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The buzz surrounding the one-shot crime drama Adolescence was enough to propel Netflix to the No. 1 spot in Nielsen’s Top 10 Overall Streaming chart for the week of March 17.Netflix occupied the two top spots, with the new original drama, The Residence, making its chart debut in second place. It was a very competitive week, with Netflix only having three titles in the Top 10 and its final title having shared streaming distribution rights with Hulu. According to Nielsen Streaming Content Ratings, Adolescence had 1.442 billion viewing minutes for the week of March 17 and was one of four titles…

Driving traffic to your website is the first yet essential step toward achieving success. However, with so many ways to lure visitors to your website, you may get lost in the struggle between SEO, paid ads, social media, email marketing, and so on. What should you choose? Fear not, for we will delve into this topic today. We’ll explain the two powerful strategies at your disposal: search engine optimization (SEO) and search engine marketing (SEM). Their names may sound similar. Both involve promoting the website in search results. But SEO focuses on optimizing the website to climb the ranks of…

A US judge ruled Google acted illegally to maintain a monopoly in some ad tech. This is the second time a judge ruled Google willfully engaged in monopolistic practices. The remedies for these rulings are still being worked out but may strengthen the case to have Google’s business broken up.The 115 page PDF court document concluded, “Google has willfully engaged in a series of anticompetitive acts to acquire and maintain monopoly power in the publisher ad server and ad exchange markets for open-web display advertising.”Google quickly responded on X saying, “we won half of this case and we will appeal…

By the end of this tutorial, you’ll have created something like this: HTML structure Our HTML structure will be very minimal, featuring nothing more than a cursor and a paragraph. Here is all the HTML we need: 1 class=”title”>Move your cursor around to see the sparkles 2 class=”cursor”> Styling the cursor and sparkle trail In the demo, you’ll notice we have a custom cursor with trailing sparkles that follow the mouse movement. To achieve this, we will hide the default cursor and then create our own custom cursor with a sparkling trail. Here are the styles needed for the…

Apple is officially dropping the “Search” from Search Ads to better represent its expanding ad placements across the App Store. The rebrand reflects Apple’s growing ad footprint beyond App Store search results — a signal that the iPhone maker is eyeing a more aggressive play in the broader digital ad market. What’s changed: The original Search Ads product, launched in 2016, showed promoted apps at the top of App Store search results. Ads now appear in the Today tab and in app listings under “You Might Also Like.” The rebrand aligns with Apple’s naming convention (think Apple Music, Apple TV+)…

So you put in the work: you signed the influencers, you wrote the brief, you approved the content… and your social media campaign failed. Argh! It happens.  Sometimes the algorithm odds just aren’t on your side. I won’t sugarcoat it: it sucks.  By all means, take a moment to process, pour one out for the missed KPIs, play your favourite Taylor Swift tune for the likes and the views that never were. Once “All Too Well (10 Minute Version)” is done though, and before you move onto the next one, take a beat to reflect on what worked and what…

Machine learning enhances targeted marketing campaigns by analyzing data, identifying patterns, and predicting customer behavior. This allows marketers to segment audiences accurately, personalize messaging, and optimize strategies in real-time. By leveraging machine learning, marketers can deliver highly targeted campaigns, resulting in increased engagement and improved conversion rates. Source link

Dark mode isn’t just a trendy aesthetic. It’s a gateway to more inclusive digital experiences, but only if designed thoughtfully. While its sleek visuals and reduced eye strain appeal to many, poorly implemented dark themes can alienate users with visual impairments, causing readability issues like blurred text or harsh contrasts. Discover how to craft dark modes that don’t just look good but work for everyone, from those with light sensitivity to machine learning algorithms. Learn why offering customization and embracing adaptability can transform dark mode from a design trend into a universally empowering tool.Dark mode, a beloved feature in modern…

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his expertise in the search marketing industry. He only provides consulting services to expert SEOs and also performs search marketing expert witness services. Barry graduated from the City University of New York and lives with his family in the NYC region. You can follow Barry on…

LinkedIn used to have a profile level meter that would recommend best practices to help you fully flesh out your profile. For those that remember it, in order to achieve the 100% “all-star” status, you needed to have at least 3 LinkedIn recommendations. In other words, to have an outstanding profile, LinkedIn recommendations are mandatory, not an option. There are many reasons why. LinkedIn recommendations add a dimension to your professional profile that your own words simply cannot. They serve as social proof of your skills and character. When someone else vouches for your abilities, it carries greater weight than…