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Search is no longer just about traffic and clicks – it’s about visibility, representation, and exposure to your target audience, no matter what platform they use. In an AI-driven world, a growing share of your customer base is likely to ask an AI assistant for a summary rather than use a traditional search engine. A year ago, I forecast how the future of local search might unfold, and three of those predictions have come to pass in the last 12 months.How local search has evolved over the last year:Prediction: AI chat interfaces continue to surge in popularity, offering users an additional entry…

To get cited in ChatGPT and Google AI Overviews, you must make your content answer-ready: structure it with direct answers and question headings, add FAQ and HowTo schema, include citable statistics with sources, and build topical authority so AI systems treat your brand as a trustworthy source. In 2026, 83% of searches with an AI Overview result in zero clicks, and AI Overviews reduce clicks on the top organic result by an average of 34.5% — if AI does not cite you, you are invisible in the fastest-growing part of search. This guide shows you exactly how AI systems choose…

Nothing adds instant fun to a design quite like a bold candy-inspired font. Candy fonts are designed with soft curves, bubble shapes, and exaggerated lettering styles that mimic the playful look of sweets and dessert packaging. The result is typography that feels bright, energetic, and full of personality. These fonts are especially popular in packaging, social media graphics, party invitations, café branding, and children’s designs where bold visual impact matters most. Below, you’ll discover a curated collection of the best candy fonts for sweet and colorful designs. These…

The SERP has turned into a crowded billboard of ads, AI features, and rich results. Top rankings don’t guarantee visibility, and if you chase it as your main KPI, traffic can drop even when you win the SERPs. You’ll also overlook the placements that drive clicks because you’re optimizing for a shrinking slice of organic.Tom Capper is the Director of Product Search Strategy at Moz with over a decade of SEO research experience.In his MozCon talk, Tom will show you:How rankings have become disconnected from the visual real estate you can earn in search resultsHow to prioritize like a marketer rather…

I noticed this on my own account before I understood why. I opened my grid one day and my posts looked off, even though I had framed every one of them carefully when I posted. That gap between careful framing and how the grid actually rendered them is what sent me looking for answers. For over a decade I have helped brands and creators build their social presence, and I wrote about visual-first marketing in my book Digital Threads. As an official Adobe Express Brand Ambassador, I also resize a lot of Instagram content. That is the background I bring…

Booking projects is a challenge for every new WordPress agency. So, you often take what you can get. That includes low-revenue and otherwise unappealing gigs. Everyone has to start somewhere, right? That tendency fades as you build your business. You move on to the bigger fish in the pond in an effort to make more money and expand your reach. Any small fish left in your portfolio could potentially hold you back from leveling up. Even so, you’ll still hear from potential clients who want you to take on their small project. Or you might be asked to undercut a…

Managing influencer marketing across spreadsheets, emails and multiple platforms can quickly become overwhelming. With Find Your Influence, brands can manage their entire influencer marketing strategy from one self-service platform. From creator discovery and campaign management to content collection and reporting, your team has the tools needed to run influencer campaigns efficiently and on your own schedule. Build Stronger Creator RelationshipsInstead of searching for new creators for every campaign, brands can build a trusted network of creators who align with their audience and goals. Over time, these relationships become the foundation of a more effective and scalable influencer marketing strategy. Simplify…

SEO content is content built to be found: pages designed to rank in search engines like Google and get cited by AI systems like ChatGPT and Perplexity. Earning that visibility means satisfying three audiences at once: Users who want answers Search engines that decide what to rank AI systems that decide what to citeEach one judges your content a little differently. This guide covers how to create SEO content that holds up across all three.What is SEO content?SEO content can be a product page, a blog post, a video, or an image. What makes it SEO content is that it’s optimized…

Most webinar platforms give you three things after each event: leads, audience engagement data, and a recording. But it’s up to you to turn those into useful insights and content. You have to figure out which leads are ready to talk to sales and which just need more nurturing, put together a good follow-up strategy for each group of leads, pull the engagement data into a performance report, polish the recording so it’s ready to share on demand, and cut it into new content. That usually means pulling in other tools, uploading and downloading spreadsheets and recordings, and generally piecing…

Open the Explore tab on X right now and you’ll see a list of trending topics that has very little to do with your business. Politics. A sports score. A celebrity nobody in your industry has heard of. That’s the moment most marketers close the tab and decide Twitter trends aren’t worth the effort. I think that’s the wrong call, but for a subtle reason. The trending list you see is not a neutral snapshot of what the world is talking about. It’s a personalized, algorithmically ranked, heavily filtered feed that X built to keep you engaged. Once you understand…