I want to strike a balance and choose a keyword phrase that has a decent number of search queries but not a lot of competition.
If I type “premiere pro” into Google, I receive Google’s search results which prioritize text results. If I switch to the Video results page, this will show me results from YouTube.
But for some search queries, Google’s standard search results page includes videos as well as text when it’s likely that the user wants a video result.
So, I want to pick a keyword that already gets video results on Google’s standard results page.
I also want to pick a keyword that (approximately) receives less than 1,000,000 results in Google, so the competition is low.
Once my YouTube channel attracts more subscribers and views, I can try higher-competition keywords.
I’m going to choose “Premiere Pro Transitions Tutorial” as my keyword phrase because it meets these guidelines perfectly.
