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Bruce Clay, known as the Father of SEO, sadly passed away in late May. Bruce Clay was one of, if not the, founding father of the SEO industry, starting a real professional SEO agency back in 1996. He was the first sponsor of the first SEO conference, ever and he has given more of his time, resources and money to the creation of the SEO space than almost anyone else. Tribute video. The Bruce Clay, Inc. team has prepared a tribute video for Bruce, which describes how he was a pioneer in the SEO industry and devoted much of his…
SEO. Content. Blogging. TikTok. LinkedIn. Email. Paid ads. Influencers. Podcasting. YouTube. AI. Every week someone tells you about one more thing you absolutely have to be doing, and the list never gets shorter. That is the real reason most digital marketing strategies stall. Not a lack of effort. There’s simply too many options and no way to decide between them. I have spent more than fifteen years on the other side of that problem. I work with companies as a Fractional CMO, I teach digital marketing to executives at Rutgers Business School and UCLA Extension, and I host the Your…
TL;DR Micro-influencer marketing is the practice of partnering with creators who have between 10,000 and 100,000 followers to promote your brand. These creators deliver higher engagement rates, more authentic content, and better ROI per dollar than macro or celebrity influencers — making them the default choice for DTC brands building scalable creator programs.Here’s what you need to know: Why micro-influencers outperform larger creators on the metrics that matterHow to define the right criteria and find creators who actually fitWhat a successful micro-influencer program structure looks likeHow to scale without losing the authenticity that makes it work What Is Micro-Influencer Marketing?…
Every PPC professional has a story they wish they could erase. For Danny Gavin, founder of Optidge, it wasn’t a failed bidding strategy or a campaign that overspent. It was something far simpler—and arguably much more painful. Danny joined me on PPC Live The Podcast, to talk about the technical issue that meant leads generated through a landing page never reached the client. For one to two months, the campaigns continued delivering qualified prospects while the client believed nothing was working. The mistake that no one spotted At the time, Danny’s agency was still small, with just a handful of…
If you prefer a clean, uncluttered look for your website, a minimal WordPress theme is an excellent choice for writers and creatives. With fewer distractions, your content and work will stand out, making it much easier to read and appreciate. With an emphasis on simplicity, elegance, and functionality, they improve user experience by providing a clean and user-friendly interface. They will also help improve your website’s speed and loading times, improve visual hierarchy, and create a stronger brand identity. A minimal WordPress theme will help you increase engagement, conversions, and overall satisfaction for your website visitors. This article has a…
Bruce Clay, known as the Father of SEO, passed away in late May. Bruce Clay started his company before there was even an SEO industry and is known for helping it become a true professional industry. I never met an individual who has contributed more to the industry than Bruce, both in terms of his time, resources, and money. Bruce Clay, Inc., his company, posted the news on LinkedIn and shared this message:It was with a heavy heart we announce the passing of our founder and CEO, Bruce Clay. His contributions to the SEO industry spanned over 3 decades where…
Key takeaways World Cup 2026 gives brands a live test case for sports sponsorship measurement, creator activation, and regional campaign planning. Brandwatch’s Football Attention Index shows how social listening can help marketers track attention while a major event is still unfolding. The strongest opportunity is not reporting on mentions after the tournament, but using live signals to adjust content, paid media, PR, and creator briefs in real time. Host-city data matters because World Cup 2026 is spread across 16 local markets, each with its own media, creator, tourism, and fan culture. World Cup marketing has always been a sponsorship game.…
Now, let’s actually take a deep dive into what actually is the flow of AI search.When we have our content, our content gets fed into an AI understanding because AI is seeking to understand what our point is, because they are trying to make it extractable.That gets fed into an AI answer because, ultimately, AI is trying to give the users a clear definition or clear points in what we are trying to communicate.And because of that AI answer, it improves our brand visibility. We want to ensure that through being visible in AI search landscape, we are mentioned, we…
AI tools are everywhere, but most teams still use them as one-off assistants. The bigger opportunity is connecting your workflows, data, and institutional knowledge into systems that help your team execute faster and make better decisions.Eric Siu is the founder of Single Grain, co-host of the Marketing School podcast, and a leading creator in AI + business strategy. He has spent the last few years turning AI from experimentation into an operating system that helps his team operate like a well-oiled machine.In his MozCon NYC talk, Eric will show you how to:Connect your team’s knowledge into a shared AI brainDeploy specialized agents…
These days, most of us have favorite content creators that we follow on a regular basis. These might be on Instagram, YouTube, or TikTok. Those of us who are into the business scene may even follow some creators on LinkedIn or business blogs. But why do people spend so much time and money creating content for others? Enter the creator economy. Content creators across the Internet have been making money from their efforts for years. Even in the age of dial-up Internet, website owners would sell advertising through Yahoo, Google, and other services. So the idea of monetizing content on…