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Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his expertise in the search marketing industry. He only provides consulting services to expert SEOs and also performs search marketing expert witness services. Barry graduated from the City University of New York and lives with his family in the NYC region. You can follow Barry on…
In an era where 2.71 billion people shop online, digital marketing isn’t just an option – it’s the lifeline of modern business success. As a digital marketing consultant who’s helped countless businesses transform their online presence, I’ve seen firsthand how proper digital marketing can revolutionize a company’s growth trajectory. I also wrote about my experiences being a Fractional CMO and helping numerous businesses with their digital marketing in the definitive digital marketing playbook Digital Threads. The digital marketing industry is experiencing explosive growth, with a compound annual growth rate (CAGR) of 13.6% expected over the next decade. This rapid expansion…
You’ve heard a million times about how popular influencer marketing is and how much the industry is growing. You’re almost ready to find some content creators for your next campaign. But there’s one fear holding you back: The fear of wasting money on the wrong creator. Don’t let your fear of working with a not-so-great creator stop you from finding the right ones! There are things you can do during the creator discovery process to help you find high-quality creators who will bring you the attention and sales you’ve been waiting for. How to recruit influencers: tips for finding your…
Google Search Central has launched a new series called “Crawling December” to provide insights into how Googlebot crawls and indexes webpages. Google will publish a new article each week this month exploring various aspects of the crawling process that are not often discussed but can significantly impact website crawling. The first post in the series covers the basics of crawling and sheds light on essential yet lesser-known details about how Googlebot handles page resources and manages crawl budgets. Crawling Basics Today’s websites are complex due to advanced JavaScript and CSS, making them harder to crawl than old HTML-only pages. Googlebot…
In the past, I’ve shown you how to create different tabbed interfaces. Today, we’ll build another responsive JavaScript tab component where the clickable tabs will appear as a stepper component. If you aren’t familiar with stepper components, their primary goal is to improve the user experience by organizing large logical content blocks into smaller sequential steps. A widespread use case of such a component is the creation of a multi-step checkout in eCommerce sites. Our Tab Component Here’s what we’re going to create—resize your browser to see how the tab layout changes: Layout variants We won’t focus so…
For many businesses, repetitive and monotonous tasks are just a reality. Fortunately, many companies can take advantage of HR technology to reduce the time it takes or automate it entirely. HR technology is software and hardware used to simplify processes for hiring, onboarding, training, retaining, and delighting employees. So what can be used to help your business? Employee referral software (ERS) asks employees to refer new talent in exchange for gifts or benefits. ERS has been shown to boost employee referral rates by 5 times and decrease employee turnover by 50%. Similarly, applicant tracking systems (ATS) monitors all candidates…
Content marketing is an increasingly vital digital marketing strategy for law firms to attract new leads, establish authority and brand awareness, and widen the client base. However, legal content is often associated with being dry and dull. Still, everyone needs legal advice at some point, and tapping into that need with practical, specific, and well-placed content can help your law firm stand out in the market. Compelling and engaging content marketing for law firms allows lawyers to connect with their community, reach potential clients, and generate new leads by offering legally sound practical insights. From legal blogs and social media…
Don’t expect advertising anytime soon in OpenAI products, including ChatGPT and ChatGPT search. Although it’s possible OpenAI will add ads in the future to its AI search engine, nothing is imminent. What OpenAI is saying. According to OpenAI’s Chief Financial Officer Sarah Friar: “Our current business is experiencing rapid growth and we see significant opportunities within our existing business model. While we’re open to exploring other revenue streams in the future, we have no active plans to pursue advertising.” Friar didn’t entirely dismiss advertising as a potential revenue stream. OpenAI will be “thoughtful about when and where” to implement advertising,…
December is almost here, and that means: It’s time for some new desktop wallpapers! Created with love by creatives from all around the world, they are bound to lighten up the last few weeks of the year and, who knows, maybe even spark new ideas. Enjoy!As the year is coming to a close, many of us feel rushed, meeting deadlines, finishing off projects, or preparing for the upcoming holiday season. So how about some beautiful, wintery desktop wallpapers to sweeten up the month and get you in the mood for December — and the holidays, if you’re celebrating?More than thirteen…
With over 200 million businesses, Instagram is among the most lucrative platforms for marketing your venture. The social media platform has over two billion monthly active users and a host of marketing tools, like Instagram ads and shoppable posts, to help businesses connect with their target audience.Since it’s a visual platform, Instagram’s marketing strategy is largely centered on video creation and storytelling for maximum engagement. The introduction of Instagram Reels and Threads has further broadened the scope of Instagram marketing.In this guide, we discuss tips to improve your Instagram marketing strategy based on the latest trends and updates.Create and Step…