Author: admin

I have never spent a dollar on TikTok ads. I wrote this post while working out whether I should. My paid budget goes to Facebook Lead Ads, TikTok keeps coming up, and at some point “I should look into that” has to turn into actually looking into it. What follows is what I found, shared on the assumption that plenty of you are standing where I am. Curious. Not yet spending. Not sure whether TikTok earns a line in the budget. I will tell you where I landed, and the two things that would change my answer. Full disclosure on…

Building WordPress websites, plugins, and themes is complicated. Each requires some critical thinking and decision-making skills. There should be sound logic behind every feature. The problem is that we can’t always remember what we did or why we did it. This is why documentation is so important. It’s a resource we can reference when jumping back in to add or fix something. Not to mention that it’s handy for clients and colleagues as well. Documenting your projects has traditionally meant taking good notes. We add comments to our code, update readme files, and log what’s new in myriad other forms.…

By Sean Tinney September 25, 2026 A landing page can’t grow your list until people see it. Yours is ready to share before you leave the publish screen. Post it to Facebook, LinkedIn, or X in one click. Or download a QR code for anything you print. Every visitor who signs up on your page joins your email list. Post to your socials in one click Click Facebook, LinkedIn, X, and the post window opens with your page already attached. Your page image and title show up as a preview, so people see what they’ll get before they click. Add…

When you spend most of your year leading others into the backcountry, your own adventures can start to feel like work. For Gabe Chez, a professional outdoor guide based in Golden, Colorado, the Uinta Highline Trail was a chance to change that — to push himself without worrying about clients, schedules or safety briefings. Just him, a friend and nearly 90 miles of Utah wilderness.A trip to reset“I need that sense of adventure and to be out in the suck for a while,” Gabe says. “It really makes me so much more grateful for all the things that I have.…

A Semrush free trial gives you enough time to uncover real SEO and AI insights that you can apply to your site. The trial packs in a lot, so it helps to know which tools to start with. A simple plan turns a few hours in the tool into takeaways you’ll keep using long after your trial ends.This guide covers the six best steps to take during your Semrush free trial, in the order that gets you the most value fastest.You can complete all six in just a few short hours and end up with something concrete: a ranking baseline,…

I have a Facebook Group with 1,700 members. It is set to private and visible, and it has three thoughtful questions waiting at the door for anyone who wants in. It is also quiet. A dozen posts sit unread in the pending queue, and most days nobody adds a new one. Here is what makes that worth writing about: in the entire life of that group, I never once asked a member for their email address. Not at the door, not in the cover image, not in the description. I built an audience of 1,700 people on land I do…

Buying sheets online asks people to judge comfort through a screen. Brooklinen found a way to make that choice feel more familiar: explain the product plainly, show it in lived-in bedrooms, and let customers and creators describe what sleeping in it is actually like. As the company expanded beyond sheets, those everyday scenes gave it new reasons to appear in a buyer’s feed.The approach has changed with the business. Early recommendations and blogger outreach gave way to structured creator campaigns, product collaborations, paid social testing, and celebrity-led advertising. Each format gives a different answer to the question a bedding brand…

Microsoft is adding a new Code workspace to Copilot that could make it considerably easier for marketing teams to build their own small tools. Users will be able to describe an app, dashboard, tracker, automation or workflow in natural language and have Copilot build it. Microsoft says Code uses the same underlying technology as GitHub Copilot, but is designed to make software creation accessible beyond developers. For marketers, the obvious use cases include internal reporting dashboards, campaign trackers and small workflow tools. An agency, for example, could potentially create a dashboard around recurring client data without first commissioning a standalone…

This week’s biggest stars include Ben Stiller in a Cats costume for Stiller’s Soda, Kendall Jenner surrounded by Kendall Jenners for Beats, Alan Cumming pouring the perfect Negroni for Campari, Rosé striking a pose for Apple, Drew Barrymore playing up the horror for Chase, and Miley Cyrus working out for Peloton.Elsewhere, the Spokescandies get dramatic for M&M’s, and Target’s latest campaign is in the bag.Our Most Effective Ad of the Week, in partnership with EDO, is a spicy offering from McDonald’s.Keep scrolling for the week’s most notable ads.Chase | “Scream Halloween”Original Scream star Drew Barrymore appears alongside Kevin Hart in…

The Yoast SEO Bulk Editor already helps you update titles, meta descriptions, and focus keyphrases across your whole site, filter by content type, and let Yoast AI draft metadata you approve before it saves. This update builds on that: it’s now easier to spot exactly which posts need attention, catch AI suggestions that need a second look, and get started without leaving your regular post list.  Here’s what’s new.  Find weak fields in seconds  The Filters dropdown now includes “needs improvement” options for SEO title, meta description, social title, and social description. Turn one on, and the bulk editor shows…