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Photoshop actions are quite useful when optimizing photos, applying effects, and editing graphics. For this collection, we’ve handpicked some of the best free Photoshop actions you can download and use with no price to pay! Whether you’re a professional designer or a complete beginner, Photoshop actions can help you save a lot of time. Simply put, Photoshop actions pack hours worth of design work into a single-click so that you can achieve professional-level effects without an effort. In this post, we’re featuring several different types of free Photoshop actions. You’ll find them categorized into different effects and styles below. Have…

The platform behind your site plays a bigger role than you might think. From site speed and mobile responsiveness to content scalability and technical SEO, the foundation you choose can make or break your organic performance. If your goal is seamless, secure, and engaging digital experiences that also support strong search visibility, it’s time to re-evaluate your CMS. Join MarTech’s Future-Proof Your Content Strategy with the Right CMS, and discover exactly what marketers need to consider when evaluating content management systems. You’ll learn: Must-have CMS features for delivering top-notch digital experiences. How to tackle security, compliance, and integration challenges effectively.…

Marketing analytics has become essential. Today’s business environment demands decisions based on data, not just intuition. The right analytics tools transform raw marketing data into actionable insights that drive real results. As an educator and consultant in this space, I’ve seen firsthand how proper analytics implementation changes organizations. Companies that embrace data-driven decision-making consistently outperform those relying on guesswork. Analytics provides the clarity needed in today’s complex marketing landscape. This comprehensive guide explores how marketing analytics tools can transform your business decisions. We’ll examine key features, implementation strategies, and real-world applications. The goal? To help you leverage these powerful tools…

Key takeaways The new 145% tariff on Chinese goods and the removal of the de minimis exemption are driving price hikes, forcing brands and influencers to rethink their collaborations and product offerings. Influencers who previously promoted low-cost products are feeling the effects of rising import fees and may need to pivot to premium items or diversify their income streams to stay relevant. As Chinese manufacturers push direct-to-consumer (DTC) sales, luxury brands may need to reassess their pricing models and collaborations to remain competitive in a shifting marketplace. In a landscape already marked by growing uncertainty and economic challenges, recent changes…

Voice search marketing is optimizing content with the intention of it appearing in voice search results. Source link

Adding custom code to your WordPress website is powerful. You can add virtually any type of functionality. That’s great – but it also comes with responsibility. The output of your code must be secure. Otherwise, a malicious actor could take advantage. For example, they could execute a rogue JavaScript or PHP snippet to spread malware. It puts users at risk and is a mess to clean up. Thankfully, WordPress provides a way to prevent these sorts of attacks. Escaping data output strips unwanted and unsafe code. In other words, the feature ensures that only safe content will be output. It’s…

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his expertise in the search marketing industry. He only provides consulting services to expert SEOs and also performs search marketing expert witness services. Barry graduated from the City University of New York and lives with his family in the NYC region. You can follow Barry on…

The best Instagram content is the result of a well-thought-out Instagram content strategy. While the flawless, picture-perfect images often seen on Instagram make content creation appear easy, there is a great deal of effort involved behind the scenes. Crafting content that stands out can be challenging, especially when you’re working within tight deadlines and need to capture your audience’s attention in just a few seconds. Let’s dive into what makes Instagram content truly effective. The Challenge of Content Creation Content creation may seem simple when you have plenty of time to plan, shoot, and edit. However, if your goal is…

Want to bring your vector illustrations to life? Follow this step-by-step guide to create a dynamic Lottie animation from a stock SVG graphic! Learn how to animate characters, add expressive motion, and create seamless looping effects using Lottie Creator. Source link

Even if you’re not into virtual AI avatars, you’ve probably heard about robot influencers. Like human media personalities, these entities have made a name for themselves on platforms such as Instagram, TikTok, and YouTube. Some of them even have amazing deals with major global brands, earning their creators millions of dollars. Let’s dig in and learn more about who these virtual AI influencers actually are and why they attract fans. What the heck is a Virtual AI Influencer? AI influencers are all the rage as of late. By using virtual models, savvy entrepreneurs have put a spin on the traditional social…