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By Gabriella Vitelli   Every April, Palm Springs transforms into more than just a music festival—it becomes a content creator’s dream. Coachella draws influencers, brands and music lovers alike to the desert for back-to-back weekends filled with iconic performances, bold fashion moments and major brand activations   Brands seize this opportunity to make a splash, inviting top-tier influencers and creators to experience the festival in true luxury. White Fox Boutique, for example, pulls out all the stops—hosting influencers in a stunning villa and treating them to pre-festival gifting suites stocked with outfits, accessories, refreshments and everything needed to fuel their content…

Now that you know everything about international SEO, here are some best international practices to follow. 1. Determine Your Market Approach Tailoring your SEO strategy to international markets requires careful consideration of your company’s goals and target customers. If you cater to diverse language-speaking audiences, a language-based segmentation strategy is recommended. On the other hand, for varied products or services across international markets, a country-by-country approach with individualized websites is required. 2. Conduct Market Research Before implementing an international SEO strategy, it’s crucial to identify your potential buyer personas and understand their preferences. Conduct keyword research and explore channels that…

2. Lottie vs GIF: Which one is better? You might still be wondering why you should switch to Lotties, especially since GIFs are already so easy to use (plus they’ve been around forever). So let’s look at Lottie vs. GIF and break it all down: Smaller file size: While GIFs can be huge and slow to load, Lottie animations are tiny and load instantly. Scales perfectly: GIFs get blurry when resized, compared to Lottie files that stay crisp at any size. Smoother performance: Lottie animations play seamlessly, but GIFs can lag or stutter. Interactive: Lottie can react to clicks, scrolls, or…

Designing a new home isn’t just about bricks and blueprints anymore—it’s about creating a space that feels amazing and photographs beautifully. In an age where every corner might end up on someone’s feed, homes are being designed with an eye for aesthetic, comfort, and shareability. Think natural textures, calming palettes, and design features that make you want to double-tap. Here are some of the top tips for creating a home that’s Instagram-worthy and soul-soothing. 1. Layout With Intention Before the styling and color choices come into play, it all starts with flow. A well-thought-out layout doesn’t just feel good—it…

One of the trickiest things about planning influencer campaigns is deciding which social media platform to use. You’ve heard many conflicting opinions about which platform is best for going viral, gaining followers, and boosting brand recognition and sales. And since influencers are on every platform, how do you know which to choose? Today we’re looking at Instagram and YouTube. There isn’t one right answer as to which is better, so it’s important to know the advantages and disadvantages of each. Instagram and YouTube: By the numbers Before we dive in, let’s take a look at some key stats for Instagram…

In the largely Google-dominated world of online search, there are some new kids on the block that are causing quite a stir.  We’re of course talking about AI-powered search tools like Perplexity, Claude, and ChatGPT.  While Google is still king of the castle (they still account for the vast majority of the overall search market), generative AI (GAI) tools are gaining ground at an impressive rate.  For example, Perplexity has been downloaded more than 2 million times and answers upwards of 230 million queries a month.  A recent survey by Higher Visibility also found that 71.5% of respondents had used…

Product design requires a balance between logic and creativity. This balance results in products that not only meet technical and user requirements but also deliver a captivating user experience. While it is clear that creativity is driven by both the left and right hemispheres, an important question remains: how can we boost creativity while keeping the process enjoyable? It may not be obvious, but non-design-related activities can, in fact, be an opportunity to enhance creativity.The work of a designer largely consists of inventing new things, which requires creativity that is generally believed to depend on inspiration, making it unpredictable and…

Independent agency PMG has hired longtime Interpublic Group executive Chad Stoller as its global head of media, the indie agency confirmed to ADWEEK, signaling a deeper investment in emerging technology as it scales its media business.Stoller officially stepped into the role on April 21, reporting to PMG president Jon Dupuis, and overseeing PMG’s global media team, which spans the U.S., U.K., and India.His remit includes developing new partnerships with media companies, focusing on data and inventory sources, and ensuring PMG follows where media dollars need to flow, while also providing access to the latest research and emerging tools.“PMG is a…

Content curation has long served as a cornerstone of digital content management. Traditionally, curators sifted through vast amounts of information, hand-picking articles, videos, and images to create meaningful narratives for their audiences.  Today, artificial intelligence is transforming this process by automating discovery, enhancing personalization, and addressing quality control challenges. In this article, I’m going to explore the impact of these changes on the current content curation landscape, and what the future may hold.  AI-Driven Automation in Content Discovery Source: SocialChamp One of the most significant ways AI is reshaping content curation is by automating the discovery process. Tasks that could…

You’re looking for this article because you think long-form content works right? Or at least that’s what you’ve heard from many marketers.You might even have seen it for yourself. You’re trying to make a simple pasta dish (like aglio e olio) but you have to scroll through a piece that’s thousands of words long, answering questions you didn’t need:Even when I ran my AMA on LinkedIn to celebrate my milestone of writing 100 blog posts for the Ahrefs blog, a common question was “What’s the length?”That question reveals something important. As marketers, we don’t just believe that long-form content works;…