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Influencer marketing has become a mainstay in the beauty industry. According to recent data from Traackr’s Beauty State of Influence report, it appears likely that investment in influencer programs will only increase. Not only are beauty brands seeing good return on investment (ROI) from their influencer programs, beauty creator’s audience engagement is increasing year-over-year: Content mentioning makeup terms: saw a 13% increase in engagements and 42% increase in video viewsContent mentioning skincare terms saw a 44% increase in engagements and 49% increase in video viewsContent mentioning hair care terms saw a 17% increase in engagements and 37% increase in video viewsContent mentioning…

In today’s hyper-connected digital world, social media has become far more than a communication tool—it’s a complex ecosystem that can significantly impact mental health and behavioral patterns. For Social Media Explorer, this resource delves deep into the intricate relationship between social media platforms and substance abuse, exploring how digital interactions on social media accounts can both reflect and influence addictive behaviors, as well as support recovery from addiction. The Digital Echo Chamber of Substance Abuse Social media sites have transformed how we perceive and interact with substance use, creating powerful mechanisms that can normalize and even glamorize addictive behaviors.…

Third party verification provider DoubleVerify has announced an expanded partnership with Snapchat, which will enable DoubleVerify to offer brand safety and suitability measurement for Snapchat campaigns. DoubleVerify’s brand safety and suitability measurement provides insights into ad placement on platforms, and whether your ads are being displayed alongside objectionable content. That gives brands extra peace of mind around brand placement, while also ensuring that the platforms are upholding their own ad placement standards. As per DoubleVerify: “With this release, global advertisers can independently authenticate campaign quality and protect brand reputation within Snap’s engaging, user-generated platform […] DV’s advanced AI-driven classification technology…

Google is rolling out brand guidelines settings for Performance Max campaigns, first announced in May, allowing advertisers to customize elements like business names, logos, colors and fonts. How it works. Advertisers can tailor ad creative to better align with their brand identity. Feature is currently available in select accounts, with broader rollout underway. Helps ensure consistent branding across Google’s ad placements, including YouTube and display. Why we care. This new capability gives more control over how your brand identity is portrayed across Google’s ad network, potentially improving campaign performance and consistency. The catch. There appear to be some minor inconsistencies…