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Influencer marketing has outgrown the spreadsheet. A decade ago, a brand might run a handful of creator partnerships each quarter and manage them comfortably by hand. Today, leading brands activate hundreds of creators a month and expect the same rigor, brand safety, and measurement on every single one. The manual playbook of sourcing creators one at a time, emailing them individually, and tracking results across a patchwork of spreadsheets simply does not scale to that volume. Artificial intelligence is what closes the gap, and in doing so it is quietly turning influencer marketing from a manual craft into a data-driven…

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his expertise in the search marketing industry. He only provides consulting services to expert SEOs and also performs search marketing expert witness services. Barry graduated from the City University of New York and lives with his family in the NYC region. You can follow Barry on…

Setting up a new computer is something I look forward to (make fun of me if you want). There’s something about reading the specs and knowing you have a more capable tool at your disposal. It feels like I’m improving myself as much as my business. Historically, part of this ritual includes installing a ton of apps. I add the requisite Adobe design tools, the Microsoft Office suite for productivity, and a host of other software. Apps for email, FTP, media conversion, and a local web server environment remain staples. My current system is now a few years old, and…

Now my final one and probably the one that most people struggle with is being agile and adaptive. What this means is that rather than trying to plan out an entire year of content, you give yourself space to be agile, to be adaptive to what is happening around you in your industry and create content for that. And I’m going to use us, we at Moz as the example for this. We have something we call The Practical Marketer Series. It’s a webinar series where we invite people like Lily Ray, Mike King, Andy Crestodina to come and talk about what…

A TikTok Duet is a split-screen video that plays your recording alongside someone else’s original, both at the same time. Making one takes about ninety seconds. What you are really doing in those ninety seconds is borrowing a finished piece of content. The other creator already supplied the topic, the hook, and the sound. Your half only has to supply the thing they could not: your expertise, your product, your correction, your face. That is a different economics of content creation than staring at an empty camera roll every Monday, and it is why the format punches above its weight…

Dewy Choo first appeared on most people’s feeds through a TikTok skit about Singaporean men’s fashion, and the reaction was immediate. Some people loved it, some people did not, and almost everyone shared it. That video changed the trajectory of what was already a quietly impressive career, and since then she has only gotten harder to put in a box. Here are seven things about Dewy that go well beyond the skits. 1. She’s an award-winning actress (yes, really!) Before TikTok, there was Girls. The 2021 short film by director Tamara Tan gave Dewy her first proper on-screen role, and…

A local citation is any online mention of your business Name, Address and Phone number (NAP), usually on a directory, review site or map platform. This guide lists 50+ local citation sites with a verified Ahrefs Domain Rating (DR) for each one, checked in September 2026. 🔗 Want More Backlinks? Get Your Free Link Exchange Listing Join 100+ website owners in The Web Hospitality link exchange directory — get discovered by niche, build reciprocal backlinks, and grow your site’s authority. 100% free, no signup. Add Your Website — Free → What Are Local Citations? A local citation is a listing…

Strong UX ideas do not secure investment on their own. Through a worked example, Alex Williams breaks down how to define business value, calculate costs, test causality, and build a credible case for the return on a design initiative.Sooner or later, a CFO looks at your wireframes and asks what any of it actually does for the bottom line. Storyboards don’t answer that question, and the era when a 5-minute pitch could answer it ended, unfortunately, a while ago.These days, if you want to win budget, buy-in, and backing for UX, the design has to be provably good for the…

The Marketing Meetup brings together over 50,000 marketers from around the world to network, learn, and grow in what founder Joe Glover calls a “positively lovely” environment: no titles or egos. It’s one of the most active marketing communities in the world—and behind it all is a team of five. The small but mighty team hosts multiple webinars per month, sponsors 200+ in-person events across six continents in a year, maintains a mailing list of 40,000 people, and connects with over 211,000 followers on social media. Pulling all of that off takes the right tools. For their webinars, they needed…

Kawaii fonts bring sweetness, charm, and playful personality to any design that aims to feel fun and heartwarming. In this collection, you’ll find typefaces inspired by the soft, adorable aesthetics of Japanese kawaii culture. These fonts feature bubbly lettering, pastel-ready forms, and cute embellishments that suit children’s products, stationery, and character branding. Kawaii fonts pair beautifully with bright color palettes, soft illustrations, and playful layouts to create designs that feel cheerful and approachable. Their versatility makes them ideal for logos, greeting cards, product labels, and any project that…