Author: admin
Imagine yourself or your product on the cover of a magazine. You wouldn’t be the first to do so. It’s a dream that has been passed down through generations. There’s something unique about a magazine layout. Whether you’re creating a print publication or a simple mockup, they offer a professional look. They also lend an air of legitimacy to any project. That’s what makes the magazine layout templates in this collection so fun. They allow you to create a compelling cover, spread, or editorial regarding whatever subject you like. Thus, they’re handy for multiple use cases. They’re also easy to…
LinkedIn is becoming a bigger platform for creators.The social platform for professionals is a growing tool for creators to build an audience and get brand deals. Creators like Gen Z public speaker Morgan Young, comedian London Lazerson and Jonathan Reid, founder of podcast firm Reidentify, are some of the biggest stars on LinkedIn. They’re using new tools like video and newsletters to create unique content that is different from Instagram, YouTube, and X.Jamé Jackson Gadsden is a community manager at LinkedIn whose job is to help creators and users grow their followings based on what resonates with people. This includes…
As digital competition continues to grow, Backspace Marketing has introduced a suite of SEO and social media services tailored specifically for e-commerce brands. These services aim to enhance online visibility, drive targeted traffic, and foster active community engagement. By combining SEO expertise with data-driven social media strategies, Backspace Marketing provides integrated services for brands looking to expand their digital presence. Addressing the Modern Digital Consumer’s Needs With more consumers starting their online journeys on search engines or social platforms, e-commerce brands need a balanced approach to capture and maintain customer interest. Backspace Marketing’s service suite addresses this dual need,…
That the role of artificial intelligence (AI) in email marketing is expanding beyond simple copywriting to tackle some of the more intricate tasks is no fresh update. As Jaina Mistry, Director of Content and Email Marketing, Litmus notes- “While generative AI is making waves, that’s not the only AI out there. Marketers have been using AI to help them spend more time on important things for years now. Machine learning helps marketers curate the right content for the right subscriber. Predictive analytics helps us determine what content to add to newsletters instead of spending hours figuring out what content will…
During the past few months, we’ve been testing the SEO capabilities of the world’s most popular CMS systems in 2024. We’ve been revealing the results of our individual tests as we go. And it’s safe to say that some CMS systems performed better than others. This post is an update of a similar test we did 3 years ago, where we also answered the question of which CMS is best for SEO. Back then, WordPress was the clear winner. But is this still the case? Now it’s time to get to the nitty gritty, as we: compare the CMS systems…
Variable fonts make it easier to design websites. After all, they offer a more flexible and efficient way to handle typography. And with the introduction of WordPress 6.5, leveraging these fonts has become easier than ever thanks to the new Font Library feature. Whether you’re a professional developer or a DIY website owner, understanding how to use variable fonts in WordPress can make a big difference in how you approach your site’s aesthetics and performance. Here’s how you can put variable fonts to work in WordPress using the latest tools available. What are variable fonts, and why should you care?…
President-elect Trump reversed his 2020 stance on banning TikTok, telling supporters to “vote for Trump” if they want to “save TikTok in America.” State of play: Why we care. With 170 million U.S. users, TikTok’s fate hangs in balance as Trump’s election victory could impact the Biden-era law requiring ByteDance to divest from TikTok by January 2025. This means as brands – there could still be all those millions of people to target past 2025. As we are well into Q4, where plans for 2025 budget are being discussed – whether it’s wise to allocate budget to TikTok is unclear.…
He pulled down his pants, and in that moment, turned a prank into a branding jackpot.In 2012, in front of millions of football fans glued to their screens, Danish striker Nicklas Bendtner, the sport’s infamous bad boy, decided to celebrate his goal in a way that would change the landscape of sports marketing forever. In a cheeky move, he pulled down his shorts to reveal underwear with the logo of Irish bookmaker Paddy Power. What followed was a storm of controversy and a $126,000 fine from UEFA.Paddy Power, a brand relatively unknown at that time, covered Bendtner’s fine and turned that…
I analyzed 300K keywords to understand what triggers AI Overviews. The results were predictable in some ways and wholly surprising in others.For instance, one of my favorite stats (although not the favorite – you’ll have to read on for that ) is that 99.9% of AI Overview SERPs display at least one other SERP feature.In this study I attempt to nail-down the key differences between AIO SERPs, vs. non-AIO SERPs.I hope you find it interesting!A quick side-by-side comparison of the dataMetricAIO SERPsNon-AIO SERPsMedian Keyword Difficulty1233Median Search Volume50029,000Median Traffic Potential2,20018,000Median CPC0.350.45Median Keyword Length42Mobile Traffic Percent81%77%Desktop Traffic Percent19%23%Average AIO search volumes are 193x…
November is just around the corner and that means: It’s time for some new desktop wallpapers! Created with love by the community for the community, they are available in versions with and without a calendar. Enjoy!When the days are gray and misty as they are in many parts of the world in November, there’s no better remedy than a bit of colorful inspiration. To bring some good vibes to your desktops this month, artists and designers from across the globe once again tickled their creative ideas and designed unique and inspiring wallpapers that are bound to sweeten up your November.The…