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SEO

Google announced an update to their Gemini personal AI assistant that increases personalization of responses so that it anticipates user’s needs and feels more like a natural personal assistant instead of a tool. Examples of how the new Gemini will help users is for brainstorming travel ideas and making personalized recommendations. The new feature rolls out first to desktop and then to mobile apps. Gemini With Personalization Google announced a new version of Gemini that adapts responses to a user’s unique interests. It does this based on their search history which enables Gemini to deliver responses with a higher level…

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Photoshop is a powerful tool for creating a range of stunning photo effects that can take your images to the next level. With the help of these tutorials, you will learn how to recreate various effects, including glitch, sepia tone, watercolor, tilt-shift, HDR, cinematic, bokeh, sketch, and many more. By mastering these techniques, you can add an artistic touch to your photos and make them truly memorable. Whether you’re a professional photographer, graphic designer, or just someone looking to improve their photo editing skills, learning how to create these photo effects in Photoshop can be a valuable asset. Exploring the…

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By Rhonda Bradley June 25, 2024 Ever sent an email and agonized over what’s a good closing sentence?  This guide to professional email closings will put those awkward moments behind you. Packed with clear explanations, funny anecdotes, and a library of ideas and examples, this resource will transform your email endings from an afterthought to a strategic asset. Find out how to sign all types of emails (and how *not* to sign them) in the guide below. @twelve3media spiraling is the theme this week #emailsignatures #agencylife #unhingedemail ♬ Funny video “Carmen Prelude” Arranging weakness(836530) – yo suzuki(akisai) What is an…

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We all know the current popularity of short-form video platforms like TikTok and Instagram Reels. As marketers and business owners, it’s easy to depend on the latest shiny objects and neglect tried and true approaches to getting your brand message out. Of course, many of these shiny objects are effective and worth leveraging. However, in our enthusiasm to try new technologies and techniques, it’s easy to ignore tried and true marketing channels. In particular, older platforms like Facebook and YouTube frequently get less attention than they deserve. With YouTube, it’s clear that marketing on the platform, whether through brand-created content…

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SEO

Is your landing page converting better—or worse—than your competitors’? If you’re not sure, now’s the time to find out. Unbounce’s new Conversion Benchmark Report provides a clear, data-backed look at how landing pages are performing across industries. The report includes median conversion rates by sector, giving marketers a useful baseline to assess their own performance. The report also offers helpful guidance for interpreting your own results—whether you’re outperforming the median or identifying areas for optimization. It reminds marketers that conversion rate is just one piece of the puzzle: lower conversion rates might still represent high-value leads, and even high-performing pages…

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Today, WordPress powers more websites than any other content management system. It didn’t start that way though. The initial groundwork was laid for what was to become WordPress back in 2001. And the open source platform didn’t officially come into being until 2003.  So, how does a CMS go from a simple blogging platform to a build-anything-you-can-imagine behemoth in just a couple decades? And why haven’t other website building technologies been able to do the same? In this post, we’re going to look at a timeline of WordPress’s major milestones and history as well as where it stands today and…

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Social media plays a central role in teenagers’ lives, shaping how they connect, communicate, and see themselves. While these platforms offer opportunities for self-expression and social interaction, they also present significant challenges that can impact teens’ self-esteem and mental health. Constant exposure to curated highlight reels, unrealistic beauty standards, and online validation through likes and comments can lead to feelings of inadequacy, anxiety, and depression. Cyberbullying, social comparison, and the pressure to maintain a perfect online image only add to the emotional strain. As social media continues to evolve, it’s crucial to understand its effects on teenagers and explore…

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The ultimate goal for a budding creator is content monetization. Of course, creators make their content for the love of it, but to turn that love into a career is a goal for many. There are many different ways to monetize.  For video creators, monetization through platforms like YouTube with their AdSense program is the best fit. However, writers might prefer Substack as a viable monetization platform. For creators in between, Ko-Fi and other platforms offer creators a way to reach their monetization goals. With all these options, how do we know which monetization platform is right for you?  YouTube…

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SEO

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his expertise in the search marketing industry. He only provides consulting services to expert SEOs and also performs search marketing expert witness services. Barry graduated from the City University of New York and lives with his family in the NYC region. You can follow Barry on…

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UX initiatives are often seen as a disruption rather than a means to solving existing problems in an organization. In this post, we’ll explore how you can build trust for your UX work, gain support, and make a noticeable impact. Part of Smart Interface Design Patterns by yours truly.When I start any UX project, typically, there is very little confidence in the successful outcome of my UX initiatives. In fact, there is quite a lot of reluctance and hesitation, especially from teams that have been burnt by empty promises and poor delivery in the past.Good UX has a huge impact…

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