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By Jesse Kennedy December 16, 2024 For anyone looking to streamline their email marketing experience, simplicity and speed can mean everything. Now, there’s a new way to get started and stay connected, without the fuss of traditional sign-up and login steps. Introducing Google One Tap, a more direct path to accessing AWeber and unleashing the full potential of your marketing campaigns. What Is Google One Tap? Google One Tap puts an end to juggling multiple passwords, waiting for verification emails, and filling out lengthy forms. Whether creating a brand-new account or logging back in, a single tap grants immediate access…
AI caption generator tools have seamlessly taken over our digital marketing industry. In the last year or so, numerous companies have started using this type of software to automate their writing processes and increase overall productivity. While some naysayers are still worried about their long-term impact, we can’t neglect all the benefits these powerful writing tools provide. The cool thing about AI-powered content generators is that you can use them for instantaneous social media posting. You can use them for daily, repetitive tasks, which would otherwise distract you from things that matter. As a result, they can be of great…
Jumping into a theme created by a big cultural moment (like a movie premier) has become a common tactic in the marketing world. For example, when the Barbie movie premiered in July 2023, many brands released Barbie-themed products and Barbie-themed influencer campaigns. This happened at such volume and with such success that some reporters even gave this phenomena its own names — Barbiemania and #Barbiecore. Given this, it should be no surprise that many brands applied this same tactic for the long-awaited Wicked movie, which premiered on November 22, 2024.In fact, ahead of the Wicked movie premier, influencer campaigns took center…
Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his expertise in the search marketing industry. He only provides consulting services to expert SEOs and also performs search marketing expert witness services. Barry graduated from the City University of New York and lives with his family in the NYC region. You can follow Barry on…
Photoshop Plugins are one of the hidden features of the photo editor that many designers fail to notice. We created this list of the best free Photoshop plugins to show you how plugins can help improve your workflow. When it comes to graphic design, the way you organize your Photoshop app interface and plan the workflow plays a key role in efficiency and productivity. That’s why every designer should experiment with Photoshop plugins as they can permanently improve your workflow. With a single plugin, you can create gradients instantly. Or sharpen an image with just a few clicks. Or even…
Optimizing social media profiles has become a strategic advantage for businesses seeking improved search visibility and digital reach. Backspace Marketing, a leading digital marketing agency specializing in search engine optimization (SEO), emphasizes that while social media may not directly impact search rankings, well-optimized profiles offer indirect benefits that elevate a brand’s presence online. These include enhanced discoverability, consistent branding, and increased website traffic, all of which contribute to a stronger SEO foundation. The Value of Keyword-Optimized Social Media Profiles A fundamental step in enhancing social media profiles is aligning them with strategic keywords relevant to broader SEO campaigns. Backspace…
The Winter Olympics of 2010 were the first “social media games.” It was the first time we saw athletes with their own online platforms enter the arena. Since 2010, the International Olympic Committee (IOC) has placed strict guidelines on the social media usage of athletes, coaches, technical staff, and other Olympic committee representatives. As recently as the 2020 Summer Olympics in Tokyo, athletes were barred from sharing content on training, competition, or ceremonial grounds or posting about personal sponsors during the games. While some restrictions remain for the privacy of participants, the game is changing. In December 2023, the IOC…
Last updated on May 1st, 2024 at 07:22 pm Being in the SEO industry, you might know that backlinks they are the backbone of SEO. They act as votes of confidence, telling search engines your website is trustworthy and deserves a higher ranking. But, analyzing your backlink profile can feel like solving a complicated puzzle, especially if your budget doesn’t allow for fancy SEO tools. Fear not, you SEO warriors! I’m here to tell you the secret weapons that will help you in your SEO strategy: 10 FREE Backlink Checker Tools that will help you understand your backlink landscape and…
Favicons are often overlooked, yet they play a crucial role in brand-building and website creation. These small icons represent your site and provide valuable insights about your brand to web users. They also extend your brand’s visual identity and enhance the user experience. Despite these benefits, you might still question the value of favicons. They occupy minimal screen space, so why should they be significant? Trust us when we say that the impact of a well-designed favicon goes far beyond its 16×16 dimensions. In this article, we’ll explore what a favicon is, why it is important, and offer helpful tips…
WSET anchor Mark Spain has died, just three weeks after being diagnosed with pancreatic cancer. He was 64.“Hello sunshines! It is with a heavy heart that I share the passing of my loving husband Mark. Our family along with the city of Lynchburg lost a man of hope, someone who loves his city and stood for equality, treating others with respect and kindness,” his wife wrote on social media. “He was a husband, father, brother, friend and a positive light in the community. My first true love. He brought so much joy, compassion, love and strength into our lives, and…