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The PESO Model—Paid, Earned, Shared, and Owned media—is a cornerstone framework for modern communication strategies. Each component plays a crucial role, but in the age of social media dominance, the Shared component is arguably the most dynamic and influential. Shared Media thrives on interaction, collaboration, and the ability to reach audiences at scale through platforms like Instagram, TikTok, Facebook, Twitter, and LinkedIn. For brands and businesses, Shared Media is not just about maintaining a presence on these platforms. It’s about leveraging them strategically to create meaningful engagement, amplify messaging, and build loyal communities. This article dives deep into the…
In the ever-evolving world of social media, trends can emerge overnight, captivating audiences and driving consumer behavior. One such trend is the viral blueberry iced coffee from Dunkin’ Donuts, which has taken TikTok by storm. This blog post explores the viral drink, the influencers behind its popularity, and the significant impact it is having on Dunkin’ Donuts’ brand and sales. What is the Viral Blueberry Iced Coffee? The blueberry iced coffee from Dunkin’ Donuts combines the robust flavor of Dunkin’s classic iced coffee with a refreshing blueberry flavor shot. This unique and unexpected flavor combination has intrigued coffee lovers and…
We love to say that SEO is always changing, and 2024 proved that true. There’s hardly been a year more challenging and exciting than that. But as we’re heading into 2025, we’re sure we have not seen the last of it. With everyone banking on AI, search, and the search industry are set for another sea change. In this post, we hear from seasoned SEO experts for their predictions on the future and how you can prepare. A look back at SEO in 2024 2024 was a year with many newsworthy developments. We won’t review everything here, as that would…
We’re still in the early days of artificial intelligence’s (AI) introduction into web development. The technology initially seemed like a gimmick (or a death sentence, depending on your point of view). I have wrestled with what AI means for our industry during this time. There’s potential to make our jobs easier. However, there are also questions about where these large language models (LLM) get their data and how accurate they are. Not to mention the eerie feeling of replacing humans. Is the glass half empty or half full? Perhaps we won’t know for a few more years. New tools and…
Planning your company’s 2025 budget? If the influencer marketing part of your budget is the same or less than in 2024, this is your sign to change your plans. Let’s talk about increasing your influencer marketing budget. Sure, it may feel scary to spend big. But the thing is, influencer marketing is an investment, not just something you spend on with no return. Here’s why it pays to invest more in influencer marketing… 1. The influencer marketing industry is growing at a ridiculous rate. Ridiculously good that is. In 2016, the industry was worth $1.6 billion, which sounds like a…
Google’s AI Overviews (AIOs) are AI-generated responses that appear at the top of the search engine results page (SERP). Unlike traditional search results, AIOs summarize information from multiple sources to provide direct answers to user queries while offering relevant links. These overviews are displayed prominently: the AI Overview appears on the left, with relevant links to sources on the right. Screenshot for search for [why is my cheese not melting], Google, November 2024Google determines which sources to include based on their credibility and relevance to the user’s search intent. This is where SEO plays a critical role. Why Are AI…
New to GSAP? First things first: did you get here ’cause you’re curious about GSAP, but don’t know exactly what it is? Let’s give it a quick overview. So, what is GSAP? GSAP is a JavaScript animation library from GreenSock. You can create high-quality GSAP animations. These will perform well in every browser you’re using. There are also GSAP plugins that will help you achieve more, by expanding the GSAP library capabilities. Previous GSAP tutorials In the past, I’ve shown you how to use GSAP to build different effects. From cursor hovers and a page loading GSAP animation to a…
It’s 2025, and you’re juggling content creation, DMs, collabs, and probably a few light existential crises about whether to post a Reel or carousel next. Automation is no longer a fun buzzword; it’s the glitter glue holding the digital creator economy together. But let’s get one thing straight — bots aren’t here to steal your thunder; they’re here to help you shine brighter.The numbers don’t lie: according to HubSpot’s State of Marketing Report, 61% of marketers report that automation has helped them save significant time on daily tasks. And they’re onto something — when you’re spending over 20 hours a…
Marketing conferences are essential to stay updated with industry trends, network with peers, and learn from top experts. With so many events to choose from, it’s important to know which conferences will provide the most value for you and become a must-attend event, and which are not for you. Here is my annual guide to the top marketing conferences I recommend you attend in 2025, featuring in-person options across various digital marketing specialties. Whether you’re looking to deepen your knowledge and learn the latest tactics in SEO, content marketing, social media, or digital advertising, there’s an event tailored to your…
Artificial Intelligence has taken the world by storm lately. There are many use cases where the use of AI helps you save time and ensures effective utilization of available resources. The two noteworthy use cases are content creation and content curation, especially for growing businesses. Content helps you connect with your target audience and enables you to score quality leads. However, creating quality content day in and day out may be daunting. This is where content curation comes in, making it easier for you to maintain a decent flow of information output. Businesses have started leveraging AI not just for…