Author: admin
Photoshop Plugins are one of the hidden features of the photo editor that many designers fail to notice. We created this list of the best free Photoshop plugins to show you how plugins can help improve your workflow. When it comes to graphic design, the way you organize your Photoshop app interface and plan the workflow plays a key role in efficiency and productivity. That’s why every designer should experiment with Photoshop plugins as they can permanently improve your workflow. With a single plugin, you can create gradients instantly. Or sharpen an image with just a few clicks. Or even…
Optimizing social media profiles has become a strategic advantage for businesses seeking improved search visibility and digital reach. Backspace Marketing, a leading digital marketing agency specializing in search engine optimization (SEO), emphasizes that while social media may not directly impact search rankings, well-optimized profiles offer indirect benefits that elevate a brand’s presence online. These include enhanced discoverability, consistent branding, and increased website traffic, all of which contribute to a stronger SEO foundation. The Value of Keyword-Optimized Social Media Profiles A fundamental step in enhancing social media profiles is aligning them with strategic keywords relevant to broader SEO campaigns. Backspace…
The Winter Olympics of 2010 were the first “social media games.” It was the first time we saw athletes with their own online platforms enter the arena. Since 2010, the International Olympic Committee (IOC) has placed strict guidelines on the social media usage of athletes, coaches, technical staff, and other Olympic committee representatives. As recently as the 2020 Summer Olympics in Tokyo, athletes were barred from sharing content on training, competition, or ceremonial grounds or posting about personal sponsors during the games. While some restrictions remain for the privacy of participants, the game is changing. In December 2023, the IOC…
Last updated on May 1st, 2024 at 07:22 pm Being in the SEO industry, you might know that backlinks they are the backbone of SEO. They act as votes of confidence, telling search engines your website is trustworthy and deserves a higher ranking. But, analyzing your backlink profile can feel like solving a complicated puzzle, especially if your budget doesn’t allow for fancy SEO tools. Fear not, you SEO warriors! I’m here to tell you the secret weapons that will help you in your SEO strategy: 10 FREE Backlink Checker Tools that will help you understand your backlink landscape and…
Favicons are often overlooked, yet they play a crucial role in brand-building and website creation. These small icons represent your site and provide valuable insights about your brand to web users. They also extend your brand’s visual identity and enhance the user experience. Despite these benefits, you might still question the value of favicons. They occupy minimal screen space, so why should they be significant? Trust us when we say that the impact of a well-designed favicon goes far beyond its 16×16 dimensions. In this article, we’ll explore what a favicon is, why it is important, and offer helpful tips…
WSET anchor Mark Spain has died, just three weeks after being diagnosed with pancreatic cancer. He was 64.“Hello sunshines! It is with a heavy heart that I share the passing of my loving husband Mark. Our family along with the city of Lynchburg lost a man of hope, someone who loves his city and stood for equality, treating others with respect and kindness,” his wife wrote on social media. “He was a husband, father, brother, friend and a positive light in the community. My first true love. He brought so much joy, compassion, love and strength into our lives, and…
When you think of employee influencers, you might think of workers who share selfies at their desks. But they’re more than that. Think of them as brand ambassadors who contribute to your organization’s success and are trusted voices for your company. Because they connect so well with audiences, employee influencers can fit perfectly into your marketing strategy and guide leads through every step of the sales funnel. What is an employee influencer? An employee influencer is someone who has a unique ability to shape how others see the brand, products, and services. They stand out because they often have more…
No other factor determines the success of your SEO strategy quite like keyword research. Do it wrong, and you’ll wind up targeting the same industry keywords that everyone else does. Why is this bad? It is because you’ll deal with steep competition from sites with impossibly high domain authority scores (we’re talking the 80 – 100 range). As a result, it’ll become extremely difficult to crack the top 3 in the search rankings, which isn’t what you want. Do your keyword research right, however, and you’ll uncover keywords that others aren’t privy to yet, enabling you to carve out a…
Clear and concise presentations are an essential part of the business world. They leave an impression on stakeholders. That’s a great reason to go the extra mile when putting them together. So, how do you make your presentations memorable? Adding video to the mix is one way to get a viewer’s attention. It keeps people engaged while helping to explain concepts and ideas. Besides, a video is endlessly more interesting than an old static PowerPoint file. Sure, there could be a learning curve if starting from scratch. But you don’t have to be a video pro to create a compelling…
The fourth, and I suspect, last core update of the 2024 year, the December 2024 core update, is now done rolling out and complete. It started on December 12, 2024 and completed about 6 days later on December 18, 2024. This update was a typical core update where Google updates its core ranking system to make search results more relevant and helpful. It was atypical in that it started only about a week after the November 2024 core update was completed. What Google said. Google said about this core update: “The Dec. 2024 core update is rolling out, and we expect…