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Tracking and reporting your SEO performance is essential for measuring success and making data-driven decisions. Whether you’re a business owner, marketer, or SEO professional, having the right tools can simplify your reporting process and give you actionable insights into your website’s performance. In this post, I’ll cover the 10 best SEO report tools that provide comprehensive analytics and data, plus offer 5 free SEO report templates so you can DIY your reports and showcase your results professionally. What is an SEO report? An SEO report is a summary of how your organic search optimization efforts are performing. Typically used by…

Did you know that 82% of companies leverage content to generate traction? Content is king. It helps you attract a relevant audience and generate quality leads for your business organically. Content helps you generate awareness about your brand and educate your target audience. It enables you to promote your solutions and convey your message to the masses. To make it happen, it’s important to create high-quality content consistently and timely. Hence, your content management workflow plays a huge role in helping you engage the intended audience. A well-thought-out content management workflow outlines your needs, helps you set clear goals, allows…

This is the fourth post in our series where we test the on-page SEO of the world’s most popular CMS systems. So far we’ve focused on hosted CMS systems (namely Wix, Squarespace, and GoDaddy). In this article, we’re turning our attention to WordPress. Read on to discover: how well set up for on-page SEO WordPress is out of the box in 2024, how you can configure your WordPress site to rank higher in Google Let’s get started with a summary. In Summary: Is WordPress good for SEO? WordPress is the world’s most popular CMS system. It powers everything from small…

What is a URL Shortener? A URL shortener is a tool that converts Long URLs into shorter, more manageable links. Once the URL has been shortened, it redirects users to the original URL.  Short URLs are easier to share on social media, emails, or any other digital platform. Additionally, many URL shorteners offer advanced features such as tracking and analytics that can be useful in providing insights into user engagement. In this tutorial, we will cover how to create your very own URL shortener tool using JavaScript! By the end of this tutorial, we will have something like this: Let’s…

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his expertise in the search marketing industry. He only provides consulting services to expert SEOs and also performs search marketing expert witness services. Barry graduated from the City University of New York and lives with his family in the NYC region. You can follow Barry on…

For startups operating on tight budgets, every marketing decision matters. Social media advertising has evolved into a powerful channel for driving growth, offering unparalleled targeting capabilities, immediate feedback, and flexible budgeting. Yet, quantifying its return on investment (ROI) can feel like an uphill battle. Understanding the metrics that define success, combined with leveraging the right platforms and avoiding common pitfalls, can help startups maximize every dollar spent. Why Startups Need Social Media Advertising Young companies often grapple with limited brand recognition and smaller customer bases. Social media advertising levels the playing field, enabling startups to compete against well-established brands…

Digital marketing’s effectiveness stems from its ability to precisely measure its impact through detailed analytics and metrics. Unlike traditional marketing methods, which often rely on estimations and broad assumptions, digital marketing offers concrete data on every aspect of a campaign. This precise measurement capability allows marketers to track user interactions, engagement levels, conversion rates, and overall ROI with remarkable accuracy. By leveraging these metrics—called Key Performance Indicators (KPIs)—businesses can assess the effectiveness of their strategies in real-time, make informed decisions, and continuously optimize their campaigns for better results. This data-driven approach not only enhances the efficiency of marketing efforts but also ensures…

We recently concluded Ahrefs Evolve: a sold-out, 2-day, 500-person conference at Pan Pacific Orchard in Singapore.The Ahrefs team at EvolveIt wasn’t just a conference; it was an entire week of events. From Monday to Wednesday, we ran two paid workshops per day and then the conference on Thursday and Friday.Victor Karpenko’s workshop during Evolve weekBefore that, we ran online webinars, networking meetups, panel discussions, and even a smaller-scale conference. Suffice to say, we’ve had plenty of experience doing event marketing.A content marketing panel we ranBut even though I’m writing this, I’m not the person behind it all. There is a brain…

There are many ways to elevate a design project from good to incredible. For web and product designers, it’s not just about adding more animations and flair. What it truly comes down to is a reframing of your thought processes starting before the project even kicks off. Olivia De Alba presents three approaches that designers can implement and which will change the way they make their projects more successful.What makes an incredible project? Is it the client? The type of project? An exorbitant budget? While those things help to create the environment in which a great project can thrive, what…

Gen Z is widely regarded as the first digitally native generation, having grown up immersed in the world of the internet, social media, and smartphones. This tech-savvy upbringing has made them adept at navigating various online platforms to find information, connections, and entertainment. Naturally, Singapore has its fair share of Gen Z influencers who excel in a wide array of niches, from fashion and beauty to dance, fitness, and even entrepreneurship. Their ability to resonate with their peers has made them a powerful force, not just in social media but also in KOL marketing. Platforms like TikTok and Instagram have…