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The Power of Integrated Digital Strategies Backspace Marketing, a leader in digital marketing innovation, has mastered the art of blending social media advertising with search engine optimization (SEO). This unique approach enables businesses to maximize online visibility, foster deeper audience engagement, and achieve sustainable growth. By aligning these two critical channels, Backspace Marketing sets the stage for campaigns that resonate with both search algorithms and human audiences. The strategic integration of social media and SEO offers businesses a chance to stand out in a competitive digital landscape. Combining the immediacy of social platforms with the enduring benefits of SEO…

Did you know that, according to a recent survey, 79% of people stated that user-generated content (UGC) influenced their purchase decisions in a significant way? This is proof that brands can’t get away with using cookie-cutter templates and copying their competitors’s strategies and selling points. Hence, in this article, we will explore different types of UGC, strategies to encourage and manage it, and the benefits of incorporating UGC into your broader content marketing efforts. Types of User-Generated Content UGC comes in various types and formats, each offering unique opportunities for you to engage with your audience and build authenticity. Here…

Want to learn about the state of sales in 2025? What’s the median sales win rate or average deal size? What are the most common challenges among SDRs? What’s the usage rate of AI tools among sales professionals? Keep reading as we’ve gathered answers to these questions with a curated list of 27 up-to-date sales statistics to know in 2025.Click for a specific section:Sales Benchmarks One survey found that the average sales win rate is 21% (HubSpot) Less than 4 in 10 sales professionals claim their average sales win rate is at 51% or above (HubSpot) The median pipeline generated per…

If you’re looking for cool effects, filters, and transitions to use in your Filmora projects, you’re in the right place. In this post, we explore the Filmora effects store to find the best effects you can use to create amazing YouTube videos, Instagram promos, TikToks, travel vlogs, gaming videos, and much more. Wondershare Filmora is one of the best video editing software out there. And what makes it even better is its massive library of effects you can now access directly from Filmora. We handpicked some of the coolest Filmora effects from the Filmstock library. There are both premium and…

When moving from non-conversion to conversion-based bidding, Google appears to automatically enable broad match on campaigns. This affects existing exact and phrase match keywords, converting them to broad match without user confirmation. Why we care. Advertisers switching to conversion-based bidding could unknowingly have their keywords shifted to broad match. Broad match can drastically alter campaign targeting, leading to spikes in irrelevant clicks. The response: Advertisers, including Navah Hopkins from Optmyzr, flagged the issue, raising concerns about wasted budget and campaign performance. Navah led the criticism, reminding us that she isn’t one to just disapprove of Google with no cause –…

WHY TRUST INFLUENCER MARKETING HUB? Influencer Marketing Hub sets itself apart from conventional review platforms through the involvement of Influencer Marketing experts such as Werner Geyser, Djanan Kasumovic, Camille Kennedy, Dave Eagle, and other notable industry figures. This expert team brings a profound understanding of the Influencer Marketing landscape, assessing tools and platforms with an insider’s perspective on capabilities, experience, and industry acumen. Unlike user-generated review platforms, Influencer Marketing Hub’s evaluations are rooted in extensive firsthand experience and direct interactions with the tools and platforms in question. This ensures that the reviews are not only trustworthy but also deeply informed.…

Understanding media performance in digital marketing is like navigating a maze that constantly changes. The emergence of platforms like TikTok has revolutionized how brands connect with their audience, adding layers of complexity and opportunity. However, with regulatory changes such as GDPR and iOS 14.5 updates, eCommerce brands are now facing a growing challenge: gaining clear visibility into the performance of their media mix channels.  Top of Funnel Marketing  Top-of-funnel marketing is about more than just creating buzz; it’s about laying a sustainable foundation for growth. Imagine it as the first chapter of an engaging novel, where the story begins, intrigue…

As a designer, you’re much like a chemist. Each day in your “lab,” you explore and devise the perfect solutions to meet your clients’ critical needs. This isn’t just professional skill – it’s akin to alchemy, where you transform the ordinary into the extraordinary. This transformation, often perceived as magical by clients, turns their complex design challenges into seamless solutions. When you receive praise and payment for your work, it’s a win-win. However, beyond the essential professional chemistry, there’s another type crucial for success: personal chemistry with your clients. 5 Characteristics of A Positive Work Environment 5 Characteristics of A…

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his expertise in the search marketing industry. He only provides consulting services to expert SEOs and also performs search marketing expert witness services. Barry graduated from the City University of New York and lives with his family in the NYC region. You can follow Barry on…

Small businesses are discovering a powerful truth: digital marketing isn’t just an option anymore—it’s a game-changing force that’s leveling the playing field against bigger competitors. As someone who’s helped countless businesses transform their digital presence, I’ve witnessed firsthand how the benefits of digital marketing can revolutionize a small business’s growth trajectory and have written in detail about this in Digital Threads. “89% of marketers witness a boost in returns when incorporating personalization into their campaigns” The numbers speak volumes about digital marketing’s effectiveness, especially when it revolves around features such as personalization that are easy to implement in digital yet…