Author: admin

In a world where oversharing feels like the default, there’s a quiet but profound shift underway. The loud, crowded spaces of Facebook, X, and Instagram are starting to feel too exposed for many users.  What’s emerging instead? A silent revolution is driven by private content-sharing platforms designed for smaller, more intimate connections. It’s mostly related to video sharing but has become so much more.  Unlike public networks, these platforms cater to people who value authenticity, privacy, and deeper relationships over the fleeting dopamine rush of likes and retweets. Let’s take a look at the growth of these platforms and how…

I always ask the same hypothetical question to friends and coworkers: If you were 20 years younger with the hindsight you have, what career path would you take differently? It’s fairly easy to look back. But what’s (much) harder is to look forward in time and identify areas that will increase in value in the next few years. Here are five marketing skills I believe will only increase in value in the next few years to expand your expertise and your career path options. 1. Creative generation Everybody seems to think creativity is dying, especially since the rise of AI…

Dark mode has taken over digital design, from smartphone interfaces to desktop applications, offering a sleek and modern aesthetic. Now, it’s making its way into presentations, with more designers opting for dark backgrounds and light text instead of the traditional white slides. But is this just a trend, or is there a practical advantage to using dark mode in presentations? In this post, we explore the rise of dark mode presentations, their impact on readability and engagement, and when they work best—or when they might not be the ideal choice. Why Dark Mode Presentations Are Gaining Popularity The increasing use…

Google concluded a 14-year legal battle over advertising billing practices, agreeing to a substantial settlement without admitting any wrongdoing. The resolution marks a significant moment in the company’s complex history of digital advertising regulations. The big picture. The lawsuit centered on allegations that Google manipulated its AdWords platform between 2004 and 2012, specifically targeting two key issues: artificially reducing advertiser discounts through Smart Pricing and distributing ads beyond advertisers’ designated geographic location. Context. Advertisers accused Google of violating California’s unfair competition law, claiming the tech giant misled participants in its advertising program. The legal process was extraordinarily complex, involving the…

I have been blogging since 2008 and started getting serious about my own YouTube channel more recently in 2022, so I often get asked this question of blogging vs vlogging. Both mediums have unique advantages and cater to different audiences, but both may not necessarily be right for your brand or even your niche. Let me go through the key differences between vlogging and blogging, weighing the pros and cons of each, and identifying the unique advantages of each online presence format to help you make an informed decision.  To fully understand the most important differences between blog posts and…

The alcoholic beverage industry is buzzing — and no, it’s not just because of that cocktail you’ve been enjoying. With the global market set to hit a whopping $1,684 billion by 2025, brands are shaking things up with some seriously savvy influencer marketing strategies.Forget simple product placements; the future of marketing lies in blending products seamlessly into the influencer’s life. This trend is all about lifestyle integration, creating content that feels authentic and relatable.But that’s not all. Brands are getting bolder with diverse collaborations (yes, that means working with influencers who are changing the world for the better) and embracing…

Google’s March 2025 core update finished yesterday, I have a standalone video on that, so check it out. The core update caused more volatility at the tail end of the rollout. Google said there is no specific date for when a specific site may surface better in Google Search, but they will continue to make changes in 2025. Google updates its spam help document, which may convey something. Google AI Mode has expanded to more users, it was a buggy expansion. Google AI Overviews now work in several EU countries. Google is promoting AI Mode with banner ads in its…

The number of options, directions, and aesthetic approaches you can take from simply adding a texture to your work is mind-boggling. Of course, not every design, photo, or video benefits from even the most subtle of textures, but you might be surprised at how a high-resolution texture can bring a design to life. Knowing when to use a texture and which texture to use comes down to the flow of the design and the priority of information on the page. It is a good idea to keep certain textures in mind while working on a project, but don’t finalize them…

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his expertise in the search marketing industry. He only provides consulting services to expert SEOs and also performs search marketing expert witness services. Barry graduated from the City University of New York and lives with his family in the NYC region. You can follow Barry on…

Social media has long influenced fashion, beauty, and even food trends, but in 2025, its reach extends further into the world of interior design. Renters are no longer flipping through magazines or browsing showrooms for inspiration. Instead, they are turning to TikTok and Pinterest to curate the look and feel of their homes. A new study, the Rently 2025 Apartment Design & Decor Trends Report, shows that 30% of renters use TikTok for design inspiration, while 31% curate their spaces using Pinterest. These platforms have transformed the way renters think about decorating, providing them with a steady stream of…