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Email copywriting is more than just a series of words thrown together and sent out—it is a powerful tool that bridges your brand and your audience. With email marketing delivering an average ROI of $42 for every $1 spent, it’s vital to write emails that not only capture attention, but inspire action. Whether you’re a seasoned marketer or just starting out, this guide covers the essentials to transform regular emails into high-converting assets. What is Email Copywriting? Email copywriting describes the practice of developing email content to encourage your target audience to take a specific action, such as making a…

Whether or not you are actively trying to learn a new language, you have likely heard of or even used the Duolingo app. The Google Play Store designated Duolingo “the world’s most-downloaded education app,” and the brand has inspired an entire genre of education-based content. While it is certainly true that many others have learned from the popular methods Duolingo pioneered, there will truly never be a direct comparison to the impressive company.  Founded in 2011 by Luis von Ahn and Severin Hacker, Duolingo makes language learning more accessible and entertaining. The team is dedicated to creating free resources for people…

Meta introduced a small but potentially powerful tweak to its Advantage+ Catalog campaigns: dynamic overlays. Advertisers can now add price, discount, and shipping labels directly onto product images – styled like stickers – to make promotions pop in the Facebook Feed. How it works. You’ve got four label options now: Current price. A strikethrough sale price. Percentage off. Free shipping. You can turn each on or off, style them how you want, or let Meta choose what performs best. Each overlay can be toggled on or off, and you can customize the look – or let Meta decide what to…

Fonts do more than just carry words; they set the tone, express personality, and influence how your message is received. Whether you’re creating a logo, designing a website, or writing a simple flyer, the font style you choose can make a big impact. But with so many fonts out there, how do you know which style is which and when to use them? In this quick 101 intro, we’ll walk through the most common font styles, what makes each one unique, and how they’re typically used in modern design. Font vs. Typeface: What’s the Difference? These two terms—font and typeface—are…

When Jay-Z stepped up to the mic with his Yankee cap down low and belted out, “I’m not a businessman, I’m a business, man,” on Diamonds from Sierra Leone, he wasn’t thinking about social media, but he was a predictor of things to come. The creator economy, a system where independent content creators monetize their skills and audience relationships, has exploded from a $1.7 billion market in 2016 to over $104 billion in 2023, with more than 50 million people worldwide now identifying as creators. This digital gold rush has transformed bedroom hobbies into stratospheric careers, driven by platforms dying…

Sneakers have made a comeback.Whether it’s minimalist or maximalist, street style or high fashion, sneakers are getting incorporated into more looks. And, they aren’t just there for comfort’s sake, they’re there for looks too. Creators and consumers aren’t just wearing sneakers with casual looks, but also dressing them up with dresses, skirts, slacks, and more traditionally “formal” looks. As the interest in sneakers amongst the fashion community has grown, a few brands have stood out as favorites. After analyzing data from the past year, Traackr discovered that Adidas is one of those top brand favorites. Keep reading to discover some of the…

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his expertise in the search marketing industry. He only provides consulting services to expert SEOs and also performs search marketing expert witness services. Barry graduated from the City University of New York and lives with his family in the NYC region. You can follow Barry on…

Keeping your website secure is a 24/7 job. The right tools help keep watch – even when you can’t. They could be the difference between a hacked site and business as usual. WordPress security plugins are one part of that equation. Along with quality hosting and users practicing secure habits, a plugin can thwart common attacks. They act as the last line of defense against hackers. Adding an extra layer of protection is important, as WordPress is a preferred target due to its popularity. Legions of bots are scanning sites, looking for flaws to exploit. A vulnerability in WordPress core,…

By Sean Tinney April 21, 2025 The new Workflow automations feature makes it easier than ever to build email funnels that are flexible, personalized, and that drive results. Whether you’re onboarding new clients, sending event reminders, or sending targeted promotions, you’ll have a clear view of how everything flows — and confidence that it’s working. Zoom in to work on the details, zoom out to see the full journey, and safely publish updates without disrupting what’s already live. This is the best email automation experience on the market — it gives you more control and less complexity. With Workflows, you’ll…

Content marketing is an essential tool for ecommerce businesses. Content marketing builds brand awareness, attracts visitors, and converts them into loyal customers. With the right strategy, ecommerce brands can leverage content to create meaningful customer experiences, improve search engine visibility, and ultimately drive sales. I have created a content marketing guide to explore effective content marketing strategies tailored for ecommerce businesses in 2024, covering key tactics, types of content to create, and best practices for success. What is Content Marketing for Ecommerce? Source Content marketing for ecommerce differs somewhat from content marketing for general business, in that the focus lies…