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Social Marketing Trends The data you’ve been missing! Need a new plan? Discover how marketers plan to change their social activities in the 18th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article from us. Join more than 385,000 marketers! Source link

Most brands run their first TikTok influencer campaign the way they run Instagram. They sort creators by follower count, write a tight brief, ask for a polished product mention, and wait for the reach to show up. Then the video lands flat, the numbers disappoint, and someone decides TikTok “doesn’t work” for their category. The platform works fine. The approach is wrong. TikTok rewards a different kind of partnership than any other social channel, and the brands that adjust for that get results the brands copying their Instagram process never see. I wrote the definitive book on influencer marketing, The…

Chartbeat reports a 40.2% year-over-year decline for Google Search across its publisher network from July 2025 to July 2026, in the analytics company’s 2026 Publisher Playbook. Its year-over-year figure for the year before was a 21.9% decline. The report shows that Google Discover’s year-over-year decline increased from 6.6% in the first year to 34.3% in the second. This data, gathered over two years from Chartbeat’s client sites, skews toward news and media publishers. The playbook says “AI-generated search results and a shifting referral landscape put real pressure on audience acquisition.” Back in March, I looked at Chartbeat data when Axios…

If you’re a video editor looking to take your projects to the next level, you know that finding the perfect template can make all the difference. That’s why we created this curated collection of free templates for DaVinci Resolve, the modern, popular video editing application. These templates are easy to use and customize, so you can quickly create professional-grade videos. Whether you’re new to DaVinci Resolve or an expert, you’ll find a free template that suits your needs here. From stunning title sequences to elegant lower thirds, these templates have everything you need to take your videos to the next…

Google has updated the understanding page experience in Google Search results help document to add the new CrUX ad metrics which launched last week. To be clear, Google did not say this is a specific ranking signal for search, the CrUX ad metrics line was added to the “Page experience resources” section of the document.The new line says:CrUX ad metrics: These experimental CrUX metrics from Chrome can help you understand your site’s ad count, ad density, and ad weight metrics. They provide insight into real users’ ad experiences on your site, as seen and reported by Chrome.Here is a screenshot,…

Google Ads is expanding access to AI Briefs and also added new AI Max reporting. Google said AI Brief audience targeting works now in Dutch, French, German, Italian, Japanese, Portuguese, and Spanish. Plus, there is a new AI Max reporting feature for looking at the Search Ads journey.On Wednesday, at the DMEXCO conference in Cologne, Germany, Google’s Vice President of Global Ads, Dan Taylor, introduced several product updates including:Google is releasing new AI Max reporting in Google Ads. Google said a new reporting feature for the Search Ads journey where advertisers using AI Max will soon have access to a…

Two advertisers can run the same offer to the same audience in the same week and pay wildly different prices. One pays $4 to reach a thousand people. The other pays $12. Neither of them changed a bid. That gap is placement, creative, and objective doing their work inside Meta’s auction. And most of the articles you’ll find on the cost for Instagram ads flatten all of it into a single blended average, which is the least useful number in the whole conversation. I’ve been advising businesses on paid and organic social since long before Reels existed. I teach influencer…

If you’ve been with us for a while, you know ExpertVoice has evolved over the years. We started back in 2004 as 3point5, then became Promotive, then Experticity — and each chapter helped shape who we are today. We hold all of those eras near and dear. (OGs, we see you!)What hasn’t changed through all of that evolution is our belief in the power of expert insight — and the role real voices play in helping people make better buying decisions.Same mission. Fresh look.This logo refresh is not a name change. ExpertVoice is still ExpertVoice. What it is is a…

Sparkle and glitter fonts add instant charm and shine to various types of designs. We’ve found a bunch of dazzling sparkle fonts to help you achieve that same shine in your projects. In this collection, you’ll find typefaces that shimmer with personality and playful energy.  Some fonts sparkle with metallic effects and soft gradients that feel elegant and polished. Others lean into whimsical textures, pastel hues, and glittery details that make every letter pop. These fonts are ideal for invitations, social media graphics, product packaging, and branding that…

The 3 Best Video KPIs to Track on Each Social PlatformWhen a social platform decides which videos to put in front of more viewers, it looks at a few key performance indicators (KPIs). No two platforms weigh the same ones, so we did the legwork and rounded up three KPIs that make the biggest impact on each platform. Most of these metrics come down to awareness, reach, or engagement. You can also use that data to figure out which social platforms deserve your focus and what types of content are worth doubling down on. Social video metrics to trackBest LinkedIn…