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Graphic design related to sports has a unique visual identity. It often shines through in its typography. You’ll find big, bold characters that represent motion. It’s as if the text is reaching toward the next challenge. As such, most traditional fonts won’t do when it comes to sports marketing. You’ll want something that gives you action and energy. The athletes are working hard to level up – and so should your design. That’s why we’ve assembled this collection of free sports fonts for creatives. Here, you’ll find fun typefaces designed to draw attention. They’re perfect for any project that involves…
Apple’s emotional holiday ad follows the journey of a father living with hearing loss, as the brand continues to highlight its accessible technology for people with disabilities. “Heartstrings,” created by Apple’s longstanding agency TBWA\Media Arts Lab, launches on Thursday (Nov. 28) ahead of the International Day of Persons with Disabilities on Dec. 3. It is Apple’s latest effort to advance disability representation in advertising. The film is a story told in two parts. The first half reveals the perspective of a father with moderate hearing loss. Through muffled sound that reflects his condition, he watches his daughter open a new guitar on…
This is the fifth post in our series where we test the on-page SEO of the world’s most popular CMS systems. We previously covered WordPress, Wix, Squarespace, and GoDaddy. This time we’re turning our attention to Joomla. Specifically, Joomla 5 which was officially launched in October 2023. We had already tested Joomla 3 and Joomla 4 in the past. While Joomla 3 still had a few gaps in its SEO functionality, Joomla 4 pretty much closed them all. Now, with the new release of Joomla 5, we were curious to see if Joomla has improved its SEO functionality even further…
In September 2024, Matt Mullenweg of WordPress and Automattic declared war against WP Engine. While the legal and very public battle between these two companies rages on, what should WordPress users do about? This post explores some options as well as a timeline of events. Source link
Tracking organic search performance is about to get comically frustrating. Google has been rolling out a series of AI-enhanced search results over the past 18 months: SEO professionals are battling to determine the extent to which they are stealing visibility and traffic. To further complicate our jobs, more people are using AI search tools like ChatGPT, Perplexity, Copilot, Claude and Gemini for search-related tasks. We must ask ourselves if the volume of these other search channels requires a serious content investment or whether we should wait. ChatGPT has about 50 times more web traffic than Perplexity and Copilot, but it…
Most of us are familiar with B2C email marketing. This is especially true if you shop online, because websites often ask to send emails when an order is placed. Sometimes they’ll even collect emails without an order, usually in exchange for a coupon. After that, you’ll likely get follow-up emails about every sale, promotion, and product launch that they have. You’ll also see a limited number of newsletters in B2C email marketing, especially with nonprofits, to keep B2C customers in the loop. These days, B2B businesses are also wading into the world of email marketing. In fact, if you’re reading…
Building a sustainable creator community relies on three elements:Partnering with new creators to expand brand awarenessKeeping top creator advocates from previous partnerships engaged Winning back the creators who stopped mentioning you to increase brand loyalty Many brands get #1 right, but it’s important to not make the mistake of focusing all your time on acquiring new creators. At the end of the day, you will see more audience engagement, build deeper trust, and earn better ROI if you have a strategy that embraces long-term collaborations.Below we share insights from an event with Haley Schluter, Head of Consumer Engagement at LVMH Perfume &…
We analyzed ~2.3 million keywords with ~4.99 million top ads to see how frequently businesses advertise on keywords where they already have an organic ranking in the top 10 positions.Here are some of the key statistics:37.9% of advertised websites already rank in the top 10 organically for the same keyword. This indicates that a significant portion of businesses are paying for ads when they already have visibility for that term.When looking at specific pages rather than entire websites, 15.7% of advertised URLs have an organic ranking in the top 10. This shows that, even at the page level, ads are often…
From KnockoutJS to modern UI libraries like SolidJS, Vue.js, and Svelte, signals revolutionized how we think about reactivity in UIs. Here’s a deep dive into their history and impact by Atila Fassina.The groundwork for what we call today “signals” dates as early as the 1970s. Based on this work, they became popular with different fields of computer science, defining them more specifically around the 90s and the early 2000s.In Web Development, they first made a run for it with KnockoutJS, and shortly after, signals took a backseat in (most of) our brains. Some years ago, multiple similar implementations came to…
Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his expertise in the search marketing industry. He only provides consulting services to expert SEOs and also performs search marketing expert witness services. Barry graduated from the City University of New York and lives with his family in the NYC region. You can follow Barry on…