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A fun new campaign from digital signage software leaders ScreenCloud will brighten your day. IT Hero is a superhero inspired character fighting his way through the more mundane world of tech support and IT – and tackling challenges as familiar as fixing broken internet connections ans answering basic questions. But all hell breaks loose when his arch nemesis decides to roll out a new infrastructure upgrade. Can he save the company…and his family? IT: The unsung heroes of the workplace ScreenCloud’s CEO Mark McDermott says, “The IT team are often the unsung heroes of the workplace, keeping everything running…

TikTok challenges are a great way to interact and build connections on the platform. However, the emergence of dangerous TikTok trends has become a concern for parents and health professionals. These challenges involve risky activities that can lead to severe injuries or even death. Despite the obvious dangers, these challenges still appeal to many TikTok users, particularly teenagers, who desire to go viral or fit in with their peers. In this article, I’ll reveal some of the most dangerous, deadly, and banned TikTok challenges to raise awareness and discourage participation in these harmful activities. What Are TikTok Challenges? TikTok challenges…

During my flat-sharing days, I had a housemate that would follow me room to room, chattering away for hours—even when I hid in the bathroom for some peace, he’d monologue at me through the door. ChatGPT reminds me of him—nice enough, spits out some interesting facts, but boy can that AI go on.And, unfortunately, the problems don’t end there—ChatGPT also serves up middle-of-the-road content, and charges you a fair whack for the privilege. Can you get the same (or better) functionality from a different AI tool? I think so.I am currently a paying customer of ChatGPT, and have used it for…

Shouldn’t there be a way to keep your apps or project data private and improve performance by reducing server latency? This is what on-device AI is designed to solve. It handles AI processing locally, right on your device, without connecting to the internet and sending data to the cloud. In this article, Joas Pambou explains what on-device AI is, why it’s important, the tools to build this type of technology, and how it can change the way we use technology every day.It’s not too far-fetched to say AI is a pretty handy tool that we all rely on for everyday…

Buzzy creative shop Mischief @ No Fixed Address has entered the media planning and buying space.The agency exclusively revealed to ADWEEK that it has been quietly building a media department for the past year, led by executive director of media Kristie Lee.The group has roughly 15 people and works with brands including Duolingo, Supercell, and Peet’s Coffee. Roles on the team span comms planning, strategy, buying, analytics, and measurement.In 2024, media planning and buying services accounted for roughly 10% of Mischief’s total net revenues. The agency declined to share revenue goals for 2025 or how much media it is managing…

You may not be aware that some of your favorite popular influencers may be partnering with influencer marketing startups, but in today’s digital-first world, influencer marketing has become an invaluable tool for brands looking to connect with their audiences authentically. Startups in this space are leading the charge to enhance brand-influencer collaboration. From Brittany Broski to Charli D’Amelio, thousands of today’s most popular creators are turning to proven marketing strategies to help their content grow in success. Here are the top 10 U.S.-based influencer marketing startups to watch out for.  Top 10 Influencer Marketing Startups   1. NeoReach Headquarters: Orlando,…

The beginning of the new year for most brands means setting new goals for growth.For long-time established brands that means expanding into new and untapped markets. But reaching these new audiences requires more than just brand ambition – it requires access to the right audience data to help pave the way.One of the fastest ways to uncover opportunities for audience growth is by analyzing your competitors’ audiences. By identifying the groups they’ve captured that you haven’t, you can understand what it takes to connect with those audiences and win them over.To demonstrate how you can do this, we will use…

Website navigation design went through a series of phases over the past few years. So, what can we expect to see this year? Which navigation trends will be most popular and effective? Let’s have a look. Over the years, designers found creative ways to make website navigation look cool and interesting. While most of those trends died off quickly, some of them, like mega-menus, off-canvas menus, and sticky navigation made it to the web design hall of fame and are still being used to this day. In this post, we explore some of the popular navigation trends of the past…

Are your PPC campaigns delivering the results you need? AI can help—but only if it’s powered by the right data. Discover how to create an AI feedback loop that enhances your campaigns by using real-time data to drive smarter decisions. Infinity’s latest white paper, Building the AI Feedback Loop for PPC, unveils how to tap into AI’s potential for your PPC campaigns. Inside, you’ll learn: How to build an automated feedback system that optimizes your campaigns around the clock The key to lowering cost per lead while maximizing ROAS Real-world success: See how one company achieved 300% more sales calls from…

LinkedIn InMail is a powerful messaging feature that allows users to communicate with professionals outside their direct network. It is a valuable tool for recruiters, salespeople, and job seekers. Unlike standard LinkedIn messages, which are restricted to your 1st-degree connections, InMail gives you the ability to reach any LinkedIn user, opening doors to new opportunities. Although it is a paid tool, it can help you reach more people–as I have found from my own experience on LinkedIn. In this post, I’ll break down exactly what LinkedIn InMail is, how it works, and how to use it effectively for your networking…