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Another week, another dominant performance by The Rachel Maddow Show on MSNBC. The newscast finished first in total viewers and the demo on Friday, as it did the rest of the week save for Tuesday when the 9 p.m. time slot was claimed by President Donald Trump‘s joint address to Congress. Elsewhere, The Five was Fox News’ most-watched show—and the most-watched show across all three networks—while the 5 p.m. hour of The Lead with Jake Tapper was first for CNN. 25-54 Demographic (Live+SD x 1,000)Total Day: FNC: 274 | CNN: 75 | MSNBC: 63Prime: FNC: 395 | CNN: 124 |…

Creators now have the potential to impact all levels of marketing (from paid, to organic, to owned content, and beyond). And the key to unlocking that power? Strong creator relations. A few weeks ago, we invited esteemed brand and creator speakers to speak on the topic of creator relations, and all that it involves from individual relationships, to marketing strategies, to broad business impact, at Traackr’s IMPACT London event. In the panel discussion with Holly Dale, UKI Head of Advocacy & Content at L’Oréal, and Traackr’s CEO and Founder, Pierre-Loic Assayag, Holly shared her point of view on the three strategic elements…

Here are optimization tips, by which Apple.com can enhance its SEO performance, increase organic visibility, and attract a larger audience. Technical SEO Recommendations: To improve the technical SEO aspects of Apple.com, the following recommendations can be implemented: 1. Improve website speed and performance through caching, compression, and Content Delivery Network (CDN) integration. This guarantees quicker loading times and enhances the overall user experience with seamless navigation. 2. Optimize Apple.com for mobile devices by utilizing responsive design techniques and implementing Accelerated Mobile Pages (AMP). This enhances mobile user experience and ensures compatibility across different devices. 3. Implement clean URL structures that…

As sustainability becomes a key focus for businesses, brands are rethinking their visual identities to reflect environmental responsibility. A company’s logo is often the first thing customers notice, making it an important tool for communicating values. An eco-friendly logo design signals a commitment to sustainability and helps build trust with conscious consumers. Brands are moving away from overproduced, overly polished aesthetics and toward simpler, nature-inspired designs. Through natural color palettes, organic shapes, and thoughtful typography, they create logos that feel authentic and aligned with eco-conscious principles. But what exactly makes a logo sustainable, and how can businesses design one that…

TikTok’s global advertising revenue is projected to reach $32.4bn this year, representing 24.5% year-over-year growth, even as the platform faces potential shutdown in its largest market according research done by WARC media. By the numbers (according to WARC Media): Global TikTok ad revenue is forecasted to hit $32.4 billion in 2025, marking a 24.5% YoY increase. The US remains its largest market, but its share of TikTok’s ad revenue is projected to decline from 43.3% in 2022 to 34.0% by 2026. $11.8 billion in US ad spend is at stake if a ban moves forward. TikTok users worldwide spend 35…

Facebook influencers have become a vital part of the digital marketing landscape, offering brands the opportunity to connect with targeted audiences in authentic and meaningful ways. As the largest social media platform, Facebook provides a unique environment for influencers to engage with communities, making it an essential channel for businesses aiming to boost brand awareness and drive sales. In this guide, we’ll explore everything you need to know about working with Facebook influencers, from finding the right collaborators to maximizing ROI through effective strategies. Who are Facebook Influencers? Facebook influencers are active users on the platform who utilize their audience…

By Gabriella Vitelli   Social media influencers are undeniably rising as the newest wave of celebrities, no longer confined to the realm of online personalities. They are reshaping the marketing landscape and redefining celebrity culture, blurring the lines between digital fame and mainstream recognition. The Grammys—traditionally a celebration of music’s biggest talents—have now opened their doors to influencers, solidifying their place alongside industry icons. What once began as Instagram posts and TikTok dances has evolved into a presence on some of the most prestigious red carpets, proving that influencer culture is here to stay.   Award shows are evolving, blending the worlds…

Since backlinks are one of the most important ranking factors on Google, link-building is an integral part of any SEO strategy.  Research shows that the top-ranked results on Google have 3.8x more backlinks than the other results.  Also, sites with higher domain ratings rank better on Google, which is why link-building is all about securing backlinks from authoritative websites in your field (which help increase your domain rating). Yet, link-building is also one of the most challenging aspects of SEO, and it’s not always easy to find backlink-worthy websites.  That’s where AI link prospecting enters the picture.  What’s link prospecting?…

Artificial intelligence (AI) has entered the mainstream. We’re finding more and more products that integrate with the technology. WordPress plugins are a prime example. These plugins add a variety of AI-powered features to websites. Some are there to spur creativity, while others are all about saving you time. The trend is helping to spawn new products and enhance existing ones. AI is rapidly changing the WordPress ecosystem. So, we wanted to explore the different ways plugins are using it. Will they make our lives easier? Will they help users? Let’s find out! Here’s a collection of WordPress plugins that, in…

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his expertise in the search marketing industry. He only provides consulting services to expert SEOs and also performs search marketing expert witness services. Barry graduated from the City University of New York and lives with his family in the NYC region. You can follow Barry on…