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By Chelsea Hurst August 22, 2024 I’m gonna take things way back. During my senior year of high school, I served as the entertainment editor for our school magazine. For my fellow Gilmore Girls fans out there, I felt like Rory writing and editing for her school’s newspaper, The Franklin (minus the uniforms and a character like Paris out to make my life miserable). Unfortunately, in my very first issue, I learned an incredibly important lesson the super hard way. 🫠 I designed the entertainment page, which incorporated several images of movies and TV shows that we reviewed that month.…

Content marketing can be extremely effective at putting your professional services brand on the map. And if you think about how consumers interact with digital media, this shouldn’t be too big of a surprise. According to data from 2021, 85% of Americans go online at least once a day, with 31% reporting being online almost constantly.  So, if you consider that finding information, watching videos, researching educational resources, and finding inspiration rank among the top reasons for using the Internet, it becomes completely logical why businesses are spending more and more of their marketing budgets on producing and distributing quality…

What if your brand could tap into the audience of an online superstar? Getting your message across to a relevant audience can be priceless. In the past, only big brands could afford celebrity endorsements. Now, with the power and reach of social media, influencer marketing is far more accessible. For just $700, you could get a reach of over 15,000 impressions—and if your brand is a big spender, you could partner with a TV celebrity like Emilia Clarke for around $130,000. Let’s dive into influencer marketing campaign costs, so you can start planning your very own influencer marketing campaign. What Exactly Is an…

Adobe Lightroom is one of the most useful tools you can use to optimize your photos and graphics. Whether you’re a beginner or a pro, it has features suitable for everyone. What makes Lightroom more powerful is its ability to extend its features with third-party presets. These presets allow you to instantly apply effects, enhance photos, adjust tone and mood, and much with just a few clicks. Finding amazing Lightroom presets is not difficult. There are plenty available on platforms like Envato Elements. But, for those of you who are on a tight budget and can’t afford premium presets, we…

Tracking key performance indicators is essential to measuring the growth of your e-commerce business. These indicators provide you with valuable insights, enabling you to make data-driven decisions and devise stellar growth strategies. The goal here is to make things quantifiable. So you know what’s working and what’s not. Running a successful business is a collaborative effort of different domains. Your content, marketing, sales, and customer success teams may be responsible for different deliverables. But they all strive towards a uniform goal. It’s important to track the key performance indicators representing diverse domains to ensure that you’re growing consistently. The goal…

Imagine a world where every interaction between a brand and its audience is not merely a touchpoint but a genuine connection — a moment that feels personal, engaging, and relevant.This is where influencer marketing is heading, driven by a powerful shift towards authenticity, technology, and data-driven strategies. In the October 2024 Influencer Marketing Report (based on 247 surveyed marketers), we witnessed a profound transformation unfolding across the digital landscape. We are not merely observing trends but witnessing the disruption of conventional marketing norms, guided by the preferences of Gen Z marketers and the integration of technology like AI. Download Full…

In today’s fast-paced digital landscape, scaling a brand effectively requires more than just an innovative product or service. For D2C and e-commerce marketers, understanding the intricacies of growth strategies across different stages of business development is crucial.   A recent analysis of 71 brands offers valuable insights into the optimal strategies for startups, scaleups, mature brands, and majority offline businesses. Here’s what we learned.  Startup Stage: Building the Foundation  Key Strategy: Startups focus on impressions-driven channels like Paid Social to establish their audience base. This approach is essential for gaining visibility and creating a strong initial footprint in the market.  Case…

It’s time for our monthly roundup! In this edition, we’ve gathered some exciting new resources for web developers, with a focus on the PHP ecosystem. PHP has experienced a bit of a renaissance lately, especially with Laravel’s influence on the JavaScript ecosystem, and with the upcoming release of PHP 8.4 around the end of this year, PHP is getting more interesting to work with. We also have a few resources that are not PHP-specific but are worth checking out. Fresh Resources for Web Designers and Developers (September 2024) Fresh Resources for Web Designers and Developers (September 2024) It’s September and…

SEO is far from dead – it’s simply changed beyond recognition. To stay relevant, SEOs must adapt to these shifts, expand their skillsets and embrace new technologies.  This article outlines 13 hard-hitting truths about modern SEO, revealing the realities every SEO professional needs to know to stay ahead. These insights are intended to challenge your current approach, pushing you to rethink strategies that may no longer serve you. 1. Content-level SEO is not enough Traditional content and website-level SEO tactics like page speed, keyword optimization and link building alone will no longer succeed. SEO now has three tiers:  Content level.…

Photo credit: Unsplash In today’s competitive online marketplace, e-commerce businesses must adapt rapidly to keep up with changing search engine algorithms and evolving consumer behavior. Recognizing this need, Backspace Marketing, a leading digital strategy agency, has rolled out an enhanced suite of SEO strategies designed specifically for e-commerce in 2024. These strategies focus on improving site visibility, driving high-quality traffic, and optimizing user experiences to turn clicks into loyal customers. Enhancing E-commerce Visibility Through Targeted Keywords In the e-commerce sector, visibility is essential. Backspace Marketing’s approach to e-commerce SEO emphasizes using highly relevant, product-specific keywords that align closely with…