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Google is rolling out one-on-one appointments with technical experts to help advertisers properly implement conversion tracking tags on their websites. Why we care. Accurate conversion tracking is essential for optimizing digital ad campaigns and understanding return on investment (ROI). Google offering appointments with experts to help advertisers implement Google tagging on their websites addresses a common pain point for advertisers who struggle with technical implementation of tracking tools, which can lead to unreliable performance data and wasted ad spend. What tagging does: ROI insights. Track valuable actions on your site to gauge ad effectiveness. Performance tracking. Analyze how ads perform…

A gradient is a blend of two or more colors that transition smoothly from one to another. Gradients add modern aesthetics to backgrounds, text, buttons, etc. In CSS, gradients are added as a value of the background property. For example, a simple gradient might look like this: 1 background: linear-gradient(to right, red, pink); Here, we are creating a linear gradient that transitions from red to pink horizontally. You can also set an angle to control the direction of the gradient. Check out this example: 1 background: linear-gradient(45deg, red, pink); Here, the gradient transitions from red to pink at a 45-degree…

Two of the most buzz-worthy social media platforms today — TikTok and Bluesky — could not be more different from one another. TikTok is the wild west of the internet, where controversy often gets rewarded with virality. And then there’s Bluesky, a platform with a small but mighty user base interested in building online communities and decentralizing content distribution. If you’re considering diversifying your social platforms — including building an audience on Bluesky from your TikTok following — now is a good time. Bluesky — which opened to the public in February 2024 — has already amassed 27 million registered…

For top-tier makeup, beauty, skincare, and more look no further than the Chinese beauty industry. These Chinese beauty YouTubers have your back, from viral products to A+ beauty routines. In the past few years, the beauty market in China has become the largest market by consumer population, valued at $17 billion in 2022, and expected to grow to $96 billion by 2027. Those most familiar with this growing market are 2025’s top 10 Chinese beauty YouTubers. Whether based in China making content for a Chinese audience, or creators of Chinese ethnicity based in Canada, the U.S., or Europe, these creators…

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his expertise in the search marketing industry. He only provides consulting services to expert SEOs and also performs search marketing expert witness services. Barry graduated from the City University of New York and lives with his family in the NYC region. You can follow Barry on…

Let’s make the most of the shortest of all months, with a new collection of desktop wallpapers celebrating new opportunities, sweet memories, happy little moments, and everything in between. All of them created with love by the community for the community. Enjoy!As designers, we are always on the lookout for some fresh inspiration, and well, sometimes, the best inspiration lies right in front of us. With that in mind, we embarked on our wallpapers adventure more than thirteen years ago. The idea: to provide you with a new batch of beautiful and inspiring desktop wallpapers every month. This February is…

By Chris Vasquez July 9, 2024 Updated July 9, 2024: The Subject Line Assistant now writes subject lines for you, based on the content of your email. One of the most important things about any email you send is the subject line. A good subject line can make the difference between someone being curious enough to open or choosing to skim right past. I write our weekly newsletter with my friends Chelsea and Sean, so I’m personally familiar with how hard and stressful it can feel when it comes time to write a good subject line. Thankfully I have the…

Well-designed email marketing campaigns help you convey your message to the masses without having to spend a huge amount. Your email marketing strategy paves the way for you to engage the intended audience and promote your products or services. You can capture quality leads for your sales funnel through these marketing emails and grow your conversion rate effortlessly. However, sending emails to all of the recipients one by one can be a daunting activity. Email automation is the way to go, enabling you to reach out to the masses and save time. The only problem is that using automation tools…

Influencer marketing is a powerful way to boost brand visibility and engagement. But once you’ve completed all the hard work—finding the right creators, managing outreach, sending products (if it’s a gifting campaign), and creating briefs—the next challenge is reporting on your campaign’s performance.An influencer marketing campaign report is an essential tool for evaluating the effectiveness of your campaign and showcasing the results to stakeholders. But creating a comprehensive report can feel overwhelming. What metrics should you include? How do you present the data effectively? And what insights can you use to improve future campaigns?To make the process easier, we’ve compiled…

The sphere has become so competitive that businesses are ready for everything to stand outand earn their customers’ loyalty. However, trying random strategies won’t get you far. Whydon’t you turn to a proven method instead? Yes, we’re talking about storytelling, whichprospered even when people did not know such words as hospitality or marketing.Furthermore, our ancestors have already told stories when they did not know any words!Let’s discuss how human nature as born storytellers can assist you in hospitality marketingnowadays.Looking back, it’s the most logical thing that modern people are so eager to tell their storiesand discover new ones. After all,…