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Google leaders shared new insights on AI in search and the future of SEO during this week’s Google Search Central Live conference in Madrid. This report is based on the thorough coverage by Aleyda Solis, who attended the event and noted the main points. The event featured talks from Google’s Search Relations team, including John Mueller, Daniel Weisberg, Moshe Samet, and Eric Barbera. Google’s LLM Integration Architecture Revealed Mueller explained how Google uses large language models (LLMs), a method called Retrieval Augmented Generation (RAG), and grounding to build AI-powered search answers. According to Mueller’s slides, the process works in four…
If you want to add unique elements to your illustrations or take your digital art to a higher level, Illustrator brushes are what you need. Despite the popularity of Illustrator, finding the perfect brush pack can be time-consuming, especially when compared to the multitude of brushes available for Photoshop. Illustrator brushes can add creative elements to your artwork that would be difficult to achieve manually. They allow you to quickly add textures, patterns, shapes, and lines to improve your designs and make your projects stand out. We’ve curated this collection of the best high-resolution brush packs for Illustrator to save…
Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his expertise in the search marketing industry. He only provides consulting services to expert SEOs and also performs search marketing expert witness services. Barry graduated from the City University of New York and lives with his family in the NYC region. You can follow Barry on…
Artificial intelligence is a powerful tool that has reshaped the way we do work. However, this tool relies on humans to function, requiring the proper training and prompting in order to be helpful. This is called prompt engineering, which is the art and science of what you say and how you say it when using AI. Prompt engineering rewires how the user thinks, leading them to effective commands to yield the best results from their chosen AI model. Studies show that over 80% of IT professionals think they can use AI. However, only 12% actually have the skills to…
You don’t need a site redesign to improve performance. Sometimes, small changes—like a different headline, image, or layout tweak—can have a measurable impact. This free guide offers 26 practical A/B testing ideas that digital marketers can use to boost clicks, signups, sales, and more. You’ll find test examples for: CTA buttons and placement Product detail pages and image choices Homepage layouts and messaging Checkout friction and cart recovery Each idea comes with a brief explanation of why it might work—so you’re not testing blind. Whether you’re in search marketing, ecommerce, or CRO, this is a great resource to help you…
By default, WooCommerce allows us to exclude products that belong to specific categories from discount offers or to apply discounts only to products that belong to particular categories. However, it doesn’t provide a straightforward mechanism for defining discount rules for other product taxonomies (e.g. brands and tags). Of course, we can use a plugin to implement that feature, but it isn’t that difficult to implement ourselves! All we have to do is take advantage of the woocommerce_coupon_is_valid_for_product filter. If you want to dig deeper into it, you’ll find it inside the class-wc-coupon.php file of the WooCommerce plugin files. Let’s get…
With so many styles and textures, it can take years to finally nail the perfect routine for a specific hair type. And as new hair care products and accessories hit the market daily, consumers need some help staying up to date with all the latest releases. For many of us, our hair is sacred. And social media users feel a close connection with influencers who share the same hair care struggles as they do. Because these hair care creators are experts in their field, audiences trust them when they offer solutions to various hair care woes. Brands can leverage that…
Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his expertise in the search marketing industry. He only provides consulting services to expert SEOs and also performs search marketing expert witness services. Barry graduated from the City University of New York and lives with his family in the NYC region. You can follow Barry on…
Animation makes things clearer, especially for designers and front-end developers working on UI, prototypes, or interactive visuals. Manim is a tool that lets you create smooth and dynamic animations, not just for the design field but also in math, coding, and beyond, to explain complex ideas or simply make everything a little bit more interactive.Say you are learning to code for the first time, in Python, for example, which is a great starting point for getting into development. You are likely to come across some information like “a variable stores a value.” That sounds straightforward, but if you are a…
If you are a musician trying to make money on TikTok, hear me out. By now, you recognize that revenue through Spotify is supplemental. Touring can be lucrative, with merchandise sales often making or breaking your success. The good news? Social media has caught up and created a marketplace that is open 24/7. Let’s get into it. Do You Even TikTok Shop? Plenty of bands frontload merchandise releases before an album to create hype and drive record sales. A well-planned campaign can be the multiplier many artists need to rationalize spending money for studio time. But what if you don’t…