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Alvaro Saburido delves into the current state and challenges of Open-Source authoring, sharing lessons learned from both community- and company-driven initiatives.Open source is the backbone of modern software development. As someone deeply involved in both community-driven and company-driven open source, I’ve had the privilege of experiencing its diverse approaches firsthand. This article dives into what modern OSS (Open Source) authoring looks like, focusing on front-end JavaScript libraries such as TresJS and tools I’ve contributed to at Storyblok.But let me be clear:There’s no universal playbook for OSS. Every language, framework, and project has its own workflows, rules, and culture — and…

Recently, we saw Microsoft tricking searchers into thinking they were searching in Google and not on Bing. Now, Bing is hiding the Google search results and placing when you search Bing for the term Google. Plus, Bing is showing a “Promoted by Microsoft” search box.Here is what the search results page looks like:You need to click the “see more” results to be able to see the search results in Bing for Google.This was spotted by Punit who notified me of this on Bluesky.Bing is also testing a version with that Google looking logo again but not hiding the Google search…

Growing website traffic requires a strategic combination of proven promotion methods and consistent optimization. Publishing quality content consistently drives significant results, with data showing that websites publishing over 16 blog posts monthly increase their visits by 3.5 times. This guide breaks down the exact methods how to promote your website and grow it from having zero to 10,000 visitors using SEO marketing and content marketing strategies that generate sustainable traffic growth. Successful website promotion combines technical optimization, strategic content creation, and targeted promotion across multiple channels. Each strategy builds upon the others, creating a comprehensive system for attracting and retaining…

TikTok’s future appears uncertain as the Supreme Court has voted unanimously to ban the platform in the United States by Jan. 19. As of January 17th, it is still uncertain if the current administration will uphold this ruling or if TikTok will move forward with removing the app from the US. The impact that outcome would have on brands and creators in our industry cannot be understated. It almost certainly means a significant loss of revenue, not to mention working hours spent mastering a platform that has served as a springboard for countless trends, discoveries, and cultural moments.   While the…

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his expertise in the search marketing industry. He only provides consulting services to expert SEOs and also performs search marketing expert witness services. Barry graduated from the City University of New York and lives with his family in the NYC region. You can follow Barry on…

Email used to be a tool we used on computers to communicate with others. Today, it has evolved into a powerful method of marketing that has spread across multiple platforms. Research and surveys have found that up to 78% of emails are viewed on mobile devices. This is especially true for the young generations as 67% of Gen-Zers claim they mainly use email on their phones. Optimizing your emails for mobile devices is no longer optional, it’s now a requirement! In today’s post, we want to highlight the importance of creating emails that are accessible across multiple platforms. And how…

The relationship between social media engagement and search engine optimization (SEO) has been a subject of ongoing discussion among digital marketers. Although search engines like Google do not count social signals—such as likes, shares, and comments—as direct ranking factors, their influence on SEO outcomes is undeniable. Backspace Marketing, a leader in digital strategy, highlights how businesses can harness social media platforms to enhance search visibility and drive meaningful results. How Social Media Signals Enhance SEO Metrics Social media engagement can indirectly improve key SEO metrics by influencing user behavior. Backspace Marketing’s research reveals that increased interaction on platforms such…

We’re living in an era where consumers are wising up to brands, and talk is becoming increasingly cheap. In this brave new world built on meaningful social interactions and trust, content curation can become more impactful than generative AI for brands.  The omnipresence of social media has caused customers to expect deeper connections between themselves and brands. Sprout Social data suggests that 64% of consumers want brands to connect with them and that as much as 91% of users believe in social media’s power to connect people.  However, building meaningful connections with consumers can be an extremely time-consuming process with…

Last updated on May 1st, 2024 at 07:22 pm The Ultimate Guide to Using “Answer The Public” for Content Insights In the dynamic world of SEO and content marketing, grasping user intent stands at the forefront of success. “Answer The Public” emerges as a remarkable tool to aid this mission. I remember how keyword research tools were just basic lists. Now, they’ve grown, using AI and other advanced tech. But today, I want to share with you the potential of “Answer The Public”. Join me as we delve into harnessing its potential, unlocking a wealth of content inspiration. Understand The…