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So firstly, search volume, now this might be useful for Google. It’s not actually that useful for YouTube.One, we have no way of actually knowing the search volume on YouTube. Google doesn’t provide this information. There are tools that claim to be able to offer this. But in reality, what they’re offering you is kind of an approximation based on other variables. Nothing that actually reflects the genuine search volume.And more broadly, for most channels that get lots of views, the search is not the means in which they capture most of them. They will capture most of those views…

Modern branding often needs fonts that can adapt to diverse visual contexts, and hybrid typefaces do just that. This roundup highlights hybrid fonts created to support both expressive headlines and structured body copy with seamless cohesion. Each typeface mixes design traits in ways that feel intentional and stylish. Some fonts balance >serif and sans-serif traits for a refined yet contemporary feel. Others introduce unique shaping or subtle contrast to add character while maintaining usability across platforms. Perfect for brand guides, packaging, web interfaces, and print materials, these fonts…

Most small businesses I work with sit in one of two camps on social media advertising. Camp one avoids it entirely because they tried Facebook ads once, spent $500, got nothing, and decided paid social just doesn’t work for businesses like theirs. Camp two does the opposite. They throw money at Meta, see a few clicks, throw more money at it, and a year later realize they’ve spent five figures with no idea whether any of it actually drove revenue. Both camps are making the same mistake. They’re treating paid social as a standalone channel that should generate results in…

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his expertise in the search marketing industry. He only provides consulting services to expert SEOs and also performs search marketing expert witness services. Barry graduated from the City University of New York and lives with his family in the NYC region. You can follow Barry on…

Even in the era of blocks, custom code still has a place in the WordPress admin. For example, we might embed a third-party widget or paste a snippet to share in a tutorial. WordPress already includes Custom HTML and Code blocks for these purposes. However, their lack of syntax highlighting makes the code harder to read. Thankfully, there are several options for fixing this issue. Syntax highlighting plugins help by color-coding and formatting your code snippets. Suddenly, you can tell your PHP from your HTML and JavaScript. It looks similar to what you’d find in popular editing apps like VS…

By Kelly Forst June 12, 2026 “Do I need a website? What should I use a landing page for? Do I need both?” If you’ve asked these questions, you’re not alone. Like all online small businesses, you want to set yourself up for success right away. Carving out a place for your business on the internet is a great way to start building your audience. But there is more than one way to do it. In this blog, I’ll share the similarities and differences between landing pages and websites, how to choose which is right for you, and how to…

TL;DR A creator brief is the document you send a creator before they make content for your brand. A good brief increases the chances of getting content that hits your brand guidelines, performs well on platform, and actually drives results — without requiring five rounds of revisions. The best briefs are clear on objectives and constraints but leave creative execution to the creator.Here’s what you need to know: What every effective creator brief includes (and what to leave out)How to balance brand direction with creator creative freedomWhat makes briefs fail — and how to fix the most common mistakesHow to…

Utilizing directory submission sites offers several extraordinary benefits that can significantly impact a business’s online presence and overall success. Some of these exceptional advantages include: Enhanced Online Visibility Directory submission sites expose your website to a wider audience by listing it within relevant categories. This increased visibility can attract more potential customers and boost brand recognition. Improved Search Engine Rankings Quality directory submissions can generate valuable backlinks to your website. These backlinks, coming from reputable directories, contribute to improving your website’s authority in the eyes of search engines. As a result, your website’s search engine rankings may experience a positive…

We have officially moved past the era of humanoid robots as mere public relations stunts. As they become increasingly lifelike, society may soon face profound social, psychological, and ethical challenges. What happens when the boundary between humans and machines becomes almost impossible to distinguish?For decades, science fiction has cushioned us with the idea that the “android revolution” was a distant fantasy. But the reality is unfolding rapidly. As the line between human and machine blurs, we are forced to confront an impending psychological, economic, and existential shift.I recently felt very disturbed after watching a YouTube video showcasing a humanoid robot…

Looking to optimize your LinkedIn profile? You can learn a lot by spending a little time analyzing some of the compelling LinkedIn summary examples that real professionals have published. It’s one thing to hear about the importance of having a great LinkedIn summary and another to understand what that means. Sure, you can read all kinds of blog posts about what to write, including some on my own site. But seeing these principles in action is different. And because your LinkedIn summary is such an important part of your professional online presence, it’s something you want to write carefully. I…