Christabel Chua, better known by her Instagram handle @bellywellyjelly, is one of the most recognisable lifestyle creators in Singapore. With her aesthetic feed, heartfelt captions, and warm, chatty presence, she has built a community that has followed her through different chapters of life: heartbreak, healing, entrepreneurship, and even golf.
Today, she’s a familiar face in KOL marketing, working with household-name brands while nurturing her own ventures. But behind the aesthetics and campaigns is a story of resilience, reinvention, and quiet strength.
Here are 5 fun facts that uncover more about the woman behind Bellywellyjelly.
1. She Started Out as a Blogger
Before Instagram grids and short-form videos, Christabel was first and foremost a blogger.
She described her blog as her “hideaway”; a space where she would stash away midnight thoughts, share beauty tips she’d “excitedly tell a sister if I had one,” and document travels, emotions, and everyday moments. It was personal, unfiltered, and deeply reflective of who she was at the time.
This early blogging era shaped the Christabel we know today: someone who is comfortable being vulnerable online, who writes like she’s talking to a close friend, and who values connection over perfection. When social media evolved, her readers simply followed her from blog posts to Instagram stories and Reels, forming the foundation of her loyal audience today.
2. She Turned a Difficult Chapter Into a Story of Resilience
Christabel’s journey hasn’t always been easy, and many followers will remember one of the toughest periods of her life.
After a public breakup with her then-boyfriend, her intimate videos were leaked without her consent. Overnight, she became the subject of intense online scrutiny, gossip, and cruel messages. It was a deeply invasive and painful experience that could have pushed anyone to disappear from the public eye.
Instead, Christabel chose a different path. She focused on healing, worked on herself, and poured her energy into what she loved: creating, building, and growing.
Today, she stands not as a victim of that chapter, but as someone who rebuilt her life on her own terms.
One of the milestones from this period of rebuilding was launching her own lifestyle brand, kāi, which captured her playful, whimsical aesthetic through colourful, feel-good products. It marked a clear shift from “just influencer” to business owner, showing that she could turn adversity into momentum.
3. She Keeps Her Love Life Private—But She’s Happily Married
Despite living much of her life online, Christabel draws a clear line when it comes to her love life.
After her breakup, she kept things relatively low-key. Followers who watched closely, though, noticed a new presence in her stories. While she rarely shares many details, we do know he proposed during the Christmas season in 2021, in a cosy, festive moment that felt very “Bel”.
In August 2023, she entered a new chapter: she got married!
True to her style, Christabel has shared glimpses rather than a full play-by-play, which is a choice that reflects her maturity and boundaries after everything she’s been through. It’s a reminder that even in the age of constant content, some parts of life can stay tender, protected, and just for the inner circle.
4. She’s Deep into Golf and Inviting Her Followers Along for the Ride
One of the more unexpected (and endearing) sides of Christabel today is her love for golf.
She was first introduced to the sport when friends picked it up during the pandemic, but initially said no because it felt daunting and unfamiliar. That changed during a trip to Bali, where she spent hours in a buggy on a beautiful course and finally decided to give it a shot.
Her first proper lesson, with Coach Elizabeth at NSRCC, was a classic beginner moment: she didn’t even know how to grip the club. Instead of hiding that, she embraces it, and that’s part of what makes her golf content so relatable.
What keeps her hooked on the sport?
- It’s mentally and technically challenging, so you can’t get complacent.
- It gives her hours outdoors, away from crowds and screens, to mentally reset.
- She gets to explore different courses locally and overseas.
- And yes, she absolutely enjoys the cute golf fits.
She’s still in the beginner-to-intermediate phase, charting her progress and openly sharing her goal of consistently scoring under 100, then under 90. Her hope? That her journey makes golf feel less intimidating and encourages others to try something new.
5. She’s a Multi-Hyphenate Entrepreneur with a Sustainable Footprint
Beyond content creation and kāi, Christabel is also one-half of Bridge & Bella, a shoe brand built around one big idea: heels that can actually keep up with real life.
Started by two women who understand the juggle of careers, family, and social life, Bridge & Bella designs heels that are:
- Stylish enough for meetings and nights out
- Comfortable enough for long days on your feet
- Thoughtfully crafted with cushioning and timeless silhouettes
But the brand doesn’t stop at comfort and style. Sustainability is a core part of its DNA. Bridge & Bella works with a manufacturer that has earned the prestigious Diamond International Label for Sustainability, which is the highest standard for vegan products. Their shoes are made from fully recyclable PU, packaged in recycled paper, and produced in a way that minimises waste through laser-cutting and repurposing offcuts into bio-plastics and other materials.
With her business ventures, Christabel isn’t just fronting campaigns; she’s building brands. It’s a natural evolution for someone who understands both sides of the creator–brand equation.
Conclusion
From her early blogging days and deeply personal challenges to entrepreneurship, marriage, and her new golf era, Christabel Chua’s journey is layered, human, and endlessly evolving. She’s more than a perfect feed; she’s a creator who’s grown, rebuilt, and reinvented herself while staying true to her voice.
For brands, working with creators like Christabel is about more than reach; it’s about authenticity, alignment, and stories that genuinely resonate. At GetKobe, we help you connect with influencers who share your values and speak to your audience in a way that feels real. Partner with GetKobe today and discover how strategic creator collaborations can turn brand awareness into meaningful engagement.
Image Credit: @bellywellyjelly
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