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To get your web pages ranked on search engine result pages (SERPs), they first need to be crawled and indexed by search engines like Google. However, Google has limited resources and can’t index every page on the internet. This is where the concept of crawl budget comes in. Crawl budget is the amount of time and resources that Google allocates to crawling and indexing your website. Unfortunately, this crawl budget doesn’t have to match the size of your website. And if you have a large website, this can cause important content to be missed by Google. The good news is…
‘Tis the season to be jolly so let it snow, let it snow, let it snow! 1. Markup with holiday HTML For our markup, we’ll have two primary containers: a main element containing the content of our page and a snow-container element that will display the snow. 1 2 Happy Holidays! 3 4 id=”snow-container”> 5 2. Animated snow styling with CSS In this demo, our main content has a gradient background colour to give it a night sky effect. We achieve this using the CSS linear-gradient function. For simplicity, let’s say we’re building this animated snow in CodePen,…
By Pam Neely July 12, 2024 The creator economy is a growing sector where individuals use digital platforms to create and share content, build communities, and, ultimately, make money. In 2024, the creator economy is valued at a whopping $250 BILLION and is expected to nearly double by 2027. This booming sector offers unprecedented opportunities for creators who know how to navigate this dynamic and evolving market. But how do you know you’re doing it right? Things change fast, and staying informed of the industry’s latest best practices can be a full-time job. To help you navigate your way to…
Have you ever struggled, like I have, to build your own website on WordPress? Of course you have: There is a whole industry dedicated to web development to help businesses like ours. For those looking to develop more of your website in-house, there is good news: The rise of AI-powered website builders means that it has never been easier to build your own professional website. These tools leverage artificial intelligence to streamline the design and building process, enabling even those without coding or design experience to create stunning websites quickly. In this guide, we’ll explore the 13 best AI website…
So you’ve been trying out creator marketing here and there. The verdict is in: You like it and you want more. You’ve had a taste of how creator marketing can raise brand awareness and boost revenue. So if you work with a lot more creators, that’s a lot more revenue, right? Not necessarily. For some businesses, more creators = more problems. Scaling your creator program to bring on a much larger number of creators makes everything complicated. Juggling too many creator campaigns can cause confusion, mistakes, delays, and money down the drain. Let’s look at seven challenges you may run…
It doesn’t matter whether you’re just starting out in SEO, or you’re decades-deep—these battle-tested content marketing templates will give you a headstart on your next project.I’ve been in marketing for coming up to ten years now (*internal scream at the passing of time*) and, while I like to think I have a bit of savvy when it comes to content marketing, I still sometimes find myself hunting for the kinds of content templates I used in back in 2015, when I was all but an SEO baby.Whatever level you’re at—a bit of ‘best practice’ never goes amiss!Below, you’ll find our gold standard…
Design leaders are expected to deliver the impossible. Instead of trying, we need to redefine our role from implementor to enabler.Many design leaders find themselves in an impossible situation. On one side, senior management have read articles trumpeting the incredible ROI of user experience design. McKinsey tells us that design-led companies achieve 56% higher returns to shareholders. Forrester reports that every dollar invested in UX brings 100 dollars in return.Yet the reality I encounter when talking to design leaders is very different. Most are desperately under-resourced, with tiny teams expected to support hundreds of projects across their organizations. The result?…
The Power of Integrated Digital Strategies Backspace Marketing, a leader in digital marketing innovation, has mastered the art of blending social media advertising with search engine optimization (SEO). This unique approach enables businesses to maximize online visibility, foster deeper audience engagement, and achieve sustainable growth. By aligning these two critical channels, Backspace Marketing sets the stage for campaigns that resonate with both search algorithms and human audiences. The strategic integration of social media and SEO offers businesses a chance to stand out in a competitive digital landscape. Combining the immediacy of social platforms with the enduring benefits of SEO…
Did you know that, according to a recent survey, 79% of people stated that user-generated content (UGC) influenced their purchase decisions in a significant way? This is proof that brands can’t get away with using cookie-cutter templates and copying their competitors’s strategies and selling points. Hence, in this article, we will explore different types of UGC, strategies to encourage and manage it, and the benefits of incorporating UGC into your broader content marketing efforts. Types of User-Generated Content UGC comes in various types and formats, each offering unique opportunities for you to engage with your audience and build authenticity. Here…
Want to learn about the state of sales in 2025? What’s the median sales win rate or average deal size? What are the most common challenges among SDRs? What’s the usage rate of AI tools among sales professionals? Keep reading as we’ve gathered answers to these questions with a curated list of 27 up-to-date sales statistics to know in 2025.Click for a specific section:Sales Benchmarks One survey found that the average sales win rate is 21% (HubSpot) Less than 4 in 10 sales professionals claim their average sales win rate is at 51% or above (HubSpot) The median pipeline generated per…