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Many brands would like to do more influencer marketing but get tripped up at one of the earliest stages of an influencer campaign: Finding influencers. This is where fear creeps in. How do you know which influencers are best? What if you choose the wrong influencers and your campaign fails? These fears are understandable. There’s a huge number of influencers out there and it’s important to know the differences between them. Below, we’ll break down influencer types by audience size, platform, type of partnership, and archetype so you can figure out which types are best for your brand. Influencer types…
Every business needs an online presence. Building a business website could be one of your most important decisions. But after that decision comes another question: Which platform should you choose to build your business site on? This depends on what kind of website you need, your resources, and your expertise. Define your website’s purpose Before proceeding, begin by describing your website’s goal. What does your website need to do? Do you need an online store, a simple way to present your company, a blog, or a portfolio? Your main goal should influence the rest of your choices and help you…
The goal of content design is to reduce confusion and improve clarity. Yet often it’s difficult to pinpoint a problem as user feedback tends to be not specific enough. But: we can use a few simple techniques to assess how users understand and perceive content. Let’s take a look. Part of Smart Interface Design Patterns by yours truly.Content testing is a simple way to test the clarity and understanding of the content on a page — be it a paragraph of text, a user flow, a dashboard, or anything in between. Our goal is to understand how well users actually…
By Jesse Kennedy February 7, 2025 What if your weekly newsletter just… wrote itself? Meet the Newsletter Assistant. Every week, it proactively crafts the perfect newsletter in your voice, using your content, your style. No prompts needed. Just add your website, and watch as it learns exactly how you write, down to your favorite sign-off. Need changes? Simply talk to it like you would a team member. ‘Make it shorter.’ ‘Add more about this.’ ‘Include a link for this.’ Done. The best part? While you’re running your business, it’s already working on next week’s newsletter. A quick review, any tweaks…
If you’re serious about growing your B2B business in 2025, it’s time to stop treating your blog like an afterthought. 76% of B2B companies report that blogging helps them generate leads. Not just any leads, but the kind that actually turn into clients. If you’re not leveraging this yet, you’re leaving opportunities on the table. So, whether you’ve been putting off starting a blog or your current one isn’t delivering the results you want, this article will help you turn things around. Here, we’ll break down exactly how to build a B2B blog strategy that works. You’ll learn how to…
In an increasingly data-driven advertising world, getting your ads in front of the right people can make all the difference. One powerful way to achieve that is through audience layering in Google Ads. By stacking multiple audience signals like remarketing lists, in-market segments, and more, you can deliver highly relevant ads and zero in on high-intent users. Audience layering can be complicated. Let’s dive into what audience layering is, the key components, and an example demonstrating how you can start using it effectively in your campaigns. What Is Audience Layering? Layering audiences in Google Ads means combining different audience targeting…
Mobile apps are no longer static experiences. As artificial intelligence continues to advance, apps are becoming smarter and more intuitive. Adaptive UI, powered by AI, is revolutionizing how mobile apps interact with users by dynamically adjusting interfaces based on behavior, preferences, and context. Imagine opening your favorite shopping app and seeing personalized recommendations, rearranged menus based on your past behavior, and features that anticipate your needs before you even search for them. This is the power of an adaptive UI, and it’s reshaping how we engage with digital experiences. According to a study, adaptive user interfaces also boost user engagement…
SEO consulting is a professional service that helps businesses improve their online visibility and organic search rankings through expert analysis, strategy development, and optimization recommendations. According to recent SEO statistics, the top three organic search results receive over two-thirds (68.7%) of all clicks – making professional SEO guidance more crucial than ever. Understanding SEO Consulting SEO consulting involves providing expert guidance and strategies to enhance a website’s visibility in search engine results. Here’s what SEO consulting typically includes: Website Analysis: Comprehensive evaluation of current SEO performance Strategy Development: Custom roadmap based on business goals Technical Optimization: Improving website structure and…
She took a bite, and in that moment, a $35 bagel became the most talked-about dish in New York. One post, one perfectly framed shot, and suddenly, Caviar Kaspia—a Parisian luxury dining spot tucked inside The Mark Hotel—had lines stretching around the block. It wasn’t a Michelin star, a New York Times review, or a celebrity endorsement that set the city buzzing. It was an influencer.Rachel Brotman, known as “The Carboholic,” turned a simple breakfast item into an exclusive social currency overnight. Her curated feed, packed with mouthwatering snapshots of NYC’s hidden culinary gems, had built a cult-like following. When…
With marketing spending down and Google reporting higher earnings, we know that SEO is a tough sell. Below are seven proven methods to increase clients’ payments for SEO (and the value they receive). First, a word on value Before I provide solid ways to increase revenue, we need to discuss value and price. Humans are hard-wired to fear and avoid loss. Loss aversion is heavily linked with SEO because it’s the “pay now, might gain later” of the marketing world. So, as an offer, SEO is automatically less appealing than 99.9% of other marketing activities. Knowing this, SEOs need to…