Author: admin

Top Mature Skincare Brands in Influencer MarketingThe moment for inclusivity in the beauty industry is here. At the top of the list? Creators leading real conversations about mature skincare, and brands creating products that are inclusive for mature skin.We recently shared our rising and top beauty influencers #Over40 list, and figured it was time to look at some brands too.So which brands are leading the mature skincare conversation, and winning at reaching consumers via influencer marketing?Below we provide a list of some of the most impact brands for the mature skincare category and conversation, ranked by Brand Vitality Score (VIT)…

Get the week’s best marketing content As of 2024, the most searched thing on Google is “youtube.” The next most popular searched words are “amazon,” “facebook,” “gmail,” “wordle,“and “google.”Below are lists of the top 100 most popular searches and questions in the US and worldwide, pulled from our database of 28.7 billion keywords:Top 100 Google searches in the U.S.#KeywordSearch Volume1youtube1042000002amazon802500003facebook686500004gmail554100005wordle545700006google415500007google translate340900008translate319900009weather3025000010walmart2562000011chatgpt2422000012yahoo2296000013calculator2132000014ebay2107000015nfl2063000016yahoo mail1919000017home depot1895000018google docs1889000019fox news1805000020netflix1800000021target1760000022google maps1706000023traductor1514000024blooket1504000025google flights1497000026weather tomorrow1449000027instagram1436000028canva1432000029onlyfans1426000030roblox1413000031nfl scores1381000032news1366000033connections1359000034election results1305000035streameast1286000036amazon prime1281000037usps tracking1204000038reddit1195000039indeed1172000040trump1169000041nba1158000042zillow1125000043shein1100000044twitter1080000045speed test1054000046chat gpt1043000047costco1024000048food near me1018000049spotify1016000050cnn1002000051lowes965000052etsy947000053linkedin940000054espn935000055maps927000056google classroom916000057english to spanish864000058discord845000059cool math games841000060solitaire838000061spanish to english824000062airbnb822000063kahoot820000064best buy801000065capital one786000066restaurants near me776000067clever763000068paypal746000069google drive741000070facebook marketplace707000071nba scores704000072pinterest696000073outlook674000074bitcoin price642000075msn639000076connections hint636000077taylor swift633000078hulu633000079kamala harris628000080gmail login613000081walgreens603000082snake602000083craigslist6010000842024 us election results595000085bank of america593000086temu586000087internet speed test577000088american airlines577000089nfl games561000090tiktok559000091cvs557000092connections…

We, as human beings, don’t worry too much about making sure the connections land at the right point. Our brain just works that way, declaratively. However, for building AI, we need to be more explicit. Let’s dive in!In 2024, Artificial Intelligence (AI) hit the limelight with major advancements. The problem with reaching common knowledge and so much public attention so quickly is that the term becomes ambiguous. While we all have an approximation of what it means to “use AI” in something, it’s not widely understood what infrastructure having AI in your project, product, or feature entails.So, let’s break down…

Struggling to reach your marketing goals? You’re not alone. Here’s why companies are increasingly turning to marketing consultants like me for solutions. A marketing consultant is an external professional who provides strategic marketing expertise to help businesses improve their marketing efforts and drive growth.  Think of them as your marketing strategy partner – someone who brings fresh perspectives and specialized knowledge to optimize your marketing approach. I’ve seen firsthand how the right marketing guidance can transform a business’s trajectory. The demand for marketing consultants continues to grow, with the market expected to expand by USD 37.9 billion between 2023 and…

Celebrities have been highlighted by mainstream media for hundreds of years. From John Wayne to Kim Kardashian, they’ve been a hugely influential part of pop culture. On the other hand, social media influencers have only been in the public eye for a few decades, but they’ve already replaced traditional celebrities in online marketing campaigns. Two pivotal characteristics make influencers much more successful at suggesting products to their audience: the viewer’s identification with the influencer and that same person’s perceived credibility. The audience’s identification with a content creator is based on how well they see themselves, or their attainable ideal selves,…

What Is a Referring Domain?A referring domain is an external website that links to a specific website or webpage. If Website A links to Website B, then Website A is the referring domain for that link.If three different websites link to your blog post, then your blog post has three referring domains.Backlinks vs. Referring DomainsBacklinks are links that a website gets from other websites, and websites that provide backlinks are referring domains.If Website A links to your website twice, then you have two backlinks from one referring domain.The website that receives a backlink is the target domain.Why Are Referring Domains Important…

What’s the most important part of a business presentation? The way you dress? Your speech? Or is it your body language? It’s actually none of the above! Your presentation slides are the most important part of a business presentation. Why? Because your clients will be staring at the slides at all times and you’ll be using those slides to visualize your speech. That’s why you should pay close attention when designing the slides for your presentations. To help you get started with your Keynote slide designs, we handpicked the best Keynote slides templates you can use for your business and…

Look, we know what you’re thinking: “Oh great, another guide to ‘talking like the youths.’” But this isn’t a slang dictionary. (Well, I will have that below).  It’s not a cheat sheet for using “cap” correctly (spoiler: you probably won’t — no cap). This is a no-BS guide to actually connecting with Gen Z in a way that feels human, real, and, dare we say, relatable. If you’re looking for tactics to slide past Gen Z’s finely-tuned marketing defense systems, you’re in for a rude awakening. It’s not  about “becoming a meme.” It’s about respecting the audience, understanding what makes…

Financial planning is essential to achieve long-term stability and growth. Understanding how your investments grow over time is crucial if you’re saving for retirement, building an emergency fund, or planning a major purchase. One of the major one of the most effective tools for this purpose is a lumpsum calculator. By helping you visualise the potential returns on a one-time investment, this tool empowers you to make informed financial decisions. Source: Shutterstock Why should you use a lumpsum calculator? Using a lumpsum calculator offers several advantages for investors planning to invest in mutual funds online. Here’s why it’s an…

Influencer marketing is about creativity… fun… passion…  And cold hard data. You have to be creative and you also have to be a data nerd. There’s no way around it: Data is essential to your influencer campaigns. Where a lot of people go wrong is that they only have a partial view of their data. They’re not going as deep as they could with data analysis because they don’t have the right tools. The result? They miss out on red flags that would have hinted at problems with their campaigns. They also miss green flags that would have helped them…