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Buzzy creative shop Mischief @ No Fixed Address has entered the media planning and buying space.The agency exclusively revealed to ADWEEK that it has been quietly building a media department for the past year, led by executive director of media Kristie Lee.The group has roughly 15 people and works with brands including Duolingo, Supercell, and Peet’s Coffee. Roles on the team span comms planning, strategy, buying, analytics, and measurement.In 2024, media planning and buying services accounted for roughly 10% of Mischief’s total net revenues. The agency declined to share revenue goals for 2025 or how much media it is managing…
You may not be aware that some of your favorite popular influencers may be partnering with influencer marketing startups, but in today’s digital-first world, influencer marketing has become an invaluable tool for brands looking to connect with their audiences authentically. Startups in this space are leading the charge to enhance brand-influencer collaboration. From Brittany Broski to Charli D’Amelio, thousands of today’s most popular creators are turning to proven marketing strategies to help their content grow in success. Here are the top 10 U.S.-based influencer marketing startups to watch out for. Top 10 Influencer Marketing Startups 1. NeoReach Headquarters: Orlando,…
The beginning of the new year for most brands means setting new goals for growth.For long-time established brands that means expanding into new and untapped markets. But reaching these new audiences requires more than just brand ambition – it requires access to the right audience data to help pave the way.One of the fastest ways to uncover opportunities for audience growth is by analyzing your competitors’ audiences. By identifying the groups they’ve captured that you haven’t, you can understand what it takes to connect with those audiences and win them over.To demonstrate how you can do this, we will use…
Website navigation design went through a series of phases over the past few years. So, what can we expect to see this year? Which navigation trends will be most popular and effective? Let’s have a look. Over the years, designers found creative ways to make website navigation look cool and interesting. While most of those trends died off quickly, some of them, like mega-menus, off-canvas menus, and sticky navigation made it to the web design hall of fame and are still being used to this day. In this post, we explore some of the popular navigation trends of the past…
Are your PPC campaigns delivering the results you need? AI can help—but only if it’s powered by the right data. Discover how to create an AI feedback loop that enhances your campaigns by using real-time data to drive smarter decisions. Infinity’s latest white paper, Building the AI Feedback Loop for PPC, unveils how to tap into AI’s potential for your PPC campaigns. Inside, you’ll learn: How to build an automated feedback system that optimizes your campaigns around the clock The key to lowering cost per lead while maximizing ROAS Real-world success: See how one company achieved 300% more sales calls from…
LinkedIn InMail is a powerful messaging feature that allows users to communicate with professionals outside their direct network. It is a valuable tool for recruiters, salespeople, and job seekers. Unlike standard LinkedIn messages, which are restricted to your 1st-degree connections, InMail gives you the ability to reach any LinkedIn user, opening doors to new opportunities. Although it is a paid tool, it can help you reach more people–as I have found from my own experience on LinkedIn. In this post, I’ll break down exactly what LinkedIn InMail is, how it works, and how to use it effectively for your networking…
The pressing question on every CMO’s mind today is: How can I do better, get more, for less?Brands are navigating economic uncertainty, industry disruption, and rapid technological advancements that are reshaping the marketing landscape. Some approach these challenges with a sense of opportunity, while others are driven by necessity. Regardless of your starting point, here are five key areas of opportunity that can elevate your brand—whether it’s thriving or struggling.Golden Marketing Opportunity #1: Create Accountability for Marketing InvestmentsMistake #1: Tying all marketing strategies to immediate revenue.Mistake #2: Failing to identify and measure the long-term business impact of marketing activities.To optimize your…
Let’s face it, when it comes to generating traffic online, the quality of SEO traffic is unbeatable. When you compare it to other online traffic sources including PPC, affiliates, emails and SMS, you typically find that when it comes to average time on site, low bounce rates and conversion rates, SEO reigns supreme. Those navigating through SEO organic search are typically taking their time and making informed and more careful decisions – this is what leads to higher converting and more qualified customers. The barrier though with SEO is that it can take several months, or even years, and incredible…
It’s time for another edition of our collection of fresh tools and resources for our fellow designers and developers. This time around, we’ve got a little bit of everything, from demos showcasing the latest CSS features to some nifty JavaScript libraries you won’t want to miss. So, let’s jump right in and explore what’s new! caniemail Akin to CanIUse. CanIEmail provides a comprehensive reference for email client support of HTML and CSS features. It helps you understand which HTML and CSS features are supported across different email clients to create compatible and accessible email designs. JSON Viewer editor This tool…
Did you know that sites and pages with manual actions can potentially show up in the Google AI Overviews. So while the page has a search penalty and won’t show up in the main Google search results, it can still show up in the AI Overviews at the top of the Google search results page.I suspect this will change at some point, but for now, this is currently possible.Lily Ray was the first to post about this on X and wrote, “pages hit by manual actions can still appear in AI Overviews, weeks/months after being demoted in organic search.” “In…