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In this collection, we’re featuring some of the best, animated PowerPoint templates (both premium and free) to create stunning presentations filled with stylish object and transition animations. Designing a PowerPoint presentation is not an easy job. It requires a lot of work and time. When crafting presentations, most people completely ignore one of the key elements of a creative slideshow: animation. Adding creative animations and effects not only makes your presentation slides interactive, but it’s also useful when emphasizing key points and data. Of course, you don’t have to be a PowerPoint expert to design animated slideshows. You can simply…

In Kentucky, over 1.4 million adults entered the workforce without a post-secondary credential. Of these 1.4 million, a whopping 66% do not have a single college credit. Unfortunately, this is only to their detriment. By 2031, over 60% of Kentucky jobs will require postsecondary education and these college graduates will be earning around $40,000 more compared to non-graduates. Despite these benefits, nearly 45% of Kentucky residents are without a degree. So what are some factors that are holding these adult learners back? Firstly, prior commitments are a major hurdle for priority adult learners. Being an adult means having to…

Authoritative backlinks can be hard to come by.  This is especially true if you only use simple link-building tactics like using forum comments and business directories.  While these are great for building a natural-looking backlink profile (which is necessary), they typically don’t translate to higher search rankings.  Yet, as research by Backlinko has pointed out, a website’s overall domain authority strongly correlates with higher rankings. Thus, the importance of domain authority for SEO can’t be understated.  So, how do you score highly authoritative backlinks? A great way to do so is through digital PR (public relations).  Digital PR is all…

Welcome to our concise guide on Eco-Friendly Design Tutorials and Resources! In an era where sustainability is key, we bring you an exclusive collection tailored for digital creatives eager to add a green touch to their work. Our guide features easy-to-follow Photoshop tutorials and an array of eco-centric tools, including nature-inspired brushes, icons, and templates. Perfect for beginners and pros alike, these resources are designed to enhance your projects with an environmentally conscious flair. Dive into our roundup and embrace the blend of creativity and sustainability, making your digital creations not just visually stunning but also planet-friendly. Photoshop Tutorials 3D…

In an era where efficiency is key, many businesses question the time and resources spent on technical SEO audits.  However, cutting corners in this critical area can lead to incomplete insights and missed opportunities.  Let’s dive into why technical SEO deserves a firm investment in both human effort and time, starting with the often-overlooked challenge of crawl time. Crawl time: The primary hindrance Reducing human resource time in your SEO or digital marketing department by cutting technical SEO may be unwise.  Why?  The primary factor behind the time taken for audits is crawl time. With today’s complex web architectures, this…

What does Santa Claus have in common with a Roman gladiator?  Well, before you let your mind run too wild, how about we just tell you: They have both been a part of successful influencer marketing campaigns.  Contrary to popular belief, influencer marketing didn’t start around the same time people started posting selfies on social media. It’s actually been around a lot longer—millennia longer, even.  Here’s a look at the history of influencer marketing: how influencer marketing was born and what lessons modern-day marketers learned from those who came before them. So when did influencers become a “thing?”  105 BCE…

This is the second post in our series where we test the on-page SEO of the world’s most popular CMS systems. In this part, we’re focusing on a popular CMS in the “click and go” small business website world; Squarespace, a CMS that currently powers 3.0% of websites globally (as of June 2024). When we first tested Squarespace three years ago, we came to the conclusion that we wouldn’t recommend it for website owners who want to fully optimize their site. There are just too many on-page SEO factors that you can’t control. But is that still the case in…

It’s no secret that weddings are a special occasion. There’s love in the air, beautiful décor, and a room full of people ready to party. What’s not to love? Designers play a part in that joy when creating wedding print materials. Items like invitations, save the dates, and photo albums are precious keepsakes. They serve as a reminder to the happy couple and guests. It’s an important job, for sure. However, creating these materials from scratch takes time. Thankfully, there’s an easier way to get your project off to a fast start. Using an InDesign template will save loads of…

Google Search may have pushed some unconfirmed Google search ranking algorithm update or tweak around Friday, January 24th. I briefly mentioned this on my Friday video but I felt it was worth kicking up here as its own story.It seems like the SEO chatter within the community spiked in a huge way this Friday and through the weekend. With a lot of SEOs noticing big changes in their rankings, positions and traffic from Google Search.Also, some of the tools spiked on Friday, Saturday and Sunday.We also reported volatility around January 20th and then the JavaScript Google changes that caused some…

As I prepare to build my first Shopify store for my books, coaching, and consulting services, I am experiencing firsthand how building an outstanding Shopify store requires inspiration and careful planning. Whether you’re just starting or looking to refresh your online store, analyzing successful Shopify website examples shows you what works in terms of design, user experience, and branding. In this post, I’ll highlight 15 of the best Shopify website examples for my Fractional CMO clients. These platforms combine stunning visuals with exceptional functionality, and just by analyzing them, you’ll improve your eCommerce game. Why Look at Shopify Website Examples?…