Every year, businesses around the world celebrate Get to Know Your Customers Day on the third Thursday of January, April, July, and October. While it may seem like just a “customer appreciation” observance, this day provides brands with a strategic opportunity to deepen customer relationships, gather actionable insights, and ultimately boost ROI.
In 2026, customer expectations are higher than ever: personalization, creator-driven experiences, and privacy-conscious engagement define the marketing landscape. Brands that leverage Get to Know Your Customers Day effectively can align products, messaging, and campaigns with actual customer preferences, creating measurable engagement and long-term growth.
Brands that regularly act on customer feedback experience higher retention rates compared to those that do not. Here are 10 actionable strategies to maximize ROI on Get to Know Your Customers Day.
1. Run Targeted Customer Feedback Surveys
Surveys remain one of the most direct ways to collect insights. On Get to Know Your Customers Day, brands can:
- Send email or app-based surveys to collect product feedback
- Ask open-ended questions about experiences and pain points
- Incentivize participation with discounts, loyalty points, or giveaways
Case example: A skincare brand surveyed its top 1,000 customers to determine which products they wanted restocked. They discovered a gap in a popular serum line, launched a restock promotion, and saw a 20% lift in early sales within a week.
Why it works: Surveys provide quantifiable data that informs product improvements and marketing campaigns. Key metrics include response rate, customer satisfaction score (CSAT), and Net Promoter Score (NPS), all of which tie directly to ROI.
2. Highlight Customer Stories on Social Media
Sharing customer stories humanizes your brand and encourages engagement:
- Post short videos, testimonials, or user-generated content
- Share customer journeys or before/after product use stories
- Feature loyal customers in Instagram carousels or TikTok Reels
Case example: A fitness apparel brand shared a series of Instagram stories featuring real customers’ transformation journeys. Engagement rose 40% compared to typical posts, and organic reach expanded through DM and story shares, capturing “dark social” interactions.
Why it works: Stories build trust and authenticity, which translates into higher conversions and long-term loyalty.
3. Collaborate with Creators to Amplify Customer Testimonials
Creators and influencers can magnify the impact of customer stories:
- Partner with micro-influencers to share authentic testimonials
- Encourage creators to host Q&A sessions about product experiences
- Repurpose creator-generated content for paid campaigns or newsletters
Case example: A DTC beverage brand worked with five micro-influencers who shared their fans’ stories. The campaign led to 30% more user-generated content submissions than prior influencer campaigns.
Why it works: Creators have trusted relationships with audiences, which improves engagement rates and maximizes ROI from testimonial campaigns.
4. Launch Interactive Polls or Q&A Sessions
Interactive content encourages direct participation:
- Use Instagram or LinkedIn polls, Twitter Spaces, or interactive quizzes
- Ask questions revealing customer preferences or pain points
- Share results to demonstrate brand responsiveness
Case example: A SaaS company ran an interactive poll about upcoming feature priorities. They received over 1,000 responses, leading to a roadmap adjustment that increased feature adoption by 15% post-launch.
Why it works: Real-time engagement generates actionable insights, which marketers can quantify and use to measure ROI.
5. Analyze Past Purchase Behavior for Personalization
Data-driven personalization strengthens customer relationships:
- Segment audiences by purchase history, location, or behavior
- Recommend products or content based on prior interactions
- Trigger automated campaigns tailored to each segment
Case example: An e-commerce brand analyzed holiday purchase patterns and launched personalized emails for high-value segments. ROI from this campaign tripled the average seasonal email campaign.
Why it works: Personalized recommendations improve conversion rates and customer lifetime value (CLV), directly tying insights from Get to Know Your Customers Day to measurable business outcomes.
6. Offer Exclusive Experiences for Loyal Customers
Rewarding loyal customers builds deeper connections:
- VIP access to new products or beta features
- Personalized virtual events, webinars, or workshops
- Exclusive discounts or loyalty program perks
Case example: A tech accessory brand hosted a virtual meet-and-greet for its top 500 customers. Post-event surveys showed 95% satisfaction, and repeat purchases in the following month rose 18%.
Why it works: Exclusive experiences increase retention and CLV, directly impacting ROI.
7. Host Virtual or In-Person Meetups
Events create qualitative insights:
- Invite top customers for interactive sessions
- Use breakout groups to gather detailed feedback
- Record insights to inform future campaigns
Case example: A subscription box company hosted a hybrid in-person/Zoom meetup, gathering feedback from 150 attendees. They implemented 3 product changes within 2 months, resulting in 12% higher retention.
Why it works: Direct interactions surface insights surveys may miss, strengthening ROI by guiding decisions that truly matter to customers.
8. Track Engagement Metrics to Measure ROI
Monitoring metrics ensures campaigns are actionable:
- Track click-through rates, survey completions, event attendance
- Measure social engagement, shares, and hashtag usage
- Compare purchase behavior before and after campaigns
Case example: A DTC food brand tracked social engagement and email responses post-event, calculating an estimated ROI of 3:1 for the day’s campaign.
Why it works: Measuring outcomes links customer engagement to real revenue impact.
9. Collaborate with Influencers for Private Audience Insights
Influencers can capture dark social engagement:
- Run polls via DM or private groups
- Gather sentiment from community interactions
- Adjust broader campaigns based on feedback
Case example: A fashion brand used three micro-influencers to share private polls. Insights led to limited edition products, achieving 15% higher sales than projected.
Why it works: Provides hidden but measurable insights, often overlooked in standard analytics.
10. Extend Insights Into Long-Term Marketing Strategy
Make the day a recurring strategic checkpoint:
- Integrate feedback into CRM systems
- Adjust campaigns, content calendars, and product strategies
- Plan quarterly reviews to track improvements
Why it works: Sustained action ensures long-term ROI, turning a single observance into measurable growth and customer loyalty.
Turning Get to Know Your Customers Day into Measurable Growth
Get to Know Your Customers Day is far more than a marketing gimmick. By combining surveys, creator partnerships, personalization, and measurable tracking, brands can drive ROI, improve retention, and strengthen customer relationships.
2026 is about data-driven engagement and creator-enabled insights, so treating this observance strategically ensures your brand maximizes value, not just for one day, but every quarter.
