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Instagram is about to make a significant change that will streamline how you measure the success of your content across the platform. Starting soon, Instagram will be rolling out “Views” as the primary metric for evaluating performance across all organic and boosted media formats, including Reels, Live, Photos, Carousels and Stories. This shift is set to simplify metrics and provide a more clear picture of your content’s reach and engagement. What’s Changing? 1. Transition to Views Metric The most notable update is the transition to using “Views” as the primary metric for all content types on Instagram. Here’s how this…
Microsoft is rolling out significant updates to its advertising platform, focusing on household attribution and regulatory compliance. Household attribution: Tracks ad engagement across devices in the same household Helps advertisers: Match cross-device ad interactions – Match ads served on one device to conversions on another. Gain deeper audience insights – Gain visibility into cross-device behavior, particularly for high-consideration products. Optimize campaign performance – Use actionable insights to improve campaign performance. Consent compliance upgrades. To comply with regulations in the EEA, UK, and Switzerland, Microsoft Advertising offers new tools for managing end-user consent. Features include: UET Consent Mode – Adjusts Microsoft…
with the ID “progress.” At the end of the CSS file, you’ll see it has a background color, a defined width and height, and it’s fixed at the top of the page. There’s also an animation that scales it from 0 to 1 along the x-axis — pretty standard if you’re familiar with CSS animations!Here’s the relevant part of the styles:#progress { /* … */ animation: progressBar 1s linear; } @keyframes progressBar { from { transform: scaleX(0); } } The progressBar animation runs once and lasts one second with a linear timing function. Linking this animation scrolling is just a…
As we close out the year, customer retention is more critical than ever for Shopify merchants preparing to make Q1 2025 their strongest quarter yet. In this on-demand webinar, you’ll get proven strategies to help you fuel long-term profitability and sustainable growth. Using the strategies featured in this webinar, top brands such as OLIPOP, Jones Road Beauty, and Wonderskin have achieved massive results, boosting their Shopify sales and retention. Now is the time to evaluate your retention approach. In collaboration with Yotpo, Agital offers this on-demand webinar packed with actionable tips to improve customer retention almost immediately and set your brand…
In today’s competitive digital landscape, e-commerce businesses must leverage every advantage to stand out. Combining social media strategies with search engine optimization (SEO) offers a powerful synergy that not only enhances visibility but also drives meaningful traffic and conversions. Backspace Marketing exemplifies how these two essential tools, when integrated, can create a seamless strategy for sustainable growth. How Social Media Drives E-commerce Success Social media platforms such as Instagram, TikTok, and Facebook have evolved into indispensable tools for e-commerce. These channels provide more than just visibility—they foster direct engagement with audiences. Through visually captivating content and interactive features like…
It’s that time of year again. Have you scratched everyone off of your holiday shopping list? No worries. We’re here to help. Check out these trending gifts for a little last minute inspiration, and make sure everyone gets exactly what they want this year! Health & Wellness Boosters The Protein Powder Variety Pack from Clean Simple Eats @karlabruzon the BEST tasting protein powder!! 🥥🧁🍌 love the variety pack because you can find your fav flavors! my favorite so far is the mint chocolate cookie! tastes exactly like it without that protein taste! #cleansimpleeats #proteinpowder #ninjacreamirecipe #ninjacreami #icecream #healthy #healthydessert #healthyrecipes…
Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his expertise in the search marketing industry. He only provides consulting services to expert SEOs and also performs search marketing expert witness services. Barry graduated from the City University of New York and lives with his family in the NYC region. You can follow Barry on…
This collection of the best modern stationery templates gives you a way to showcase your brand or identity in a realistic setting. Show off your company image, and deliver branding mockups in an authentic and professional way. We’ve gathered a variety of stationery templates that contain a number of useful branding items — envelope designs, business cards, invoices, letterheads and many others. These beautiful templates are comprised of fully editable files. Your brand will never have looked as good! Top Pick Stego is a complete set of stationery templates that includes designs for all elements of professionally branded stationery. The…
Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his expertise in the search marketing industry. He only provides consulting services to expert SEOs and also performs search marketing expert witness services. Barry graduated from the City University of New York and lives with his family in the NYC region. You can follow Barry on…
Do you want to learn the best way to proofread your content before you hit publish? If so, you’re in the right place! Whether you’re a blogger, marketer, or solopreneur, the quality of your content directly impacts your credibility and reader engagement. We found that nearly 50% of shoppers read 3-5 blog posts before making a purchase from a new business, so it’s easy to see why this aspect of your content marketing strategy is so crucial to your success. In other words, if your content is polished and professional, you have a much better chance of turning first-time visitors…