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We all know how vital SEO optimization is to the success of your website and brand. Having the best game plan is critical to achieving the desired outcome from your SEO efforts. However, writing quality content and promoting your site aren’t the only methods you should use to improve website SEO. It’s vital that you are also leveraging Twitter SEO for marketing success. If you didn’t already know, Twitter and Google have a strong partnership. This relationship allows Google to access the Twitter stream and index the results for search traffic. With this combined effort, Twitter plays a key role…

TikTok Shop offers online retailers an opportunity to reach a vast and highly engaged audience, driving significant brand visibility and sales growth. Savvy sellers can significantly benefit from the platform’s potential. According to Statista records, 37% of TikTok users in the U.S. have made a purchase on the app or through a link from the app. TikTok Shop’s target audience is predominantly Gen Z and Millennials, who are tech-savvy, trend-conscious, and open-minded about shopping online. As consumers increasingly look to social media for product discovery, more retailers are turning to TikTok Shop for its ability to turn viral content into…

If you want to build valuable backlinks while getting the word out about your brand, you should consider developing a digital PR campaign.  What’s digital PR? Digital public relations (PR) is a marketing tactic that exclusively uses online channels to: Boost brand awareness  Gain credibility with your target audience  Acquire authoritative backlinks from relevant websites  Build relationships with journalists, news sites, and media sites  As a marketing practice, public relations has been around for a very long time.  Prior to the internet, traditional PR involved reaching out to the press via print media like magazines and newspapers. It was also…

A great dashboard is both attractive and informative. Users should be able to get what they need effortlessly. The look should be clean and easy to understand. The result is something users want to visit time and again. Designing a dashboard from scratch is a huge task, though. Things can get complicated in a hurry with so many widgets competing for attention. Who has the time to deal with all of this? That’s what makes a Figma template so helpful. A beautiful and functional design is already in place. There are also components for you to use, duplicate, and customize.…

Are you ready to take your SEO and PPC campaigns to the next level of success? Tackle the challenges of the New Year with actionable tactics, expert guidance, and the inspiration you need to succeed at the spring edition of the SMX Master Classes — happening live online this March. In-depth training. Actionable tactics. Invaluable Q&A. This spring’s lineup features seven outstanding courses tackling core topics critical to 2025 success: Your Training, Your Way. You asked, and we listened: For the first time ever, each Master Class will take place on different days, giving you the flexibility to attend multiple…

In the modern age, where environmental consciousness drives innovation, education, and business, the Instagram account @PlasticReimagined stands out as a beacon of knowledge and action. A digital extension of ALPLA’s sustainability mission, this account aims to reshape how we view and interact with plastics in a world that urgently needs sustainable solutions. A Global Responsibility Launched by ALPLA, a leader in innovative packaging solutions, Plastic Reimagined serves as a resource to educate and inspire. The initiative goes beyond ALPLA’s business of producing recyclable and reusable packaging. It takes a broader view of plastic’s role in a sustainable future. ALPLA’s…

If you’re an animal lover, YouTube channels dedicated to animals are goldmines of fascinating, heartwarming, and hilarious content. From epic wildlife documentaries narrated by the legendary David Attenborough to adorable pet compilations and wholesome farm vlogs, there’s something for everyone. Whether you’re in the mood to marvel at nature’s most majestic creatures, watch pandas being their precious selves, or follow the daily antics of golden retrievers, these animal YouTube channels will keep you entertained for hours. Here are our top picks to satisfy your love for all things furry, feathered, and wild. Animal YouTube Channels That Every Animal Lover Should…

This is the third post in our series where we test the on-page SEO of the world’s most popular CMS systems. In parts 1 and 2 of the series, we tested Wix and Squarespace. The headlines: Wix offers decent control of on-page SEO, Squarespace not so much. In this post, we’re diving into Godaddy’s Website Builder. When we tested this CMS for the first time, we were… well… a little underwhelmed. That’s why we were particularly curious to see if GoDaddy had managed to improve its SEO functionality over the past 3 years. Read on to discover: how well set…

In this new tutorial, we’ll continue working with GSAP and learn how to create an easy-to-follow, attractive, button-to-modal animation. This type of animation is ideal for toggling modal forms. Without more intro, let’s explore the final result! 1. Begin with the page markup Inside a wrapper, we’ll place the modal trigger and an empty element. We’ll also wrap the button content within a span element. 1 class=”wrapper”> 2 class=”open-modal”> 3 Contact Us 4 5 class=”next”> 6 Regarding the modal structure, we’ll borrow it along with most of its styles from a previous tutorial: 1 class=”modal”> 2 class=”modal-dialog”> 3…

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his expertise in the search marketing industry. He only provides consulting services to expert SEOs and also performs search marketing expert witness services. Barry graduated from the City University of New York and lives with his family in the NYC region. You can follow Barry on…