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If you’re using Apple Pages to design your CV or resume, this is a great handpicked collection of resume templates to get you started fast. Some of these cost a few dollars, and some are completely free! Did you know that 98% of all resumes received for a job gets eliminated during the initial screening process? This means you only have a 2% chance of getting through to the interview stage. As you can imagine, the design and the content of your resume play a crucial role in helping you get the attention of the hiring managers and have a…
By Sean Tinney June 26, 2024 Building trust with your audience is crucial for business success, and it all begins with effective marketing for your small business. If you’re already running a few marketing campaigns, you likely have an edge over your competition. In fact, almost half of small businesses spend less than two hours per week on marketing. But of those, 46% are unsure whether their marketing strategies are even working. Understanding the marketing funnel, the path your customers take from awareness, consideration, conversion, loyalty, and, finally, advocacy, can help you see why developing and investing in a strategic…
Kelvin Tan, better known by his online persona Ma Yi Duo, has made a name for himself as an entrepreneur, content creator, and all-around creative force. From his early forays into business to his daring stunts on social media, here are five surprising facts about the man behind the ‘Ah Beng’ persona. 1. A Born Entrepreneur From a young age, Kelvin Tan was determined to break free from the cycle of financial hardship. His entrepreneurial journey began at a very young age, when he took on various part-time jobs to support his ambitions. At that time, he was also experimenting…
SEO is, for a large part, all about getting the right content in front of the right audience. When you’ve been doing that for a while, there comes a time when you want to scale content production. Scaling content creation means you aim to make more content to reach new targets. While that’s a good idea, you need to find a way to scale while keeping the same level of quality you’ve always had. Let’s go over how to scale your content production step by step, showing common problems and solutions. What is content scaling? Content scaling is about making…
Custom plugins are part of what makes WordPress so flexible. If you need functionality that doesn’t exist in the ecosystem, you can build it yourself. That allows you to create websites that suit your needs. Still, it’s important to get the details right. Any custom code you write should be secure and performant. It should also adhere to the guidelines set forth by WordPress. Doing so ensures your plugin works as expected and won’t cause harm. So, how do you know if your code passes the litmus test? There’s a helpful tool that can alert you to any issues. Plugin…
Influencer marketing has evolved from an experimental channel into a cornerstone strategy for brands across industries. As the industry continues to shift, building successful influencer partnerships requires strategic thinking, data-driven decision-making, and authentic relationship development. In my role advising brands on their digital marketing strategies, the transformation of influencer marketing from simple product placements to sophisticated partnership ecosystems represents one of the most significant shifts in the marketing landscape. The most successful brands approach influencer marketing as a strategic discipline rather than a tactical afterthought or a one-off campaign. This guide examines the current state of influencer marketing, explores proven…
A new study by SE Ranking examines how AI search tools handle Your Money or Your Life (YMYL) queries. The research compared Google AI Overviews (AIOs), ChatGPT, and DeepSeek across 40 health, legal, financial, and political queries. This study is similar to one published by SE Ranking in October. The key difference is that this study examines multiple tools, whereas the October study focused solely on AIOs. Here’s more about the latest study and what the findings mean. Key Findings 1. YMYL Query Response Rate The research found that Google generates AIOs for 51% of YMYL queries, slightly up from…
You might be thinking “CSS is used for styling while JavaScript is used for interactivity, that’s just the way the web works.” But CSS loads on a webpage faster than JavaScript. And CSS also causes less reflow on a page (which improves performance). So, it’s fair to say we should use CSS for interactivity wherever possible. 1. Layout with HTML The layout of our easy slider is simple. We’ll create a carousel-container div to hold the carousel-slide elements. 1 class=”carousel-container”> 2 class=”carousel-slide”>1 3 … 4 That’s all we need so let’s move on to the styling of our carousel in…
WTMJ in Milwaukee is launching an afternoon magazine-style program called What’s Brewing Wisconsin. The show will be hosted by Morning Blend veteran Tiffany Ogle (pictured left) while Stephanie Brown (right), most recently a community reporter for TMJ4 News, will be the new show’s field correspondent and fill-in host. Ogle will also continue her co-hosting duties alongside Molly Fay on The Morning Blend.“What’s Brewing Wisconsin will be a fun daily snapshot of what’s happening locally. From restaurants to travel, to fashion trends, our goal is to introduce our audience to local gems they may not know about,” said executive producer Kim Buchanan. “This show will…
Media literacy has become a crucial skill for young people. From social media feeds to 24-hour news cycles, the sheer volume of information available makes it increasingly difficult to discern credible sources from misinformation. A report from Statista indicates that the average U.S. citizen spends approximately 721 minutes per day engaged with digital media. This continuous exposure not only shapes perspectives but also influences decision-making, particularly among younger audiences. “We live in a world where social media shapes perceptions, influences decisions, and sometimes… can even blur the lines between reality and fiction,” says Hidden Strength CEO and Founder Linsey…
