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Designers are in love with Procreate. The app built for creative professionals makes designing on an iPad easier and more efficient in a completely new way. But can a $9.99 app be a realistic Photoshop competitor? For some, the answer is a definite yes. Here are five reasons Procreate could become your go-to design app (and five reasons why it might not). Plus, an introduction to what Procreate is, and why it might be the perfect app for you. What is Procreate? If you aren’t familiar with Procreate, it’s an iPad app that’s made for professional creatives. You can sketch,…
Dave Griek will join News Channel Nebraska as evening anchor next week. “I am honored to continue my career as evening anchor with News Channel Nebraska,” Griek said. “This state is full of wonderful people, and I sincerely thank everyone who has allowed me into their homes, and given me their trust over the last 15 years.” Griek started his Nebraska television career as the Sports Director at NTV. After 12 years, he switched to news.NCN said Griek will now broadcast to the entire state through News Channel Nebraska, a network of statewide channels that reach 500,000 homes.“Dave Griek is the…
Backspace Marketing highlights an innovative approach to digital marketing by integrating social media into backlink strategies. With the increasing emphasis on search engine optimization (SEO), this strategy focuses on using social platforms to foster authentic connections, build high-quality backlinks, and improve visibility. The interplay between social media and SEO offers businesses untapped potential for growth. This article delves into actionable strategies businesses can adopt to incorporate social media into their SEO efforts for sustainable success. The Connection Between Social Media and Backlinks Backlinks are a crucial factor in determining a website’s authority and ranking in search engine results. These…
There are plenty of examples of successful beauty influencer programs and an ever growing number of beauty creators coming onto the scene, but the fashion industry continues to lag behind. According to recent data from Traackr’s Fashion State of Influence report, the amount of creators posting fashion content has decreased year-over-year:US creator content mentioning fashion terms decreased by 15%UK creator content mentioning fashion terms decreased by 18%FR creator content mentioning fashion terms decreased by 20%That being said, consumer interest has not decreased, specifically when it comes to video. Video views on creator fashion content increased year-over-year by 30% in the US,…
In the ever-evolving landscape of eCommerce, staying ahead requires constant adaptation and strategic insights. The Fospha State of eCommerce Report for Q1 2024 brings valuable data to the forefront, guiding marketers, advertisers, business owners, and agencies in the eCommerce industry on where to channel their efforts for maximum return. The report reveals a significant underinvestment in paid social channels, with advertisers reaching only 59% of their potential, suggesting an opportunity to nearly double spend for profitable returns. Here are some key takeaways from the report: Meta and TikTok emerge as leaders in paid social success, with Meta boasting the highest…
Github Pages offers a valuable service by allowing you to host a static website directly from a Git repository. It’s an ideal platform for solo developers to showcase portfolios, support open-source projects, or disseminate information about educational institutions or organizations. Many prominent projects utilize Github Pages for hosting, including well-known ones like Bootstrap, NormalizeCSS, and Yelp. This tutorial will walk you through the steps to create and publish a straightforward site using Github Pages. It is assumed that you have a basic understanding of Git and its commands, such as how to create and push commits to a remote repository.…
Google launched Customer Match for Google Analytics audiences. This new feature will help you expand reach and improve your remarketing campaigns. By integrating first-party customer data into the remarketing process, Google aims to improve the alignment of campaigns with user preferences as traditional tracking methods like third-party cookies become less reliable. How it works. When a customer converts on your website, you might collect data like email addresses or phone numbers. This first-party data can be securely hashed and sent to Google, supplementing your Analytics audiences. The integration ensures more effective audience targeting, especially as third-party cookies become less reliable.…
By: Charlie Brugnolotti Have you noticed Influencer Marketing changing a bit? Initially, the intent of all platforms was similar: utilize content in various ways to keep people engaged and interacting with the platform. Today, I’m seeing a massive change in the platforms and the way they operate. Facebook, the OG – Once a resource to stay connected with friends has now become a community message board with nine in 10 posts you see originating from groups you followed back in 2012. Facebook has become less about the people you know and more about others who are engaged in your interests.…
The world of SEO keeps evolving and changing, which is why it’s important to keep developing your own skills. An excellent way to do this is via hands-on experimentation. In this post, I’ll share three valuable lessons I’ve learned from my previous ventures. Note that this blog post was inspired from my talk at BrightonSEO in October 2024. Where it all started A bit of background information: I started experimenting with SEO in 1999 without realizing it, when I created a South Park fan website. This was done via my early foray into the fundamentals of HTML and having fun…
Getting a viewer’s attention is a big challenge for video content creators. The key is to get them hooked from the first few frames. An effective title sequence can do that. Titles that feature captivating movements are a must. You’ll also want strong visual effects and typography. Each is an ingredient to keeping viewers interested and engaged. Building a high-quality title sequence from scratch is possible. However, it’s time-consuming and requires advanced video editing skills. It’s not always feasible in a fast-paced environment. The good news is that you don’t have to do it all by yourself. A video title…