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The quote tweet, though sometimes controversial and misunderstood, is a powerful Twitter feature. It lets your retweet cut through the noise, adding extra perspective that benefits both your followers and your relationship with the content creator. Understanding how to quote tweet can help you make the most of Twitter. A key advantage of quote tweets is that they enhance conversations. Unlike simple replies that may lose context, quote tweets keep the original post attached, ensuring clarity. Although there are plenty of different kinds of Tweet options for content creators and marketers, quoting is unique in its ability to engage with…

With the rise of social media and the ability for niche content to become popular, it is exciting to see such a well-developed space made by and for the people who are educating the next generation. Teachers do so much for the community that often goes unnoticed. Now, through social media, they are finally getting the attention they deserve.  As Black History Month comes to a close, we wanted to share these Black teachers who deserve recognition. These teachers not only work hard for their students, but work hard towards many of their advocacy efforts.    Interested in Educational Content…

An SEO audit is a health checkup of your site. It allows you to know what works and what does not, and it allows you to make improvements based on what you find. This can lead to improved performance — both on the search results pages and how visitors engage with your website. What is an SEO audit? An SEO audit looks at how well a website performs in search results to find areas that need work. It helps find technical SEO problems, analyze on-page elements, evaluate Core Web Vitals and site speed, and analyze user experience and content quality. An SEO audit…

Bootstrap, in the current latest version, v5.3.0, has started supporting color modes. This means that in your Bootstrap layouts you can choose from its default light or dark mode, or even create a new one.  In the Bootstrap docs, they have implemented a dropdown color mode toggle that can work as a starting point for anyone who wants something similar. But there’s no actual switcher component included in Bootstrap. What if we want to build our own custom color mode switcher while respecting Bootstrap’s built-in dark mode styles? This is absolutely possible. Recently, we built a theme switcher, so let’s…

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his expertise in the search marketing industry. He only provides consulting services to expert SEOs and also performs search marketing expert witness services. Barry graduated from the City University of New York and lives with his family in the NYC region. You can follow Barry on…

The rise of social media has given couples a platform to share everything about their lives, from major milestones to daily moments.  But what about the hard times? Should couples share their struggles together on social media? While transparency can foster connection and support, it can also open the door to unintended consequences.  Let’s explore the benefits and drawbacks of sharing relationship struggles online and consider how healthcare coverage can support couples facing challenges.  This blog breaks down what you need to know. The Impact of Social Media on Relationship Dynamics Social media has become an integral part of…

Top Black Owned and Founded Beauty Brands in Influencer MarketingThe beauty industry is historically a very competitive space that can be hard to break into. However, influencer marketing has provided one avenue for brands with more diverse owners and founders to break into the market. According to a recent influencer marketing statistic report, 53% of US consumers are more likely to purchase a product from a brand if an influencer they know and trust posts about it. So which diversely owned and founded brands are winning at reaching consumers via influencer marketing?Below is a list of some of the Black Owned and…

ChatGPT referrals to publishers increased with the introduction of web search, but remain a minor share of overall traffic. ChatGPT referrals to publishers are growing eightfold but remain under 0.1% of total traffic. The New York Post, The Guardian, and Forbes saw the most ChatGPT-driven visits. Traditional search engines still drive majority of publisher traffic. Source link

The most reliable way to meet user needs is through extensive usability research. However, scaling can be a challenge, especially if a researcher needs to personally e-meet every participant. When left to their own devices, participants also tend to provide incomplete answers. Could parts of this interaction be automated to help researchers gather more data than their schedules allow? Could AI assist UX researchers by dynamically asking follow-up questions based on participant responses? Eduard Kuric discusses the significance of context in the creation of relevant follow-up questions for unmoderated usability testing, how an AI tasked with interactive follow-up should be…

A panel of three PPC marketing experts – Greg Finn (Cypress North), Kerri Amodio (Refine Labs), and Menachem Ani (JXT Group) – tackled a fundamental question at SMX Next: Is AI making marketers better? The panel discussed artificial intelligence’s evolving role in marketing, offering insights into its promises and pitfalls. The discussion was nuanced. While AI excels at increasing output quantity, there are serious concerns about quality. The new PPC mindset Finn notably argued that AI is potentially making marketing worse when used as a complete solution rather than a strategic tool: “Is it being able to produce more items and…