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The influencer marketing landscape is evolving rapidly, and staying ahead requires understanding the key trends shaping the industry. We sat down with influencer marketing leaders, Neahle Jones, VP of US Consumer Engagement & Content at L’Oréal, Lana Gregg, Director of Social Media and Influencer at NYX Cosmetics, and Nikky Martinez, Associate Influencer Manager at Neutrogena, to highlight what influencer marketing strategies brands should be prioritizing for success.Watch the full event to hear all of Neahle, Lana and Nikky’s top influencer marketing strategies here. Influencer Marketing Strategy Tip #1: Don’t Sit On YouTubeRecent data from Traackr’s US Influencer Marketing IMPACT report, which surveyed…

It’s time for our monthly roundup! We’ve got a collection of the best new web development tools, resources, and frameworks for our fellow web developers. This month, we’ve got quite a handful of AI-powered tools, everything from open-source AI platforms to chat UIs and AI-powered browsers. So, without further ado, let’s get started! Fresh Resources for Web Designers and Developers (February 2024) Fresh Resources for Web Designers and Developers (February 2024) It’s time for our monthly roundup! We’ve gathered a bunch of useful resources for our fellow web developers,… Read more Lynx.js Lynx.js is an open-source app development framework created…

Metaphor time! When is a fully stocked fridge a bad thing? If you’re not checking expiration dates, the answer is always. We’ve all forgotten a takeout container or had a potato go a little wild occasionally, but ultimately, waste is waste, toxins are toxins, and bleach is essential.  Your TikTok is the same.  Sure, it’s not a perfect analogy; no one’s expecting you to go back through all your content, deleting everything that shows your babyface and regrettable lighting choices. You have to give the latecomers something to stalk through. But, maintaining freshness with your incoming content is a high…

The Chief Marketing Officer (CMO) role has never been more critical for business success than it is today. It’s a position that demands strategic vision, analytical precision, and cross-functional leadership. As organizations navigate increasingly complex markets, 80% of CEOs now view CMOs as critical to driving long-term growth. Yet despite this acknowledged importance, many organizations still struggle to fully leverage the potential of their marketing leadership. The modern CMO wears many hats. They serve as brand steward, revenue driver, customer champion, data interpreter, and digital innovator. As a recognized marketing authority who has worked with dozens of executives across various…

Are you tired of your social media efforts not achieving the results you hoped for? It might be time to scale up your social media optimization efforts. Your content might be good, but you could do various enhancements to make it stand out. For instance, your content needs proper metadata for X, Facebook, and the like to appear properly on each platform. Yoast SEO can help you do this quickly. Sharing your freshly written (or optimized) content on social media is important. It helps you stay in touch with your audience and update them on news about your business and…

There’s nothing like the feeling of launching a new website. It’s the excitement of a happy client and a great addition to your portfolio. You can even admire all the cool things you did with WordPress. But as that chapter ends, another one begins. We’re talking about website management. It’s all about keeping your client’s site in tip-top shape throughout its lifecycle. But there’s more to the process than hitting the “update” button every so often. Modern websites are more complex than ever. Thus, there are also ongoing tasks for performance, accessibility, and security. The services and technologies surrounding websites…

Navigating the complexities of hardware procurement and licensing can be overwhelming for businesses of any size. Whether you’re a small startup or a large enterprise, ensuring compliance is critical—not just to avoid hefty fines or penalties, but to maintain efficiency and build trust with stakeholders. One area often overlooked in software compliance conversations is hardware procurement. Effective licensing requires aligning software usage rights with the hardware it’s running on. Let’s break down the essentials of software compliance and highlight ways to avoid common pitfalls in licensing. The Overlap Between Hardware Procurement and Licensing When purchasing new hardware, licensing considerations…

Makeup creators are a match made in heaven for influencer marketers. Whether it’s through tutorials, “get ready with me” videos, or product reviews, these creators rack up as much online engagement (and style points) as any other influencer on social media.  Partnering with your very own beauty guru could be just what your brand needs to reach an engaged audience eager to try new products and take recommendations from their favorite creators.  But first, let’s start with the basics.  What is a makeup influencer? A makeup influencer is an online creator who publishes beauty content related to makeup and makeup…

Google’s Martin Splitt recently shared insights on how JavaScript mistakes can hurt a website’s search performance. His talk comes as Google Search Advocate John Mueller also urges SEO pros to learn more about modern client-side technologies. Mistake 1: Rendered HTML vs. Source HTML During the SEO for Paws Conference, a live-streamed fundraiser by Anton Shulke, Splitt drew attention to a trend he’s noticing. Many SEO professionals still focus on the website’s original source code even though Google uses the rendered HTML for indexing. Rendered HTML is what you see after JavaScript has finished running. Splitt explains: “A lot of people…

The beginning of the new month is the perfect opportunity to give your desktop a makeover. If you’re looking for some beautiful and unique wallpapers to cater for a bit of inspiration this April, well, this post has got you covered.Starting the new month with a little inspiration boost — that’s the idea behind our monthly wallpapers series which has been going on for more than fourteen years already. Each month, the wallpapers are created by the community for the community, and everyone who has an idea for a design is welcome to join in — experienced designers just like…