Author: admin
The 2024 holiday shopping season marked a pivotal shift in consumer behavior, with paid search leading the way for retail sales, according to Adobe. Smartphones became the dominant platform for online purchases while generative AI emerged as a significant shopping assistant. Channel wins. Paid search led holiday retail sales with 29.7% revenue share (up 1% YoY), while affiliates and partners, including influencers, saw stronger growth at 17.6% (up 6% YoY), significantly outperforming social media traffic. Influencers proved highly effective, converting shoppers 9x more than social media overall, with 37% of Gen Z making purchases based on their recommendations By the…
The best and worst thing about solo development is the “solo” part. There’s a lot of freedom in working alone, and that freedom can be inspiring, but it can also become a debilitating hindrance to productivity and progress. Victor Ayomipo shares his personal lessons on what it takes to navigate solo development and build the “right” app.As expected from anyone who has ever tried building anything solo, my goal was not to build an app but the app — the one app that’s so good you wonder how you ever survived without it. I had everything in place: wireframes, a…
By Jesse Kennedy January 9, 2025 Running a small business can feel pretty isolating, can’t it? The long hours, endless decisions, and constant second-guessing—all while flying solo. It’s easy to feel like you’re the only one navigating this wild journey. But here’s a little secret: you don’t have to go it alone! 🙌 Why Small Business Owners Often Feel Isolated The day-to-day grind of running a business means you’re wearing multiple hats—owner, marketer, customer service, and more. And while it’s rewarding, it can leave you feeling like you’re on an island. The pressure is real. There’s no “team” to bounce…
As businesses continue to leverage social media to connect with their audiences, staying ahead of the curve is essential. In 2025, the social media landscape will evolve with new technologies, shifting consumer behaviors, and emerging platforms. Here are eight trends to watch that will shape how businesses engage online this year. 1. AI-Generated Content Becomes Standard The rise of generative AI tools is transforming content creation. Businesses are adopting AI to generate posts, captions, and even video scripts faster than ever before. In 2025, expect AI-driven personalization to reach new heights, delivering tailored messages based on user preferences, habits,…
With TikTok’s future in the United States hanging by a thread, speculation about potential buyers is reaching a fever pitch. The platform, a cultural phenomenon with over 1.5 billion users worldwide, faces a January 19, 2025, deadline to change ownership or risk being banned in the U.S. This ultimatum, driven by national security concerns, has sparked a high-stakes bidding war among prominent names and corporations eager to acquire TikTok’s U.S. operations.The central question now is: Who has the resources, strategy, and vision to take on TikTok and secure its future in the U.S. market? Let’s explore the potential contenders and…
Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his expertise in the search marketing industry. He only provides consulting services to expert SEOs and also performs search marketing expert witness services. Barry graduated from the City University of New York and lives with his family in the NYC region. You can follow Barry on…
What to put on a business card? It’s a tricky question. A business card that contains just the right information (and a stellar design) will grab attention and help you stand out. It’s the thing that makes someone else remember you, or your pitch. Even in the digital age, a business card is a popular–and necessary networking and communication tool. Having a great business card provides legitimacy to your or your business, it’s a quick and easy way to exchange information, and can provide ways to help promote your work. What you put on your business card says a lot…
If you’re a fan of stunning baked goods and vibrant digital content, you’ve likely come across Melted SG, a boutique cake shop known for its eye-catching desserts. Behind this creative venture is Noel Lin—a Singaporean baker, entrepreneur, and social media personality carving a name for herself in the world of influencer marketing. With her dedication to culinary artistry and a knack for storytelling, Noel has amassed hundreds of thousands of followers on Instagram. Here’s everything you need to know about this rising star. 1. Certified Foodie and Founder of Melted SG Noel Lin is best known as the founder of…
Google Chrome is one of the most popular web browsers in the world. It is fast, secure, and packed with features that make it easy to use. One of the most exciting features recently introduced in Google Chrome is AI assistance. Powered by Google’s Gemini model, it can assist you with various development tasks directly in the browser. In this article, we will show you how to enable and use the AI assistant in Google Chrome. Enable AI Assistance First, ensure your Chrome browser is up-to-date and that AI features are enabled. To do this, open Chrome DevTools and navigate…
KTLA reporter John Fenoglio was reporting live from the Eaton Fire in Altadena, California on Tuesday evening when he tried to help put out some flames that had spread to a home.The station said Fenoglio is a former EMT and volunteer firefighter who“It looks like the back of his house is catching [fire],” Fenoglio said as he walked through a neighborhood ravaged by the wildfire, with embers spreading the blaze from house to house.He picked up a garden hose, turned the spigot and walked around to the side of the home to put out two areas that were on fire.“You see these…