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Third party verification provider DoubleVerify has announced an expanded partnership with Snapchat, which will enable DoubleVerify to offer brand safety and suitability measurement for Snapchat campaigns. DoubleVerify’s brand safety and suitability measurement provides insights into ad placement on platforms, and whether your ads are being displayed alongside objectionable content. That gives brands extra peace of mind around brand placement, while also ensuring that the platforms are upholding their own ad placement standards. As per DoubleVerify: “With this release, global advertisers can independently authenticate campaign quality and protect brand reputation within Snap’s engaging, user-generated platform […] DV’s advanced AI-driven classification technology…

Google is rolling out brand guidelines settings for Performance Max campaigns, first announced in May, allowing advertisers to customize elements like business names, logos, colors and fonts. How it works. Advertisers can tailor ad creative to better align with their brand identity. Feature is currently available in select accounts, with broader rollout underway. Helps ensure consistent branding across Google’s ad placements, including YouTube and display. Why we care. This new capability gives more control over how your brand identity is portrayed across Google’s ad network, potentially improving campaign performance and consistency. The catch. There appear to be some minor inconsistencies…