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With the clock ticking down to a potential nationwide TikTok ban, millions of users, businesses, and influencers are grappling with what could be a seismic shift in the digital landscape. The platform, with over 1.5 billion active monthly users, has become a cornerstone for content creation and brand marketing. Now, the social media platform faces the threat of being completely removed from app stores across the U.S.This looming ban isn’t just about an app; it’s about the livelihoods and strategies tied to its success. For influencers, it could mean losing their primary source of income and engagement. For businesses, it threatens…

At the beginning of 2002, there were more than a dozen “search engines,” including crawlers, directories, and paid/PPC/CPC engines. But by the end of that year, Google had emerged from the pack to become the leading player. (According to Nielsen//NetRatings, Google had a 39% share of 47 million “search hours” in December 2002.1) I recently called the past 20 years “The Age of the One-Trick Pony.” Back at the beginning of 2003, if you figured out how to improve a website’s visibility in Google’s organic search results, then you could get a well-paying job at an SEO agency. But, SEO…

In this tutorial, we will cover how to build a fully functioning Connect Four game in HTML, CSS and Vanilla JavaScript. Here’s the demo we’ll be working towards. Click on the available slots to place whichever colour is next in the queue! Begin with simple HTML markup Alright, let’s get started. In the body of your HTML file, add the code below. 1 class=”container”> 2 3 Connect 4 4 5 class=”board”> 6 7 8 9 id=”reset-btn”>Reset Game 10 11 12 class=”message”> 13 class=”status”> 14 class=”winner”> 15 Apply some CSS styles We’ll start our…

In 2025, generative artificial intelligence will shift from a behind-the-scenes tool to a central driver of innovation in marketing.We can expect the emergence of agent AI 2.0, a new breed of agent AI that will manage complex, real-time tasks. Alongside this shift, tech firms like Apple and Anthropic are poised to become key players, stealing some of the AI spotlight from companies like OpenAI and Google.This transformation will be fueled by AI’s evolving ability to reason more effectively and retain more context.Here are key AI trends to watch out for in 2025. The rise of agent AI 2.0In 2024, agent…

Integrating social media strategies with search engine optimization (SEO) campaigns has evolved into a vital aspect of modern digital marketing. While search engines may not directly account for social media signals, the indirect benefits—ranging from enhanced visibility to stronger user engagement—play a crucial role in boosting SEO performance. Backspace Marketing understands the power of this synergy and employs proven methods to align these strategies for optimal results. This guide explores actionable ways to merge social media efforts with SEO to maximize your brand’s online reach and impact. Creating Synergy Between Social Media and SEO Social media and SEO are…

Mongchin, widely known as Mongabong, is an influential personality in the world of social media and influencer marketing. With her down-to-earth nature and relatable approach, she has captured the hearts of her followers, not only for her fashion sense but for her versatility and entrepreneurial spirit. From her iconic collaborations with well-known brands to her adventures around the world, Mongchin is much more than just a beauty and lifestyle influencer in Singapore. Here are five quirky and lesser-known facts about Mongchin that will give you a deeper appreciation for her multifaceted career and personal life. 1. She Was Chosen to…

Search Engine Land gives PPC experts a platform to share their in-depth knowledge and timely insights – with the goal of helping you solve problems, manage challenges and understand the constantly shifting landscape of paid search, paid social, and display. What follows are links to the 10 most-read, must-read Search Engine Land PPC columns of 2024 that were contributed by our fantastic group of subject matter experts. Discover how this bid strategy can optimize your Google Ads campaigns for the most valuable actions and overall profitability. (By Sarah Stemen. Published Feb. 7.) Learn to negate poor performers, track disapproved products…

Searching for the most flexible front-end workflows and toolkits, it’s easy to forget how powerful some of the fundamentals on the web have become these days. This post is a journey through new front-end features and what they are capable of.Component-specific styling, styling parents based on their children, relative colors — the web platform is going through exciting times, and many things that required JavaScript in the past can today be achieved with one simple line of HTML and CSS.As we are moving towards 2025, it’s a good time to revisit some of the incredible new technologies that are broadly…

Since Search Engine Land launched, we have given SEO experts a platform to share their in-depth knowledge and timely insights – with the goal of helping you solve problems, manage challenges and understand the constantly shifting SEO landscape. What follows are links to the 10 most-read, must-read Search Engine Land SEO columns of 2024 that were contributed by our fantastic group of Subject Matter Experts. Dive into Google Search Console’s features and reports, plus how to navigate the tool like a pro, from basic setup to advanced SEO analysis. (By Anna Crowe. Published July 8.) Get more done in less…

The global influencer marketing market has become a $24 billion industry and continues to surge. More businesses are tapping into the influencer ecosystem to help market their products at a commission. To give Amazon sellers more avenues to market their products, the ecommerce giant introduced its influencer program. The Amazon influencer program offers influencers and content creators a means to monetize their content by recommending products to their followers. In this guide, I’ll cover everything you need to know about how to apply to the Amazon Influencer program, its benefits, and the best tips to maximize your earnings. What is…