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By Sean Tinney August 6, 2026 Open rates, click rates, and email comparisons appear as a chart you can view at a glance. See which emails drove action and which ones didn’t. Then send more of what works. Patterns and outliers surface at a glance, no digging required. See engagement trends over time The Opens and Clicks Over Time chart plots up to 100 of your most recent broadcasts on a visual timeline. The toggle lets you switch between opens and clicks to compare performance across sends. A subject line that keeps drives opens, a send day with higher engagement…

If you’ve been told that AI is going to reshape your SEO, the reality is more specific than the hype. The presence of an AI Overview on a Google search result page now correlates with a 58% lower average click-through rate for the top-ranking page, according to an Ahrefs study of 300,000 keywords published in February 2026. You don’t fix that with a new tool. It is a structural change in how search works. And it is happening while way too many marketers race to use AI to publish more content, faster, into the exact channel that is paying out…

In 2022, Amanda Natividad, then-Vice President of Marketing (and now Chief Evangelist) at SparkToro, published a blog post advising brands to create content that provides value without requiring clicks to other pages.The reason? Search and social platforms no longer send as many clicks to sites as they used to. So, brands needed to deliver value where users are instead of making them go elsewhere for it.Amanda has given this content strategy a name: zero-click marketing (although she spells it as “zero click marketing” with no hyphen).Here’s what zero-click marketing means, why it’s important, how to do it, and how to…

A creative website needs hosting that can handle more than a few pages of text. Large images, portfolio galleries, custom themes, animations, and online shops can use considerable storage and processing power. If the hosting falls short, pages may load slowly and the work being presented can lose some of its impact. Designers, photographers, illustrators, and other creative professionals also have practical requirements. Staging makes it possible to test layout changes privately. Automatic backups protect client work, while collaboration tools can help freelancers and agencies manage several websites. Good support is also valuable when a technical problem interrupts a project…

Google Merchant Center now lets account owners add videos directly to their products. This is meant to help improve conversions on product pages, since video tends to perform better than static photos alone and now it’s native to the product feed itself, not just an ad asset. Arpan Banerjee spotted this and shared on LinkedIn along with a screenshot. He wrote: “Merchant Center wants to see your products in video. Add videos directly at product level – no more relying only on static images to sell the details. Flexible specs – 9:16, 16:9, or 1:1 aspect ratios so vertical, horizontal,…

The web is evolving beyond menus, forms, and endless clicks toward experiences shaped around human intent. For UX designers, understanding this shift means re-evaluating their role, moving from designing visible interfaces to guiding transparent, intent-driven AI experiences.Ever since the commercialisation of the Graphical User Interface pioneered by systems like the Xerox Star and popularised by the original Apple Macintosh, software has relied heavily on point-and-click interactions. If you wanted to book a trip, buy a pair of shoes, or research a health symptom, you were expected to navigate a labyrinth of user interfaces. You click menus, adjust range sliders, fill…

Last year, the digital ad buying platform DeepIntent sold a majority stake to private equity firm Vitruvian Partners, and vowed to use the $637 million in capital it received to integrate generative AI tools into its stack. The company just realized that vision, with the launch of Cora, an AI platform with multiple agents designed to let healthcare marketers execute tasks with conversational language. DeepIntent, which specializes in helping pharma brands like Bayer, AstraZeneca, and Johnson & Johnson buy online ads, is positioning Cora as a fully-agentic marketing platform for the healthcare industry.Cora’s various agents are built to handle various…

You’ve built an audience that trusts what you recommend. So when someone asks which camera you shoot with or which book reshaped how you think about marketing, you send them a link, and that link earns Amazon a sale and you nothing. An Amazon influencer store fixes that. It turns the recommendations you already make into a single shoppable page that pays you back. I teach personal branding and influencer marketing at UCLA Extension, I wrote a book about the space called The Age of Influence, and I advise companies as a fractional CMO. I also run one of these…

At ExpertVoice, we believe the outdoor spaces that shape our industries — and our lives — deserve more than appreciation. They deserve protection. That’s why we’re proud to partner with The Conservation Alliance (TCA), a coalition uniting businesses to safeguard the lands and waters that make outdoor recreation possible.Since becoming a member in 2023, supporting TCA has been a natural extension of our mission, helping us empower experts who rely on these environments every day and ensure they’re preserved for generations to come.A growing movement for conservationFounded in 1989 by outdoor industry leaders, The Conservation Alliance was built on a simple idea:…

Good vibes can spark great ideas, and now they can even help you build a website. With vibe coding, you don’t need to start by writing lines of code. Instead, you tell AI what you want to create, refine the results through conversation, and watch your website take shape. While it won’t replace every aspect of traditional development, it’s opening the door for more people to bring their ideas online. In this guide, we’ll explore what vibe coding is, how to build a website with it, and how it compares to traditional coding. What’s the vibe around vibe coding? The…