5 Webinar Tasks You Can Automate with an AI Agent

When you host webinars on Wistia, you can have your AI agent (like ChatGPT or Claude) handle the repetitive tasks behind every event. You just need to take a few minutes to connect it to the Wistia MCP server.

Wondering what webinar tasks you can hand off to your AI agent? Let’s walk through five of ‘em!

1. Build your run of show faster

Your AI agent can help turn scattered webinar details into a clear run of show. Just have it find the webinar in your Wistia account and give it extra context like the speakers, key talking points, and call to action (CTA).

From there, it can draft the outline, speaker notes, Q&A moments, CTA cues, and anything else that still needs to be finalized before showtime.

2. Track registrations as they roll in

It’s good practice to keep an eye on registrations so you can adjust your promotion strategy while there’s still time to act, but that’s easier said than done. You have to pull the number, compare it against the goal, look at past webinars, and figure out how to shift your strategy (whether it’s sending another email, asking sales to help, or making a bigger push on social).

But now, your AI agent can do all that work. Point it to the webinar in your Wistia account and it’ll spin up a Slack-ready update that includes:

• The current number of registrants
• A comparison against similar webinars
• A note on whether promotion needs a push

3. Repurpose webinar recordings faster

Webinars take a lot of work to produce but too often, the recording gets shared once and then sits untouched. You can get a lot of useful moments out of a good recording, like a customer example, a great Q&A answer, or an engaging social clip.

As soon as your webinar wraps, Wistia makes the recording available in your content library and automatically generates a transcript. From there, your AI agent can turn the transcript into a bunch of post-webinar assets like:

• A recap blog post
• A recap email with the top takeaways
• Social post drafts
• Pull quotes

It can also use Wistia’s video editor or Remix feature to pull social clips, create highlight reels, polish up the recording, and more.

Once your agent’s done, just make any tweaks you need and hit publish.

4. Turn engagement data into better sales follow-up

Wistia’s MCP server gives your AI agent access to granular analytics that show exactly how each attendee engaged with your webinar. That means your agent can turn those signals into a smarter follow-up plan.

There’s a lot of different things it can do. A few examples:

• Provide a list of the most engaged attendees and what they did during your webinar
• Spin up notes for your sales team based on watch time, poll responses, CTA clicks, and questions
• Suggest follow-up angles based on what each attendee engaged with
• Round up unanswered questions your team should follow up on

5. Create recurring webinar reports

Every time you host a webinar with Wistia, you can have your AI agent look at the data and spin up a performance report and recommendations on what you should do differently next time.

That report could include:

• Registrations
• Live attendees
• Attendance rate
• Average watch time
• Drop-off moments
• CTA clicks
• Questions asked
• Poll responses
• On-demand views
• Top engaged accounts or contacts
• Recommendations for the next webinar

Start with the webinar task you repeat the most

You don’t need to automate your entire webinar program at once. Start with the job your team repeats or skips most often.

Want the full breakdown of how Wistia MCP works? Get the deets then pick one webinar task to hand off first.