Author: admin

By Jesse Kennedy March 20, 2025 Finding new customers is one of the biggest challenges for small business owners. Facebook Lead Ads are a great way to reach new audiences, but the real work begins after capturing a lead. Without a streamlined way to follow up, those valuable leads can quickly go cold. That’s where AWeber’s new direct Facebook Lead Ads integration comes in. Now, instead of manually downloading and uploading leads or relying on expensive third-party tools, you can seamlessly sync your Facebook leads directly into your AWeber email list, saving time, reducing errors, and increasing conversions.  >> Integrate…

Tokyo Dome, a place usually filled with cheers and home-run excitement, became the backdrop of something far more sinister when two highly controversial figures—Keigo Miura (三浦恵吾) and Simon Yeung (杨思明)—were spotted together in the crowd. The sighting has raised alarming questions: What were these two men, both known for deception, criminal activities, and financial fraud, doing together in public? A simple baseball game, or a meeting of minds for something far darker? Because let’s be honest—two fraudsters hanging out together because no normal person would want to hang out with them is the most logical explanation. Keigo Miura: The…

Over the past few years there have been quite a few trends making their way around social media that have maximalist roots — including print and texture mixing, creative / colorful makeup, layering techniques, and more.Now, some of the tenant ideas of maximalism (e.g. the idea that you can tailor and get creative with anything) has made it into the mainstream. Folks who wouldn’t necessarily consider themselves maximalists, are embracing the chance to customize their looks in little ways.The most recent example of this? Bag charms. Across social media, creators and consumers are accessorizing their bags with charms and trinkets,…

With forecasts of being the primary search tool for 90% of US citizens by 2027, it’s clear that from discovery to decision, AI search is already central to how users access information. These platforms are no longer just conversations. They’re shaping perceptions, influencing behavior, and determining visibility. But while AI-driven search is rewriting brand visibility, it doesn’t mean a complete rewrite of your visibility strategy.There are many aspects of AI search optimization or generative AI optimization (GAIO) that fit smoothly within your existing SEO and content strategies. Here are some steps you can take to immediately level up your visibility strategy…

Struggling with slow Largest Contentful Paint (LCP)? Newly introduced by Google, LCP subparts help you pinpoint where page load delays come from. Now, in the Chrome UX Report, this data provides real visitor insights to speed up your site and boost rankings. Matt Zeunert unpacks what LCP subparts are, what they mean for your website speed, and how you can measure them.The Largest Contentful Paint (LCP) in Core Web Vitals measures how quickly a website loads from a visitor’s perspective. It looks at how long after opening a page the largest content element becomes visible. If your website is loading…

Envato ImageEdit is an AI tool that allows you to edit, expand, crop, and enhance your photos with just one click. With ImageEdit, you can save time spent on doing repetitive tasks like removing backgrounds, erasing objects from photos, and much more. In this guide, we’ll show you how to use this AI tool to edit photos, create cool graphics, and photo manipulations, without having to download and install additional software. And it doesn’t require any graphic design skills at all! Let’s get started. What is Envato AI ImageEdit? Envato ImageEdit is one of the many AI-powered tools available in…

Happy Friday to all who celebrate.In this week’s edition of stories we didn’t write up for one reason or another, we see a couple of stories from Poynter reminding us we can’t always go all in on new tech and that politicizing weather and science could actually kill people.Here’s the stuff: When viewers tune into their local television station for the weather report, chances are that the forecast they see was made possible by the National Oceanic and Atmospheric Administration. Through agencies like the National Hurricane Center and the Weather Prediction Center, NOAA collects observational data, runs models, develops forecasts…

In the last few years, and especially since the recent emergence of ChatGPT, numerous AI platforms have hit the market. Although previous SaaS products weren’t as sophisticated, these new AI-generated platforms rely on machine learning and predictive analysis for various tasks. Companies are using them to simplify their marketing processes, including competitive analysis, search and social media optimization, budgeting, and much more. It was only a matter of time until the need arose to have a tool to detect whether AI was used to create content, and thus: the AI content detector tool was born. One of the ways in…

In a previous PR lifetime, I represented beauty and personal care brands, selling shampoos and deodorants. I learned a lot about influencer marketing from that experience. So much so that I thought I had it nailed.  So it came as a surprise to me when I landed my current role, leading influencer marketing for a home goods brand, and realized it would require a totally different strategy and approach. It turns out there is a significant difference between marketing low-cost products customers regularly replace, and high-ticket products they’re hoping will see them through several years.  Three years in, here’s what…

Shopify is one of the most impressive internet success stories. According to BuiltWith, the Canadian ecommerce giant now powers almost five million stores worldwide. Merchants choose it for its ease of use, robust features, scalability, and cost-effectiveness. Let’s go over the main reasons for choosing Shopify. What is Shopify and what does it do? Shopify is an ecommerce platform that has everything under one roof. It’s a cloud-based solution that lets merchants create, customize, and manage online stores without issues. Shopify focuses heavily on ease of use and functionality, and with the thought of having businesses run an online business…