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Why SVG? SVGs are perfect for this exercise, because they’re scalable, and we can easily manipulate all kinds of SVG properties to make them look and behave exactly how we like. An SVG (scalable vector graphic) is an image format used for creating graphics such as logos, illustrations, and animations.  Unlike raster (pixel-based) images, SVGs are resolution-independent, meaning they can be resized without losing quality. To create a simple SVG, we start by defining the canvas between tags, and then specifying the width and height. Inside the SVG we can define various shapes, such as rectangles, circles, lines, eclipses, polygons,…

Apple’s internal playbook for rating digital assistant responses has leaked — and it offers a rare inside look at how the company decides what makes an AI answer “good” or “harmful.” The leaked 170-page document, obtained and reviewed exclusively by Search Engine Land, is titled Preference Ranking V3.3 Vendor, marked Apple Confidential – Internal Use Only, and dated Jan. 27. It lays out the system used by human reviewers to score digital assistant replies. Responses are judged on categories such as truthfulness, harmfulness, conciseness, and overall user satisfaction. The process isn’t just about checking facts. It’s designed to ensure AI-generated…

Having helped a number of ecommerce businesses as a Fractional CMO, I know firsthand how important it is to speak the language of Excel.  What do I mean? When you are responsible for an ecommerce marketing budget, you need to be able to explain to your client—or boss—in clear numbers what your ROI looks like and if things are improving or not. Of course, ecommerce analytics is about more than just that. In today’s digital-first world, leveraging ecommerce analytics is crucial for understanding customer behavior, optimizing sales funnels, and ultimately scaling your ecommerce business. Whether you’re running a small ecommerce…

AI is already a pretty formidable new growth channel, driving brand interest through mentions and even direct product/service recommendations.But its value goes beyond just awareness—AI citations can also drive engaged traffic to your site.Like any new referral channel, AI traffic is still finding its footing. Our research shows LLMs account for about 0.1% of traffic, though this figure is likely vastly underestimated due to AI platforms withholding referral source data.As the technology evolves and user behavior adapts, AI traffic patterns will inevitably shift even further.Monitoring will help you stay on top of changes and make the most of any growth.Here’s how…

When passion for accessibility meets business indifference, what bridges the gap? Gloria Diaz Alonso shares how she turned frustration into strategy — by learning to speak the language of business.When I started working on promoting accessibility, I was fully convinced of its value and was determined to bring it to the business stakeholders. I thought that the moment I started pushing for it inside the company, my key stakeholders would be convinced, committed, and enlightened, and everyone would start working to make it possible.I prepared a lovely presentation about the benefits of accessibility. I made sure my presentation reflected that…

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his expertise in the search marketing industry. He only provides consulting services to expert SEOs and also performs search marketing expert witness services. Barry graduated from the City University of New York and lives with his family in the NYC region. You can follow Barry on…

A successful YouTube channel requires constant reinvestment, from upgrading equipment to outsourcing editing and marketing. However, YouTube’s standard payout cycle can delay access to earnings, making it harder for creators to scale their businesses effectively. Faster payouts offer the financial flexibility needed to support continuous growth and content improvement. With MilX’s Active Funds service, creators can get up to 6 months of their YouTube earnings in advance — all with the lowest fees on the market. How delayed payments affect creators Limited ability to invest in content production Waiting weeks for YouTube payments can slow down a creator’s ability…

With the advancement of technology over the past few decades, brand marketing strategy has continued to evolve. With the ability to reach specific audiences with niche interests and the rise of premium, ad-less subscription options, we have seen brands work to connect more with their target demographic in ways that were impossible in the past. Now, the best brand marketing leans into humor and relatability to its consumers without needing to appeal to everyone. Social media has been the best place for brands to connect with people, and these are the top ten brands with the best marketing strategies.   …

Can You Use AI Chatbots for Keyword Research?Yes, you can use AI chatbots for keyword research. But it’s important to understand the technology’s strengths and weaknesses before getting started.Generally, AI chatbots are good at identifying common terms found in written content because they learn from large datasets. Chatbots are also good at understanding keyword meanings and relationships, thanks to their natural language processing and machine learning algorithms.That means you can ask a free chatbot like ChatGPT to provide keyword ideas based on a particular topic and get good results.You can also ask AI chatbots to analyze search intent, group keywords into…

A great way to make your Keynote slideshow more attractive is to use animation effects. With just a few entrance animations or transition effects, you can instantly make your presentation look more professional. However, it takes a lot of configuring and testing to figure out the right animations for each and every slide in your presentation. If you’re in a rush to finish up a presentation, there won’t be any time to play around with animation effects and transitions. We found a solution to this problem in animated Keynote templates. We handpicked some professional and creative Keynote templates for this…