a sleek and modern aesthetic. Below, you’ll discover a curated collection of plain fonts with minimal styling. These fonts are ideal for professional…
Social Marketing Trends The data you’ve been missing! Need a new plan? Discover how marketers plan to change their social activities in the 18th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article from us. Join more than 385,000 marketers! Source link
You hired a designer. You picked a clean template. You launched a website you were proud of. And then, not much happened. The rankings never came, the leads trickled in, and most of the traffic you did get bounced before doing anything. If that’s you, the problem usually isn’t your taste. The site was designed to look good instead of designed to be found and trusted. Those are two different goals, and most businesses only plan for the first one. I’ve worked in digital marketing for well over a decade, these days as a Fractional CMO and the author of…