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It’s 2025, and you’re juggling content creation, DMs, collabs, and probably a few light existential crises about whether to post a Reel or carousel next. Automation is no longer a fun buzzword; it’s the glitter glue holding the digital creator economy together. But let’s get one thing straight — bots aren’t here to steal your thunder; they’re here to help you shine brighter.The numbers don’t lie: according to HubSpot’s State of Marketing Report, 61% of marketers report that automation has helped them save significant time on daily tasks. And they’re onto something — when you’re spending over 20 hours a…

Marketing conferences are essential to stay updated with industry trends, network with peers, and learn from top experts. With so many events to choose from, it’s important to know which conferences will provide the most value for you and become a must-attend event, and which are not for you. Here is my annual guide to the top marketing conferences I recommend you attend in 2025, featuring in-person options across various digital marketing specialties. Whether you’re looking to deepen your knowledge and learn the latest tactics in SEO, content marketing, social media, or digital advertising, there’s an event tailored to your…

Artificial Intelligence has taken the world by storm lately. There are many use cases where the use of AI helps you save time and ensures effective utilization of available resources. The two noteworthy use cases are content creation and content curation, especially for growing businesses. Content helps you connect with your target audience and enables you to score quality leads. However, creating quality content day in and day out may be daunting. This is where content curation comes in, making it easier for you to maintain a decent flow of information output. Businesses have started leveraging AI not just for…

The 2024 holiday shopping season marked a pivotal shift in consumer behavior, with paid search leading the way for retail sales, according to Adobe. Smartphones became the dominant platform for online purchases while generative AI emerged as a significant shopping assistant. Channel wins. Paid search led holiday retail sales with 29.7% revenue share (up 1% YoY), while affiliates and partners, including influencers, saw stronger growth at 17.6% (up 6% YoY), significantly outperforming social media traffic. Influencers proved highly effective, converting shoppers 9x more than social media overall, with 37% of Gen Z making purchases based on their recommendations By the…

The best and worst thing about solo development is the “solo” part. There’s a lot of freedom in working alone, and that freedom can be inspiring, but it can also become a debilitating hindrance to productivity and progress. Victor Ayomipo shares his personal lessons on what it takes to navigate solo development and build the “right” app.As expected from anyone who has ever tried building anything solo, my goal was not to build an app but the app — the one app that’s so good you wonder how you ever survived without it. I had everything in place: wireframes, a…

By Jesse Kennedy January 9, 2025 Running a small business can feel pretty isolating, can’t it? The long hours, endless decisions, and constant second-guessing—all while flying solo. It’s easy to feel like you’re the only one navigating this wild journey. But here’s a little secret: you don’t have to go it alone! 🙌 Why Small Business Owners Often Feel Isolated The day-to-day grind of running a business means you’re wearing multiple hats—owner, marketer, customer service, and more. And while it’s rewarding, it can leave you feeling like you’re on an island. The pressure is real. There’s no “team” to bounce…

As businesses continue to leverage social media to connect with their audiences, staying ahead of the curve is essential. In 2025, the social media landscape will evolve with new technologies, shifting consumer behaviors, and emerging platforms. Here are eight trends to watch that will shape how businesses engage online this year. 1. AI-Generated Content Becomes Standard The rise of generative AI tools is transforming content creation. Businesses are adopting AI to generate posts, captions, and even video scripts faster than ever before. In 2025, expect AI-driven personalization to reach new heights, delivering tailored messages based on user preferences, habits,…

With TikTok’s future in the United States hanging by a thread, speculation about potential buyers is reaching a fever pitch. The platform, a cultural phenomenon with over 1.5 billion users worldwide, faces a January 19, 2025, deadline to change ownership or risk being banned in the U.S. This ultimatum, driven by national security concerns, has sparked a high-stakes bidding war among prominent names and corporations eager to acquire TikTok’s U.S. operations.The central question now is: Who has the resources, strategy, and vision to take on TikTok and secure its future in the U.S. market? Let’s explore the potential contenders and…

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his expertise in the search marketing industry. He only provides consulting services to expert SEOs and also performs search marketing expert witness services. Barry graduated from the City University of New York and lives with his family in the NYC region. You can follow Barry on…

What to put on a business card? It’s a tricky question. A business card that contains just the right information (and a stellar design) will grab attention and help you stand out. It’s the thing that makes someone else remember you, or your pitch. Even in the digital age, a business card is a popular–and necessary networking and communication tool. Having a great business card provides legitimacy to your or your business, it’s a quick and easy way to exchange information, and can provide ways to help promote your work. What you put on your business card says a lot…