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A compelling portfolio is an important part of every designer’s promotional material. Potential clients and employers will use it to judge your skill level. It could be the difference in whether they contact you. With that in mind, why not go all out? For example, employing video is a great way to grab a viewer’s attention. You can make something unique – a memorable experience that beats a plain old website. Starting a video package from scratch can be tedious. But the right video template can help you get off to a roaring start. Start up your editing software, make…

In the 21st century, it’s nearly impossible to escape from the term artificial intelligence or AI. Despite this, the vast majority of people know this term to mean ChatGPT and a very slim percentage of the population knows what AI is actually capable of. While ChatGPT is useful, it is limited as to how much it can actually help you out by design. When it comes to what kind of AI you should be using instead, it’s important to know which tool is right for the job. Therefore, it’s essential to be aware of what AI tools are at…

Influencer discovery has outgrown hashtag scrapes. Today’s buyers face two hard questions: Do you need raw scale or verifiable audience quality? How quickly can you move from a fuzzy brief to a defensible shortlist? Across the market, we’re seeing AI/semantic search, lookalike expansion, and topic-led exploration replace manual hunting, while audience-first filters (geo, language, age, interests) and fraud/credibility scoring purge false positives early.Discovery no longer stands alone; the stronger platforms push straight into IRM, campaign ops, and commerce attribution (Shopify codes, GA, affiliate), closing the loop from “find” to measurable revenue. Multi-network coverage is now table stakes, but the differentiator…

The rising familiarity makes users more likely to create and share valuable content. If you look over the platform where you explore a sea of content. You can learn many tips, tricks, hacks, or skills under one umbrella for everything. But, when it comes to your brand, how can you make it well known to the audience? In this instance, you can share quick and valuable tricks that help your audience to know how to use your product. The For You page is an incredible feature that helps you the most by exploring the trending content. Also, make sure to…

As responsible digital professionals, we are becoming increasingly aware of the environmental impact of our work and need to find effective and pragmatic ways to reduce it. James Chudley shares a new decarbonising approach that will help you to minimise the environmental impact of your website, benefiting people, profit, purpose, performance, and the planet.Climate change is the single biggest health threat to humanity, accelerated by human activities such as the burning of fossil fuels, which generate greenhouse gases that trap the sun’s heat.The average temperature of the earth’s surface is now 1.2°C warmer than it was in the late 1800’s,…

You just spent a week filming and editing a Reel. You post it, close your eyes, cross your fingers, and… nada. No comments. No saves. Just a couple of pity likes from your coworkers (been there). If it’s any consolation, you’re not alone. Instagram engagement is down across the board. Average engagement rates have dropped 28% year-over-year, now hovering around 0.50% per post. Even great content is getting buried in the feed faster than ever. So, what does work when it comes to drumming up engagement on Instagram today?  We looked into it — the data, the trends, and the…

As Instagram evolves, its influence on search and discovery is expanding. In 2025, the platform is no longer just a place to post photos and Reels — public posts from professional accounts can now appear in Google search results. At Kobe, we see this shift as a pivotal moment: Instagram has become part of the search engine ecosystem. Content must be planned and measured with search in mind, and a solid understanding of how Instagram’s recommendation systems work is essential. For example, Instagram currently prioritises three core engagement signals — average watch time, like rate and send rate — when…

Does your content embody Google’s E-E-A-T (experience, expertise, authoritativeness, and trustworthiness) helpful content system? If so, you’re likely in a position to get cited by LLM-powered tools like ChatGPT and Perplexity.  Why is that? It’s because Google’s helpful content system and LLM (large language model) preferences share a lot in common.  Granted, LLMs and search algorithms operate in different ways, but they value a lot of the same signals.  In 2022, Google released its Helpful Content Update along with a revised version of its classic E-A-T (experience, authoritativeness, and trustworthiness) quality rater system.  Thanks to the update, the acronym gained…

By Sean Tinney September 19, 2025 Your small business is bleeding potential revenue. Every day you delay implementing professional email marketing, competitors are capturing customers who should be yours. While you’re still researching, they’re already nurturing leads, recovering abandoned sales, and turning one-time buyers into repeat customers. Which email marketing platform works best for your business? With dozens of options promising to transform your marketing results, the choice feels overwhelming. Each platform has its strengths and weaknesses. Some excel at automation, others on design. We’ve analyzed what small businesses actually need from their email marketing platforms. This guide reveals 10…

These days, marketing is more complex than ever. Gone are the days when publishing an ad in the newspaper or other periodical, then getting a billboard, would be enough. Now, you need more elaborate advertising in addition to shorter pieces. This truth has a long history: just think about the infomercials that have been a fixture of late-night TV for decades, and the sponsored articles in periodicals. However, nowadays there are many types of content marketing for you to consider. The Importance of Content Marketing Today Not only has the variety of content marketing improved, such as through podcasts or…