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A brand can sign one of the most respected people in its category and still give them very little to do. The announcement gets attention. A handful of posts follows. When the contract ends, the report shows reach, engagement and perhaps a spike in site visits. Those figures alone cannot show whether the ambassador helped anyone make a better decision or gave the audience a reason to return. That is the participation test. An ambassador’s value depends on the role they can play repeatedly within a market: explaining something difficult, making an event easier to follow, or bringing useful questions…
After Effects gives motion designers a lot of creative control, but building every animation from an empty composition isn’t always practical. A well-made template provides the structure, timing, and technical setup, so you can focus on the details that make the project your own. The templates in this collection cover many common production needs, including titles, logo reveals, slideshows, video openers, intros, lower thirds, animated typefaces, and icons. Some provide a complete sequence, while others handle one specific part of a larger edit. You can usually change colors, typography, footage, audio, and timing to suit personal and client projects. Free…
By Jill Fanslau June 10, 2026 Your list is powerful. Think of it as a room filled with people who have come to hear you talk. If they like what they hear, they’ll stick around. Many will ask questions. A bunch will purchase your products or services. And a handful will turn into advocates who bring others into the room. To fill your room, you typically have a signup form on your website. Visitors can enter their email list to subscribe to your content. But what happens if you don’t have a website? Don’t worry: You can still gather subscribers into the…
This month, ChatGPT sent more traffic to this blog than LinkedIn did. That should not have happened. I have more than 300,000 followers across my social networks, and LinkedIn, together with Pinterest and X, have provided me lots of social referral traffic for over a decade. ChatGPT passed it anyway. Not because I published anything on ChatGPT, because you cannot. It happened because fifteen years of blog posts sit in a search index, and the machines answering people’s questions now read that index. I have been blogging here since 2008, and search is a large part of the work I…
Deepavali content can take in many forms. From festive looks and food discoveries to family moments and humour, there are plenty of ways brands can join the celebration. The biggest creator isn’t always the best fit. Look beyond follower count and consider their audience, content style and how naturally they fit your campaign. Keep the cultural connection genuine. Give creators room to bring their own experiences and perspective into the content. Match the creator to the campaign idea. Fashion creators can inspire festive looks, while food, comedy or family creators can tell a completely different side of Deepavali. Start planning…
Agentic SEO means handing a defined SEO workflow to an AI agent that executes it for you. Done well, it saves time and money.The difference between the two is structure. Rather than merely typing a prompt into an AI like “audit my site’s SEO and tell me what to do,” agentic SEO holds up when you split the work into four layers: A project that carries your business context Skills that carry the workflow for each step Model Context Protocols (MCPs) that pull live data A prompt that only carries the current taskI built all four and ran eight workflows against…
Anthropic has launched a Projects beta in Claude Code that lets users hand over a group of tasks and have Claude manage the separate AI sessions carrying them out. Announced September 17, the rollout starts with Pro and Max users who have used cloud sessions and have no existing Projects on the web or desktop. Team and Enterprise access will follow. Existing Projects remain unchanged for now. Their upgrade will arrive as the redesign expands into chat and Cowork, which Anthropic is already bringing together. Claude assigns work to separate sessions Each task runs in its own cloud session, called…
Today, we’re bringing you a collection of creative resume PowerPoint templates that balance professionalism with personality. These creative PowerPoint templates help you stand out in a sea of plain CVs. From minimal clean designs to artistic layouts with personality, there’s something here for every kind of professional. Whether you’re applying to a corporate job or pitching as a freelancer, these resume templates make it easy to present your skills and experience with clarity and style. If you want a resume that feels like you crafted it with care…
There are plenty of brand parodies to enjoy this week. Goodwipes spoofs OpenAI’s Astra model, Keke Palmer leads an aerobics class for Verizon, Nara Smith seeks perfection for Bobbie, Dr. Orna Guralnik provides therapy for Samsung, JCPenney launches its own September issue, and Kate McKinnon plots to destroy Zoom.Elsewhere, Sonos announces a brand repositioning, Simon celebrates life at the mall, and Glenlivet embraces French flavors.Our Most Effective Ad of the Week, in partnership with EDO, taps into America’s heartbeat.Keep scrolling for the week’s most notable ads.Samsung | “Switchers”Dr.
You need a video for your business. You know that much. What you probably do not know is which one. “Brand video” covers a company story film, a two minute explainer, a customer testimonial, and a thirty second thing your competitor posted last week that you cannot stop thinking about. Picking wrong is expensive. Not because production costs a fortune, and I will show you real numbers on that later. It is expensive because a video built for the wrong stage of the buying process sits on your homepage doing nothing for two years. I have been a Fractional CMO…