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There are plenty of examples of successful beauty influencer programs and an ever growing number of beauty creators coming onto the scene, but the fashion industry continues to lag behind. According to recent data from Traackr’s Fashion State of Influence report, the amount of creators posting fashion content has decreased year-over-year:US creator content mentioning fashion terms decreased by 15%UK creator content mentioning fashion terms decreased by 18%FR creator content mentioning fashion terms decreased by 20%That being said, consumer interest has not decreased, specifically when it comes to video. Video views on creator fashion content increased year-over-year by 30% in the US,…
In the ever-evolving landscape of eCommerce, staying ahead requires constant adaptation and strategic insights. The Fospha State of eCommerce Report for Q1 2024 brings valuable data to the forefront, guiding marketers, advertisers, business owners, and agencies in the eCommerce industry on where to channel their efforts for maximum return. The report reveals a significant underinvestment in paid social channels, with advertisers reaching only 59% of their potential, suggesting an opportunity to nearly double spend for profitable returns. Here are some key takeaways from the report: Meta and TikTok emerge as leaders in paid social success, with Meta boasting the highest…
Github Pages offers a valuable service by allowing you to host a static website directly from a Git repository. It’s an ideal platform for solo developers to showcase portfolios, support open-source projects, or disseminate information about educational institutions or organizations. Many prominent projects utilize Github Pages for hosting, including well-known ones like Bootstrap, NormalizeCSS, and Yelp. This tutorial will walk you through the steps to create and publish a straightforward site using Github Pages. It is assumed that you have a basic understanding of Git and its commands, such as how to create and push commits to a remote repository.…
Google launched Customer Match for Google Analytics audiences. This new feature will help you expand reach and improve your remarketing campaigns. By integrating first-party customer data into the remarketing process, Google aims to improve the alignment of campaigns with user preferences as traditional tracking methods like third-party cookies become less reliable. How it works. When a customer converts on your website, you might collect data like email addresses or phone numbers. This first-party data can be securely hashed and sent to Google, supplementing your Analytics audiences. The integration ensures more effective audience targeting, especially as third-party cookies become less reliable.…
By: Charlie Brugnolotti Have you noticed Influencer Marketing changing a bit? Initially, the intent of all platforms was similar: utilize content in various ways to keep people engaged and interacting with the platform. Today, I’m seeing a massive change in the platforms and the way they operate. Facebook, the OG – Once a resource to stay connected with friends has now become a community message board with nine in 10 posts you see originating from groups you followed back in 2012. Facebook has become less about the people you know and more about others who are engaged in your interests.…
The world of SEO keeps evolving and changing, which is why it’s important to keep developing your own skills. An excellent way to do this is via hands-on experimentation. In this post, I’ll share three valuable lessons I’ve learned from my previous ventures. Note that this blog post was inspired from my talk at BrightonSEO in October 2024. Where it all started A bit of background information: I started experimenting with SEO in 1999 without realizing it, when I created a South Park fan website. This was done via my early foray into the fundamentals of HTML and having fun…
Getting a viewer’s attention is a big challenge for video content creators. The key is to get them hooked from the first few frames. An effective title sequence can do that. Titles that feature captivating movements are a must. You’ll also want strong visual effects and typography. Each is an ingredient to keeping viewers interested and engaged. Building a high-quality title sequence from scratch is possible. However, it’s time-consuming and requires advanced video editing skills. It’s not always feasible in a fast-paced environment. The good news is that you don’t have to do it all by yourself. A video title…
Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his expertise in the search marketing industry. He only provides consulting services to expert SEOs and also performs search marketing expert witness services. Barry graduated from the City University of New York and lives with his family in the NYC region. You can follow Barry on…
In an era where 2.71 billion people shop online, digital marketing isn’t just an option – it’s the lifeline of modern business success. As a digital marketing consultant who’s helped countless businesses transform their online presence, I’ve seen firsthand how proper digital marketing can revolutionize a company’s growth trajectory. I also wrote about my experiences being a Fractional CMO and helping numerous businesses with their digital marketing in the definitive digital marketing playbook Digital Threads. The digital marketing industry is experiencing explosive growth, with a compound annual growth rate (CAGR) of 13.6% expected over the next decade. This rapid expansion…
You’ve heard a million times about how popular influencer marketing is and how much the industry is growing. You’re almost ready to find some content creators for your next campaign. But there’s one fear holding you back: The fear of wasting money on the wrong creator. Don’t let your fear of working with a not-so-great creator stop you from finding the right ones! There are things you can do during the creator discovery process to help you find high-quality creators who will bring you the attention and sales you’ve been waiting for. How to recruit influencers: tips for finding your…