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When discussing TikTok with my Fractional CMO clients, the focus is usually as it should be on the quality of the video content itself to engage with the TikTok community. That being said, fonts can play a crucial role in making your TikTok content visually appealing and engaging. While it is a topic not brought up a lot, it deserves mention as something you should be aware of and consider for your TikTok marketing. Fonts can help personalize your profile, by creating text styles unique to your content, or they can enhance your videos via attention-grabbing and impactful captions. The…

In 2020, when the pandemic was rampant, Tiger King was binge-watched, toilet paper was stockpiled, and hair was being dyed, TikTok was also having its glory days. Luckily, one TikTok trend hasn’t gone out of style since then – TikTok dances. Who would’ve known that bringing your friends over and learning a dance together, or simply hitting the “duet” button and repeating a fellow creator’s, could be so much fun? If you’re looking to learn a new TikTok dance, here are 20 of the best ones of all time, from well-known and simple to fast-paced and challenging.   Top 20…

SERP is the Search Engine Results Page and by using the technology known as SERP Simulators, it is used to design the web page for search engine results, where users are looking for the desired outcome as per their needs on the search engine. The work allows the user to input certain results, such as a meta description, title, URL, and other relevant information, which is shown on the search engine. These search results are simulated on any search engine like Google, Bing, Yahoo, Baidu, Yandex Search, Satrtpage, Ask.com, and others related. SERP simulator has a Graphic User Interface GUI…

It’s that time again to check out some tools, libraries, and frameworks for our web developer friends. This month’s collection has a bunch of goodies, from cool JavaScript libraries to handy tools for GitHub releases, and even a DIY version of Heroku you can host yourself. Let’s dive in and see what’s on the list! Fresh Resources for Web Designers and Developers (April 2024) Fresh Resources for Web Designers and Developers (April 2024) It’s time for another edition of our collection of fresh tools and resources for our fellow designers and… Read more Deno Examples Deno by Examples provides practical…

Backspace Marketing has become a trusted name in the digital marketing world, helping businesses bridge the gap between social media and search engine optimization (SEO). Their strategies emphasize the seamless integration of social media profiles with local SEO goals, offering a practical roadmap for businesses seeking to thrive in competitive markets. By focusing on consistency, optimization, and engagement, Backspace Marketing equips organizations to improve their visibility and credibility in local search rankings. Accurate Information: A Foundation for Success Backspace Marketing highlights the critical importance of maintaining accurate and consistent business information across all platforms. Even minor discrepancies in names,…

If you work in influencer marketing, you’ve likely been often told to achieve “more with less.” Achieving better results with less time and money is no easy battle. These top influencer marketing strategy templates will help eliminate the busy work of your responsibilities, allowing you to be more efficient with your time. Influencer Brief TemplateInfluencer Contract TemplateInfluencer Marketing Campaign Report TemplateInfluencer Program Budget Template1. Influencer Brief TemplateA great influencer brief can make or break a creator’s experience with your brand. Since a brief is one of the first ways an influencer interacts with your brand and your team, it can set the…

Ho, ho, ho, Merry spam update!  Just one day after completing the December Core Update, Google announced a new Spam Update that will take approximately one week to roll out.  That means the update will finish right around Christmas time, which is something that site owners probably aren’t happy about. The good news is this update shouldn’t impact too many websites, as it only targets sites in violation of Google’s spam policies (more on these in a bit).  Prior to this announcement, the last Spam Update occurred in June of this year, referred to as the June 2024 Spam Update.…

Working with clients and colleagues often includes explaining various concepts. Subjects like SEO, technology, and marketing are prime examples. After all, knowing how something works helps people make smart decisions. Video is the perfect medium for breaking down these complex concepts. It allows you to narrow the focus to key talking points. You can also add illustrations and animations to provide visual reinforcement for viewers. Creating such a video is a challenge in its own right. Starting from scratch means mapping out a storyline, adding effects, and polishing your presentation. That’s a lot of work. And what if you’re not…

If time plus tragedy equals comedy, there’s no wonder why we’re in a golden age of jokes right now. You’ve undoubtedly noticed how content creators, influencers, brands, and comedians of all flavors have been popping up on your daily (and nightly) scroll. That is, of course, in addition to your regularly scheduled cat videos. But exactly why are social media algorithms favoring comedy content? While every platform’s formula relies on a different mixture of metrics to promote top content, making everything a joke can seriously help you out, no matter where or what you’re posting.  There are a few reasons…

In the dynamic landscape of digital marketing, brands and content creators are increasingly finding common ground. Brands seek authentic voices to reach their audiences, while content creators desire opportunities to showcase their creativity and connect with their followers. By empowering content creators, brands can foster unique, engaging content that benefits both parties. Here’s how brands can effectively support and inspire content creators to produce standout content for themselves and their brand partners. 1. Understand and Respect Creative Freedom One of the most crucial aspects of empowering content creators is to understand and respect their creative process. Creators have their unique…