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In 2024, Pampers teamed up with TikTok creator Grace Wells to promote their “Free & Gentle Wipes” in a campaign that redefined influencer marketing. Known for her quirky ASMR-style “epic commercials,” Grace’s creative flair helped Pampers connect with younger parents in a fun and authentic way. Grace’s TikTok video blended entertainment and product promotion, sparking high engagement and showing that successful influencer marketing is about creating memorable moments, not just selling a product. @pampers A #behindthescenes look at our latest #asmr Free & Gentle wipes video with @Grace Wells #pamperspartner ♬ original sound – Pampers The strategy was clear: Pampers…

What are the top search engines in the world? It depends on what you’re looking for.Slowly disappearing are the days when just one search engine dominates over the rest. The Internet is fragmenting, and people may choose a search engine over others because of specific use cases.So, here are the top search engines, classified by categories:Top search engines by market shareThese are the most popular search engines in the world, as seen by their worldwide market share.1. GoogleWith 89.79% of the global market share, Google still remains the number one search engine in the world.But no thanks to privacy concerns, antitrust issues,…

Effective data storytelling isn’t a black box. By integrating UX research & psychology, you can craft more impactful and persuasive narratives. Victor Yocco and Angelica Lo Duca outline a five-step framework that provides a roadmap for creating data stories that resonate with audiences on both a cognitive and emotional level.Data storytelling is a powerful communication tool that combines data analysis with narrative techniques to create impactful stories. It goes beyond presenting raw numbers by transforming complex data into meaningful insights that can drive decisions, influence behavior, and spark action.When done right, data storytelling simplifies complex information, engages the audience, and…

When we reflect on the heroism displayed by the soldiers during World War II, many of us often think of the iconic images of military valor and sacrifice. However, one group whose contributions are sometimes overlooked is the Jewish American soldiers who fought bravely in the war. These men not only served their country with courage but also fought to protect their families, communities, and the Jewish people around the world. As we continue to honor the legacies of those who served, it’s crucial to recognize the significant role played by Jewish American WWII soldiers, a group that deserves…

Rachell Ng, known on Instagram as @aglimpseofrach, is a dynamic influencer who’s celebrated for her passion for fashion, beauty, fitness, and her unwavering love for her Pomeranian companions. Beyond her engaging online presence, Rachell has ventured into entrepreneurship and influencer marketing, seamlessly blending her personal passions with her business endeavours. Here are five intriguing facts about Rachell that you might not know: 1. She’s a Self-Made Entrepreneur Rachell is more than just a go-to choice for brands looking to get started with KOL marketing; she’s also a highly successful entrepreneur. The two ventures she’s helming are namely Gym Squad Active…

What Is a Local Business Listing?A local business listing (also called a local citation) is any online mention of a company’s name, address, and phone number (NAP). It often includes a short description, customer reviews, images, working hours, and a link to the website. Like this example from Yelp:Why Are Local Business Listings Important?Local business listings are important because having correct business information shown publicly makes it easy for customers to find your business. It also helps search engines like Google deliver accurate details to users who look for your business. Accurate citations make your company seem more trustworthy to both customers…

Photoshop offers many amazing tools for creating visual effects. For example, Photoshop actions let you transform your photos into paintings or cartoon drawings with just a single mouse click. While these effects are fun to play with, they are also quite useful in creating attractive graphics for various designs like posters and flyers. That’s why it’s always a good idea to keep a few Photoshop actions and effects in your library to help create such graphics in an instant. In this collection, we showcase different types of Photoshop cartoon actions, effects, and filters you can use to turn photos into…

Scot Chastain has been named vice president and general manager of WISC in Madison, Wisconsin.“Scot Chastain’s depth of broadcasting and media leadership really stands out,” said Brian Burns, evp and and chief operating officer of parent company Morgan Murphy Media. “He has a strong vision for how to lead and grow a local media organization and has the results to prove it.”Chastain has been a general manager in Lansing, Michigan and in Sacramento, California. Most recently, he was director of sales and marketing for KUTV in Salt Lake City, Utah.Earlier in his career, Chastain spent more than two decades at…

Artificial intelligence (AI) benefits web developers and power users alike. As AI tools evolve, we’re finding more uses for them. The technology is touching design, development, content creation, user experience, and more. That should excite those of us working with WordPress. AI improves efficiency by simplifying even the most complex tasks. Tools like ChatGPT and Claude generate and audit code, analyze data, and serve as references. And that’s just the beginning — the possibilities seem endless. With that in mind, let’s examine ways AI can speed up your WordPress workflow. We’ll share prompts to help both casual users and experts.…

The European Commission is preparing to charge Google with violating the Digital Markets Act (DMA) after the tech giant’s proposed changes to search results failed to satisfy regulators and rivals, according to sources familiar with the matter. The big picture. The EU has been investigating Google since March 2023 over concerns that it favors its own services — like Google Shopping, Flights, and Hotels — over competitors in search results. Google’s recent tweaks to search results were meant to address regulator and industry concerns, but critics argue the changes don’t go far enough. The company has warned that further modifications…