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Home»Influencer Marketing»5 Cool Things You Didn’t Know
Influencer Marketing

5 Cool Things You Didn’t Know

adminBy adminApril 14, 2025No Comments4 Mins Read
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5 Cool Things You Didn’t Know
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5 Cool Things You Didn’t Know

Meet Mi Di (aka Midiforreal or 米爷) – the Shenzhen-born, Singapore-based content creator who’s equal parts relatable, hilarious, and real. With over 13 years of residence in the Lion City under her belt, she’s evolved from dishing out hot takes on trends and insider news to serving up unfiltered motherhood moments. Whether she’s documenting diaper disasters or spilling travel hacks, Mi Di’s charm lies in her “basic” (her words!) yet brutally honest storytelling, which is often a big plus when she does influencer marketing in Singapore. But beyond the viral videos and baby giggles of her son Xiao Jojo, here are five things you definitely didn’t know about her.

1. She Survived China’s Gaokao (and Lived to Tell the Tale)

Before becoming Singapore’s favourite mom influencer, Mi Di endured China’s infamous college entrance exam, the gaokao. Imagine studying daily from 7 AM to 10 PM for three years straight – no movies, no phone time, and even getting scolded for simply getting a haircut (“Why waste 30 minutes at the salon? STUDY!”). With 10 million students competing for just 400,000 university spots, Mi Di called it “the most difficult exam in every Chinese person’s life.” But hey, that grind? It’s why she’s now a pro at hustling for content ideas while juggling mom life.

2. Her Go-To Travel Hack? Trust Singaporeans’ Hotel Reviews

Planning a trip? Take notes. Mi Di swears by this golden rule: always check if Singaporeans have reviewed the hotel. Why? “If a hotel has a 4.5 rating but one bad review from a Singaporean? You run.” She claims that Singaporeans are “pampered” (thanks to the country’s cleanliness, safety, and top-tier service), so their standards are sky-high. Whether it’s a ski lodge in Hokkaido or a desert glampsite, this hack hasn’t failed her yet. Even her hubby – a proud Singaporean – agrees.

3. Her First-Date Payment Strategy Is Chess, Not Checkers

To split or not to split? Mi Di’s got a spicy take. If you’re feeling the vibe, let him pay. Why? It’s the perfect excuse for a second date: “Thanks for paying – next round’s on me!” It’s a win-win: he looks chivalrous, and you show you’re not just there for free food. But what if the date’s a dud? Split. Immediately. No room for “materialistic” accusations. Basically, her love life advice is as pragmatic as her parenting tips.

4. She Became a Momfluencer By Accident

Mi Di was living her best life as a beauty and travel influencer – until an unplanned pregnancy turned her world (and content) upside down. But true to her vibe, she embraced motherhood with humour and zero filters. From postpartum struggles to Xiao Jojo’s milestone chaos, she keeps it real to connect with fellow moms, even when doing KOL marketing collabs with parenting brands. But don’t expect baby spam 24/7 – privacy is key. As Jojo grows, she’s mindful about balancing cute clips with protecting his digital footprint.

5. She Met Her Husband at SMU – and Their Love Story Is Goals

Long before #RelationshipTok, Mi Di’s meet-cute happened at Singapore Management University (SMU). Bonding over shared interests and late-night study sessions (gaokao stamina, anyone?), their college romance blossomed into marriage and parenthood. Now, they’re raising Xiao Jojo while still sneaking in couple adventures – all documented with her signature mix of sarcasm and heart-eyes.

Conclusion

Mi Di isn’t just another influencer – she’s your brutally honest BFF who’ll laugh with you about mom guilt, share life hacks that actually work, and remind you that adulting is messy (but kinda fun). Whether she’s roasting the gaokao, decoding dating, or posting about anything else, her content feels like a warm, chaotic group chat. Follow her for the laughs, stay for the realness – and maybe steal that hotel hack while you’re at it.

In a world where content is king, authenticity reigns supreme. GetKobe partners with storytellers who weave your brand into compelling narratives that captivate audiences and drive action. Whether you’re launching a product or building community loyalty, our expertise ensures every collaboration aligns with your vision and values. Ready to create campaigns that don’t just trend but convert? Contact us today and harness the power of influencer marketing done right.

Image Credit: @midiforreal

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