Author: admin
While it’s not impossible to run an entire social media marketing strategy on a mobile phone, there’s no doubt that it makes the experience, especially when using the Instagram mobile app, longer and more difficult. Of course, you can snap photos and upload them to your account via the Instagram app in a few clicks; but your company’s brand guidelines, stock images, and strategy documents are, in fact, documents. Transferring those files back-and-forth between a mobile device and your desktop computer is a time drain. Plus, you probably landed here looking for a more productive way to post Instagram photos…
In the competitive landscape of e-commerce, search engine optimization is vital for ensuring online stores stand out. Shopify merchants, in particular, must adopt tailored strategies to improve search visibility, drive organic traffic, and boost conversions. With actionable insights and the right partner, such as Backspace Marketing, businesses can unlock their store’s full potential. This guide provides practical steps to enhance Shopify SEO and achieve sustained success. Structuring Your Shopify Site for Optimal Performance A well-organized website structure is the foundation of effective SEO. Clear navigation and logical product categorization not only enhance user experience but also help search engines…
Kerryn Lee is a dynamic influencer who has captured the hearts of her followers with her engaging content, authentic personality, and unique lifestyle. Known for her love of travel, wellness, and food, Kerryn has successfully carved out a space for herself in the influencer marketing world. However, there’s more to Kerryn than meets the eye. Here are five surprising facts about her that you may not know: 1. She Used to Work at Lazada Malaysia Before Kerryn became the well-known influencer she is today, she worked at Lazada Malaysia, one of Southeast Asia’s largest e-commerce platforms. During her time there,…
In our article series on the world’s most popular CMS systems, we tested the on-page SEO capabilities of 5 popular CMS. We have been updating these tests for 2024 over the past weeks. We took a close look at Wix, Squarespace, GoDaddy, WordPress, and Joomla. Check out the final results in this comparison, where we revealed the best CMS for SEO in 2024. This bonus post is about an up-and-coming CMS that’s not widely known yet: Webflow. The popularity of Webflow has been rising steadily in recent years – and for good reason. If you love SEO and web design,…
The European Accessibility Act isn’t just another piece of legislation. It’s designed to make the digital world more inclusive and accessible to people with disabilities, ensuring that everyone can use websites, apps, and online services. So, whether you’re designing a new website or maintaining an old one, you’ll need to make some changes to stay compliant. Is the EAA a new law? No, this isn’t a new thing. The European Accessibility Act was actually passed back in 2019, and member states have been implementing it since then. It all comes into force on 28th June 2025. Why Should You Care…
By Sean Tinney July 23, 2024 Creating a digital business card can be a game-changer for your networking and marketing efforts. With AWeber, you can easily design and share a professional-looking virtual business card. Here’s how: Step 1: Choose a Digital Business Card App Start by selecting a digital business card app. AWeber offers a free, user-friendly virtual business card template that you can customize directly in your AWeber account. Step 2: Customize Your Digital Business Card Once you’ve chosen a platform, fill in your card with essential details: Upload a photo: Add a personal touch with your image. Company…
In the competitive and regulatory complex environment of 2025, small businesses must find efficient ways to manage their burdensome and error-prone payroll taxes. The task alone can drain resources and divert focus from core business activities. These stats by the National Small Business Association’s Taxation Survey provide the context for the magnitude of the impact of this daunting task: About 33% of those surveyed spend roughly five hours monthly handling payroll. At least five or more employees handle payroll taxes monthly. About 60% of small businesses encounter shifts in payroll cash outflows following changes in employment rates and revenue. Fortunately,…
I’ve worked in SEO for just over 12 years.In that time, I’ve built up a trusty vault of tried-and-tested SEO resources that I use, which I’ll share with you today. Hopefully, you’ll find them useful (…and maybe even bookmark this page).When you start your SEO career, it’s natural to gravitate to free tools—they’re usually the first SEO resource you search for. But the truth is that not all free SEO tools are created equal – some are great, and some are not so great. So you need to be careful.Here are the ones I use:1. Google Search Console – For many people Google…
Few things are as frustrating to a user as when a site won’t respond. Unfortunately, it’s also an all-too-common scenario. Many websites and apps depend on so many elements that one of any number of errors could cause the whole thing to fail. As prevalent as such instances may be, they’re preventable through the practice of graceful degradation.Graceful degradation is a design approach that ensures the basics of a website will still function even if specific individual parts of it stop working. The approach removes single points of failure: just because one thing stops working doesn’t mean the system as…
Once deemed a platform purely for youngsters wanting to have fun sharing goofy dance videos, TikTok is now being used by many professionals as a powerful lead generator. It’s time that realtors open up and explore the potential that TikTok for real estate can have for their business. With over a billion monthly active users, professionals from a wide variety of industries have begun leveraging the app to further their business reach, and this includes the real estate sector. So just how can a real estate agent leverage TikTok and save a significant amount on real estate marketing strategies? Here are…