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Email marketing is one of the most powerful tools for driving engagement and sales, but let’s be honest—not all emails get the results we hope for. Sometimes, they get ignored. Other times, people open them but never click through. The secret to a high-performing email isn’t just great content—it’s a well-designed Call-to-Action (CTA). According to Campaign Monitor, a well-designed and optimized button-based call to action can increase conversions by up to 28%! Your CTA is the bridge between interest and action. Whether you want subscribers to shop a sale, sign up for an event, or download a freebie, your CTA…
Some things in life are constant – Google rankings aren’t one of them. If you’ve been paying attention (or just reading this website), you’ve likely noticed that rankings are becoming increasingly unstable. Industry veterans, with years of context, may feel this shift the most. That’s why I believe SEO is evolving into something new. What that means – and whether the industry is adapting well – is a discussion for another time (TL;DR: we’re not doing great, but we’re not failing either. Change is hard). One key driver of this shift is SERP instability. What I’d like to do here…
It started with a handshake and a vision: to make politics viral. In 2024, deep inside the strategic war rooms of the Democratic National Convention (DNC), a team of digital architects devised an audacious plan—what if, instead of relying on traditional news media, they handed the power to TikTokers and Instagram stars? What if the most-watched political correspondents weren’t seasoned journalists, but influencers with millions of engaged followers?The result? A $10 million influencer strategy that saw over 200 social media personalities flood Chicago, armed with exclusive access, behind-the-scenes content, and a direct line to America’s youth.Some called it genius. Others…
SEO is like a never-ending story. There are always things to do. And these things need your undivided attention, from keyword research to content audits and performance reporting. Many of these are repetitive, recurring, and time-consuming. And that’s why you need SEO automation. What is SEO automation? By automating SEO, you use tools and software to do the repetitive optimization tasks for you. These tools don’t eliminate the need for a person to be involved, but they can do the heavy lifting. These tasks often contain data-heavy and time-consuming work. Think of all the manual work you must do to…
You probably know by now that we are fans of Sublime Text. It might look like a very simple code editor, but it has a lot of hidden features underneath. After exploring it for a while, you might be surprised to find that you can do quite a number of cool things in Sublime Text. We went in and dug around for a bit, and here are just some of the tips and tricks that we think you would like to play with. Let’s supercharge your coding experience in Sublime Text. Read Also: How to Identify Code Errors in Sublime…
Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his expertise in the search marketing industry. He only provides consulting services to expert SEOs and also performs search marketing expert witness services. Barry graduated from the City University of New York and lives with his family in the NYC region. You can follow Barry on…
Digital marketing is the name of the game for most types of commerce, even if ecommerce is not the only manner in which you interact with your customers. As the rise of digital marketing has continued, so too has the rise of artificial intelligence as an indispensable marketing tool. Despite its common use in today’s digital landscape, you may find AI intimidating, or bothersome. I have compiled 25 ways to leverage AI in digital marketing that you can implement today to bring your digital marketing efforts up to date, and benefit from the latest in AI technology. These tips will…
There isn’t much online that entices as effectively as food, especially if it’s shot or filmed with artistic flair. For that reason, it should come as no surprise to find The Pantry Boy among the top food influencers in Singapore. Helmed by Daren Teo, a self-made chef and the culinary star of the show, The Pantry Boy serves up beginner-friendly recipes that delight both the eyes and taste buds. With a blend of authenticity and creativity, Daren has successfully built a platform that not only resonates with food lovers and home cooks alike but is also positioned well for his…
Enterprise SEO platform BrightEdge published results on current AI Search trends, showing that Google AI Overviews (AIO) has expanded its presence by up to 100% in increasingly complex search queries. The changes suggest growing confidence in AI for search, with indications that Google is relying on authoritativeness and greater precision in context awareness for matching queries to answers, particularly in relation to content modality. The data shows that AI Overviews (AIO) has evolved from showing featured snippet style answers to being capable of handling multi-turn, complex search queries. The takeaway is that Google is increasingly comfortable with AI’s ability to…
If you need a new website or want to give your current site a modern update, this collection of 50 free responsive web and HTML templates is an excellent place to start. These templates are easy to use and fully customizable, making it simple to create a professional-looking website without breaking the bank. With a responsive design, your website will look great on any device, from desktop computers to mobile phones. By utilizing templates, you can impress your visitors with your design expertise without needing to be an expert in web design. These templates offer a wide range of features…