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When you think of employee influencers, you might think of workers who share selfies at their desks. But they’re more than that. Think of them as brand ambassadors who contribute to your organization’s success and are trusted voices for your company. Because they connect so well with audiences, employee influencers can fit perfectly into your marketing strategy and guide leads through every step of the sales funnel. What is an employee influencer? An employee influencer is someone who has a unique ability to shape how others see the brand, products, and services. They stand out because they often have more…
No other factor determines the success of your SEO strategy quite like keyword research. Do it wrong, and you’ll wind up targeting the same industry keywords that everyone else does. Why is this bad? It is because you’ll deal with steep competition from sites with impossibly high domain authority scores (we’re talking the 80 – 100 range). As a result, it’ll become extremely difficult to crack the top 3 in the search rankings, which isn’t what you want. Do your keyword research right, however, and you’ll uncover keywords that others aren’t privy to yet, enabling you to carve out a…
Clear and concise presentations are an essential part of the business world. They leave an impression on stakeholders. That’s a great reason to go the extra mile when putting them together. So, how do you make your presentations memorable? Adding video to the mix is one way to get a viewer’s attention. It keeps people engaged while helping to explain concepts and ideas. Besides, a video is endlessly more interesting than an old static PowerPoint file. Sure, there could be a learning curve if starting from scratch. But you don’t have to be a video pro to create a compelling…
The fourth, and I suspect, last core update of the 2024 year, the December 2024 core update, is now done rolling out and complete. It started on December 12, 2024 and completed about 6 days later on December 18, 2024. This update was a typical core update where Google updates its core ranking system to make search results more relevant and helpful. It was atypical in that it started only about a week after the November 2024 core update was completed. What Google said. Google said about this core update: “The Dec. 2024 core update is rolling out, and we expect…
Tracking and reporting your SEO performance is essential for measuring success and making data-driven decisions. Whether you’re a business owner, marketer, or SEO professional, having the right tools can simplify your reporting process and give you actionable insights into your website’s performance. In this post, I’ll cover the 10 best SEO report tools that provide comprehensive analytics and data, plus offer 5 free SEO report templates so you can DIY your reports and showcase your results professionally. What is an SEO report? An SEO report is a summary of how your organic search optimization efforts are performing. Typically used by…
Did you know that 82% of companies leverage content to generate traction? Content is king. It helps you attract a relevant audience and generate quality leads for your business organically. Content helps you generate awareness about your brand and educate your target audience. It enables you to promote your solutions and convey your message to the masses. To make it happen, it’s important to create high-quality content consistently and timely. Hence, your content management workflow plays a huge role in helping you engage the intended audience. A well-thought-out content management workflow outlines your needs, helps you set clear goals, allows…
This is the fourth post in our series where we test the on-page SEO of the world’s most popular CMS systems. So far we’ve focused on hosted CMS systems (namely Wix, Squarespace, and GoDaddy). In this article, we’re turning our attention to WordPress. Read on to discover: how well set up for on-page SEO WordPress is out of the box in 2024, how you can configure your WordPress site to rank higher in Google Let’s get started with a summary. In Summary: Is WordPress good for SEO? WordPress is the world’s most popular CMS system. It powers everything from small…
What is a URL Shortener? A URL shortener is a tool that converts Long URLs into shorter, more manageable links. Once the URL has been shortened, it redirects users to the original URL. Short URLs are easier to share on social media, emails, or any other digital platform. Additionally, many URL shorteners offer advanced features such as tracking and analytics that can be useful in providing insights into user engagement. In this tutorial, we will cover how to create your very own URL shortener tool using JavaScript! By the end of this tutorial, we will have something like this: Let’s…
Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his expertise in the search marketing industry. He only provides consulting services to expert SEOs and also performs search marketing expert witness services. Barry graduated from the City University of New York and lives with his family in the NYC region. You can follow Barry on…
For startups operating on tight budgets, every marketing decision matters. Social media advertising has evolved into a powerful channel for driving growth, offering unparalleled targeting capabilities, immediate feedback, and flexible budgeting. Yet, quantifying its return on investment (ROI) can feel like an uphill battle. Understanding the metrics that define success, combined with leveraging the right platforms and avoiding common pitfalls, can help startups maximize every dollar spent. Why Startups Need Social Media Advertising Young companies often grapple with limited brand recognition and smaller customer bases. Social media advertising levels the playing field, enabling startups to compete against well-established brands…