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AI marketing tools are reshaping digital strategies in 2025. Here’s what you need to know: Key benefits: Personalized customer experiences Automated content creation Predictive analytics for better decision-making Enhanced chatbots and virtual assistants Visual search capabilities How to choose the right AI marketing tools: Define clear objectives Assess your needs and budget Look for easy integration with existing systems Prioritize user-friendly interfaces Consider scalability for future growth Remember: AI tools enhance human creativity, not replace it. Use them to handle data and optimization, freeing your team to focus on strategy and innovation. Quick Comparison: As we move into 2025, these…
Businesses are constantly looking for ways to stay ahead of the competition. The freelancer economy has opened opportunities for them to create a winning digital marketing strategy without relying solely on in-house teams. Before diving into the steps to building an effective strategy, it’s essential to understand the growing influence of freelancers in digital marketing. According to Fiverr’s Freelance Economic Impact report, freelancers earned over $191 billion in revenue and contributed 1.1% of the U.S. GDP in 2023. Source Freelancers continue to be an influential economic force. They drive this trend by their flexibility, specialized skills and expertise, and cost-effectiveness.…
Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his expertise in the search marketing industry. He only provides consulting services to expert SEOs and also performs search marketing expert witness services. Barry graduated from the City University of New York and lives with his family in the NYC region. You can follow Barry on…
If you’re looking for inspiration to design a unique slideshow video, these Final Cut Pro photo slideshow templates will come in handy. For this collection, we handpicked some of the best Final Cut Pro slideshow templates you can use to easily create slideshow videos without an effort. The list includes many different styles of templates for creating slideshow videos for wedding albums, business events, product showcases, social media promos, and much more. There are both premium and free downloads as well. Have a look and see if you can find a Final Cut Pro template for your project. If you’re…
Google released its tentative 2025 schedule for Google Ads API updates, outlining five major releases planned throughout the year. By the numbers: 3 major versions (V19, V20, V21) 2 minor updates (V19_1, V20_1) 12-month sunset window for each version Key dates: V19: February/March 2025 launch V20: Mid-year release V21: Q4 2025 rollout Why we care. This roadmap helps you and developers plan technical resources and implementations for the coming year. Between the lines. The staggered release schedule suggests Google is maintaining its pattern of quarterly updates while giving developers significant transition time. What’s next? Developers should monitor Google’s release notes…
The intersection of technology and democracy is an evolving story, and platforms like Telegram’s Fragment are playing a significant role in shaping its trajectory. Fragment, a decentralized username marketplace powered by The Open Network (TON), has attracted widespread attention for its innovation. However, this same innovation raises concerns about the platform’s role in fostering impersonation, spreading misinformation, and influencing elections in ways that could destabilize democratic processes. Fragment’s Potential for Misuse Fragment enables users to purchase unique usernames that are permanently tied to the TON blockchain. While this feature is appealing for creating distinct online identities, it opens the…
Being on a fully competitive edge of social media marketing, you would have found yourself facing a conundrum: traditional methods of reaching customers are losing their effectiveness. While social media and digital marketing have undoubtedly expanded our horizons, they’ve also rendered our audience immune to tired, one-size-fits-all marketing ploys. Consumers have become adept at dodging clichés, employing ad blockers, and cultivating a knack for tuning out banner ads. However, amidst this challenge lies a golden opportunity: the timeless allure of belonging. Nowadays, people aren’t just purchasing products; they’re investing in brands that resonate with their values and identity. Authenticity reigns…
July is here, and we are back with a fresh set of resources for our fellow web developers. This month, we have a variety of tools and libraries covering different areas of web development, from libraries, frameworks, guides, and best practices, to inspiration. Without further ado, let’s jump in and see the full list. Autofix CI Autofix.ci is a tool for GitHub Action that automatically fixes your pull requests. You can define a GitHub Action workflow, run your code-fixing tools, and it will update your pull requests as needed. It works with existing linters, formatters like Prettier and ESLint, and…
Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his expertise in the search marketing industry. He only provides consulting services to expert SEOs and also performs search marketing expert witness services. Barry graduated from the City University of New York and lives with his family in the NYC region. You can follow Barry on…
New year, new influencer marketing strategy! Well, maybe not an entirely new strategy… However, this is a great time to re-evaluate how your team is working with creators to engage and grow your audience. Thankfully, celebrity makeup artist and content creator, Melissa Murdick, and Alanna Marder, Senior Director of Integrated Marketing and Communications, SEED Beauty, share their insights on how to engage and win over your audience with influencer marketing. Watch the full discussion with Alanna and Melissa here. Top Influencer Marketing Strategies for 2024Influencer Marketing Strategy #1: Rely on repetitionFocusing your influencer marketing strategy on long-term partnerships will be key in 2024. Why? Creators…