Forget follower counts, micro-influencers in Singapore are proving that authenticity and engagement matter more than numbers. These rising stars cultivate close connections with their audiences, creating highly relatable and interactive content that keeps viewers coming back for more. For brands, they represent a fresh and effective approach to influencer marketing, offering targeted reach and genuine engagement that larger accounts often struggle to achieve. From niche lifestyle trends to bold creative content, these micro-influencers are making waves online, and they’re ones you definitely won’t want to miss.
1. Chloe Chong (@chloehhh_x) – 31.8K Followers
Chloe has built a devoted following with her stunning lifestyle and travel content, captivating audiences with her impeccable eye for aesthetics. Her posts are a visual delight, taking viewers on a journey through her adventures across diverse destinations. From her travel escapades to her distinctive personal style, Chloe’s engaging stories and content offer inspiration and a welcome escape from the everyday, making her a must-follow for anyone seeking creativity and wanderlust.
2. Genevieve (@genevievesjy) – 54.7K Followers
Genevieve turns heads with her spot-on sense of style and beauty, filling her Instagram feed with fashionable outfits, beauty hacks, and glimpses into her everyday life. Her love for all things Korean adds an extra layer of charm, making her a go-to for K-beauty and K-pop enthusiasts. With every post thoughtfully curated to reflect her unique personality, Genevieve effortlessly inspires followers to stay stylish, on-trend, and connected to the latest lifestyle trends.
3. Isabelle (@bombiibii) – 62.5K Followers
Isabelle’s Instagram is a lively and vibrant mix of beauty tutorials, fashion inspiration, and personal moments, often featuring playful makeup looks and trendy outfits. Her engaging personality shines through in every post, whether she’s sharing style tips, experimenting with bold colours, or enjoying fun moments with her nephew, Kayden. Isabelle’s dynamic presence and relatable content have earned her a devoted following who turn to her for both beauty advice and fashion inspiration, making her feed a go-to destination for creativity and style.
4. Brenda Tan (@brendatjy) – 33.4K Followers
Brenda captivates her audience with her engaging lifestyle content, travel adventures, and love for all things matcha. Her feed features beautifully curated snapshots, creative matcha recipes, and reviews of the different matcha cafés and spots she visits. With her approachable and down-to-earth personality, Brenda connects effortlessly with her followers, making her a relatable and inspiring presence in the lifestyle and foodie scene.
5. Kasey Avarielle Low (@kaseyavariellelow) – 57.9K Followers
Kasey is celebrated for her chic fashion sense, beauty expertise, and advocacy for self-love. Her feed blends sophisticated outfits, beauty tips, and lifestyle posts, while she often shares personal reflections and wellness insights with her followers. Known for her solo travels and focus on prioritising her well-being, Kasey inspires her audience not just through style, but through a lifestyle centred on confidence and self-care. Her curated content and authentic approach make her a go-to influencer for fashion enthusiasts seeking both inspiration and empowerment.
6. Grace Lim (@gracelsyy) – 67.4K Followers
Grace shares a unique mix of style inspiration, mental health advocacy, and glimpses into life as a new mom to baby Kiyo. Her posts offer practical fashion tips, insights into managing ADHD, and relatable everyday moments, all delivered with authenticity and warmth. Grace’s passion for style, well-being, and family life makes her a standout influencer, providing her audience with inspiration, guidance, and a relatable connection to both fashion and personal growth.
7. Dione Lim (@bydionetan) – 53.9K Followers
Dione is a standout figure in the beauty community, known for her expertise in makeup, skincare, and lifestyle content. Her Instagram feed is a colourful mix of creative looks, practical beauty tips, and wellness inspiration. Her authentic content not only highlights her skills but also inspires her audience to embrace self-care as part of their everyday lives.
8. Leah (@mizchiefmagik) – 42.6K Followers
Leah is an influencer and live streamer in Singapore who brings a playful and creative energy to her Instagram, blending fashion, lifestyle, and K-pop content in a way that’s uniquely her own. From stylish outfit showcases to exciting K-pop updates, her posts reflect her passions and vibrant personality. Leah’s engaging content and relatable style attract a diverse audience, making her a standout influencer for followers who love fashion, K-pop, and fun, interactive online experiences.
9. Jeynelle Ng (@buffbaby88) – 41.8K Followers
Jeynelle brings a unique blend of fitness and automotive passion to her Instagram, captivating followers with workout routines, fitness tips, and a deep love for cars. Her engaging personality and diverse interests make her a standout influencer, inspiring her audience to pursue both physical wellness and their automotive passions. Known for her authentic and approachable style, Jeynelle connects with followers who share her enthusiasm for staying fit and exploring the world of automobiles.
10. Charmaine Sew (@charmainesew) – 29.6K Followers
Charmaine Sew’s Instagram is a vibrant mix of lifestyle, food, and travel content, brought to life with colourful visuals and engaging storytelling. Earlier this year, she celebrated a personal milestone by getting engaged in January, adding a heartfelt touch to her feed. Charmaine’s approachable and friendly personality shines through every post, making her a relatable and enjoyable influencer to follow for inspiration, adventures, and everyday joys.
11. Yi Ting (@yitinggoyt) – 53.1K followers
You’ve probably seen Yi Ting pop up on your TikTok feed and know her as “that Hokkien girl”. Her content is full of humour, relatable observations, and a uniquely local flair that resonates with viewers. Yi Ting’s authenticity and playful personality have earned her a loyal following, making her a standout creator for audiences who love content that’s bold, funny, and unapologetically Singaporean.
12. Chow (@chowjiahui) – 94K followers
Chow, now a radio DJ on 987FM, brings her vibrant personality and storytelling skills to both the airwaves and her Instagram feed. Her content focuses on relatable stories, personal experiences, and engaging narratives, giving followers a glimpse into her life beyond the microphone. With her charm, authenticity, and knack for connecting with audiences, Chow has built a loyal following and continues to be a standout voice in Singapore’s influencer scene.
13. Zina Ng (thatszina) – 63.7K followers
Zina Ng captivates her audience with a stylish mix of golf, lifestyle, beauty, and travel content. Her feed offers a glimpse into her adventures on and off the course, from chic fashion moments to beauty tips and exciting travel experiences. With her approachable personality and passion for sharing her diverse interests, Zina has built a loyal following and stands out as a go-to influencer for those seeking inspiration in style, wellness, and leisure.
14. Andreana Tay (@andreanatayshilin_) – 47K followers
Andreana Tay is a talented social media manager and content creator who often shares heartfelt and engaging content alongside her sister, Audrey, who has autism. Their posts offer a mix of relatable moments, lifestyle snippets, and authentic storytelling that resonates deeply with followers. Andreana’s approachable personality and dedication to meaningful content make her a standout influencer, inspiring her audience with both creativity and compassion.
Conclusion
Micro-influencers in Singapore are proving that smaller followings can have a big impact. Their authentic voices, niche expertise, and close connections with audiences make them invaluable for brands and highly engaging for followers. From lifestyle and fashion to fitness, beauty, and local culture, these rising stars are shaping trends, sparking conversations, and inspiring their communities in meaningful ways.
For brands looking to tap into this powerful segment, leveraging Kobe’s influencer marketing platform can help you connect with the right micro-influencers and maximise your reach. Collaborate with these talented personalities and harness the power of influencer marketing—get in touch with us today!
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