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The pressing question on every CMO’s mind today is: How can I do better, get more, for less?Brands are navigating economic uncertainty, industry disruption, and rapid technological advancements that are reshaping the marketing landscape. Some approach these challenges with a sense of opportunity, while others are driven by necessity. Regardless of your starting point, here are five key areas of opportunity that can elevate your brand—whether it’s thriving or struggling.Golden Marketing Opportunity #1: Create Accountability for Marketing InvestmentsMistake #1: Tying all marketing strategies to immediate revenue.Mistake #2: Failing to identify and measure the long-term business impact of marketing activities.To optimize your…

Let’s face it, when it comes to generating traffic online, the quality of SEO traffic is unbeatable. When you compare it to other online traffic sources including PPC, affiliates, emails and SMS, you typically find that when it comes to average time on site, low bounce rates and conversion rates,  SEO reigns supreme. Those navigating through SEO organic search are typically taking their time and making informed and more careful decisions – this is what leads to higher converting and more qualified customers. The barrier though with SEO is that it can take several months, or even years, and incredible…

It’s time for another edition of our collection of fresh tools and resources for our fellow designers and developers. This time around, we’ve got a little bit of everything, from demos showcasing the latest CSS features to some nifty JavaScript libraries you won’t want to miss. So, let’s jump right in and explore what’s new! caniemail Akin to CanIUse. CanIEmail provides a comprehensive reference for email client support of HTML and CSS features. It helps you understand which HTML and CSS features are supported across different email clients to create compatible and accessible email designs. JSON Viewer editor This tool…

Did you know that sites and pages with manual actions can potentially show up in the Google AI Overviews. So while the page has a search penalty and won’t show up in the main Google search results, it can still show up in the AI Overviews at the top of the Google search results page.I suspect this will change at some point, but for now, this is currently possible.Lily Ray was the first to post about this on X and wrote, “pages hit by manual actions can still appear in AI Overviews, weeks/months after being demoted in organic search.” “In…

The PESO Model—Paid, Earned, Shared, and Owned media—is a cornerstone framework for modern communication strategies. Each component plays a crucial role, but in the age of social media dominance, the Shared component is arguably the most dynamic and influential. Shared Media thrives on interaction, collaboration, and the ability to reach audiences at scale through platforms like Instagram, TikTok, Facebook, Twitter, and LinkedIn. For brands and businesses, Shared Media is not just about maintaining a presence on these platforms. It’s about leveraging them strategically to create meaningful engagement, amplify messaging, and build loyal communities. This article dives deep into the…

In the ever-evolving world of social media, trends can emerge overnight, captivating audiences and driving consumer behavior. One such trend is the viral blueberry iced coffee from Dunkin’ Donuts, which has taken TikTok by storm. This blog post explores the viral drink, the influencers behind its popularity, and the significant impact it is having on Dunkin’ Donuts’ brand and sales. What is the Viral Blueberry Iced Coffee? The blueberry iced coffee from Dunkin’ Donuts combines the robust flavor of Dunkin’s classic iced coffee with a refreshing blueberry flavor shot. This unique and unexpected flavor combination has intrigued coffee lovers and…

We love to say that SEO is always changing, and 2024 proved that true. There’s hardly been a year more challenging and exciting than that. But as we’re heading into 2025, we’re sure we have not seen the last of it. With everyone banking on AI, search, and the search industry are set for another sea change. In this post, we hear from seasoned SEO experts for their predictions on the future and how you can prepare. A look back at SEO in 2024 2024 was a year with many newsworthy developments. We won’t review everything here, as that would…

We’re still in the early days of artificial intelligence’s (AI) introduction into web development. The technology initially seemed like a gimmick (or a death sentence, depending on your point of view). I have wrestled with what AI means for our industry during this time. There’s potential to make our jobs easier. However, there are also questions about where these large language models (LLM) get their data and how accurate they are. Not to mention the eerie feeling of replacing humans. Is the glass half empty or half full? Perhaps we won’t know for a few more years. New tools and…

Planning your company’s 2025 budget? If the influencer marketing part of your budget is the same or less than in 2024, this is your sign to change your plans. Let’s talk about increasing your influencer marketing budget. Sure, it may feel scary to spend big. But the thing is, influencer marketing is an investment, not just something you spend on with no return. Here’s why it pays to invest more in influencer marketing… 1. The influencer marketing industry is growing at a ridiculous rate. Ridiculously good that is. In 2016, the industry was worth $1.6 billion, which sounds like a…

Google’s AI Overviews (AIOs) are AI-generated responses that appear at the top of the search engine results page (SERP). Unlike traditional search results, AIOs summarize information from multiple sources to provide direct answers to user queries while offering relevant links. These overviews are displayed prominently: the AI Overview appears on the left, with relevant links to sources on the right. Screenshot for search for [why is my cheese not melting], Google, November 2024Google determines which sources to include based on their credibility and relevance to the user’s search intent. This is where SEO plays a critical role. Why Are AI…