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SEO

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his expertise in the search marketing industry. He only provides consulting services to expert SEOs and also performs search marketing expert witness services. Barry graduated from the City University of New York and lives with his family in the NYC region. You can follow Barry on…

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A well-designed website isn’t just about words and visuals. It’s about efficiency, responsiveness, and seamless user experience. Without these elements, even the best content can fall flat. Today’s designers must juggle creativity, functionality, and performance while keeping up with evolving tools and technologies. AI-powered and professional-grade tools can simplify this process, helping you work smarter and deliver high-quality results – without unnecessary friction. The challenge? The sheer number of design tools available is overwhelming, making it difficult to pinpoint the ones that genuinely enhance your workflow. That’s why we’ve done the heavy lifting for you. In this guide, we highlight…

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It’s almost the greatest (read: most confusing) time of year! Tax season is almost here! And you know what that means. Yes, it means it’s time to send your accountant every last receipt you’ve had in the past year and hope to whatever deity you worship that they can find a way to turn a McDonald’s trip into a write-off.  But, on the off chance (read: likely chance) you’re not getting as many write-offs as you’re hoping for, it’s *really* important that you don’t accidentally end up overpaying on taxes you don’t need to pay. So, here’s a handy guide…

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Whether you’re a creative looking to enhance your designing skills or it’s your first time exploring online design software solutions, there are a lot of great sites you can choose from to hone and practice your skills. That being said, each design software has its own strengths and weaknesses. What works for you might not necessarily work for another, and vice-versa. As a solution, I’ve compiled the top free online designing tools and have compared each one based on their usability, pricing, best use cases, collaboration features, and platform compatibility for your reference. So, if you’re looking for the…

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Subscription-based services have changed the game for not just film and television, but online content creators as well. Although launching subscription-based models seems counterintuitive for content creators who post their work on YouTube for their audience’s free access, this model is revolutionizing content creation for those who leverage it well. Creator-made streaming services offer creators the freedom to curate and make high-quality content for their audience, and give them the ability to stretch their content-creation limits further than they imagined.   The Companies that Set the Precedent Dropout, formerly known as College Humor was an improv comedy website and later…

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SEO

Now that you understand the basics, here’s how you can rank on Google Maps. 1. Add Your Business to Google Maps To achieve better rankings on Google Maps, the first step is to create a listing on Google Maps. Here’s how to do it: Visit google.com/maps or open the Google Maps app on your smartphone. Search for your business name. If your business name appears in the drop-down menu with a location next to it, you already have a listing. Move on to the next section. If your business name is not listed, you will see an option in the…

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Networking is the lifeblood of an influencer marketer’s career, making it essential to continuously cultivate and strengthen professional connections. Just as a well-structured workout aligns with fitness goals, strategic networking directly fuels an influencer marketing professional’s growth and success.Industry events serve as dynamic touchpoints where influencer marketers can not only learn and engage but also forge impactful collaborations that drive innovation. Think of it as a social network IRL—a space where professionals can exchange insights, discuss emerging trends, and build bridges across both competitors and peers. These events act as incubators for community-building, enabling influencer marketers to foster valuable relationships,…

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SEO

Digital public relations (PR) is where you use digital channels (namely, the Internet) to raise awareness for your brand and improve its public perception.  It’s the online version of traditional PR, which focuses on networking with journalists and media professionals to land valuable TV, radio, and magazine spots.  In the digital PR world, you connect with bloggers, social media influencers, and online journalists to secure valuable backlinks and media placements to: Rank higher on search engines like Google  Raise awareness for your brand  Generate referral traffic  Improve your brand’s public image  Also, the use of AI for digital PR has…

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Some critics question the agnostic nature of Web Components, with some even arguing that they are not real components. Gabriel Shoyomboa explores this topic in-depth, comparing Web Components and framework components, highlighting their strengths and trade-offs, and evaluating their performance.It might surprise you that a distinction exists regarding the word “component,” especially in front-end development, where “component” is often used and associated with front-end frameworks and libraries. A component is a code that encapsulates a specific functionality and presentation. Components in front-end applications have a similar function: building reusable user interfaces. However, their implementations are different.Web — or “framework-agnostic” —…

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