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In September 2024, Matt Mullenweg of WordPress and Automattic declared war against WP Engine. While the legal and very public battle between these two companies rages on, what should WordPress users do about? This post explores some options as well as a timeline of events. Source link
Tracking organic search performance is about to get comically frustrating. Google has been rolling out a series of AI-enhanced search results over the past 18 months: SEO professionals are battling to determine the extent to which they are stealing visibility and traffic. To further complicate our jobs, more people are using AI search tools like ChatGPT, Perplexity, Copilot, Claude and Gemini for search-related tasks. We must ask ourselves if the volume of these other search channels requires a serious content investment or whether we should wait. ChatGPT has about 50 times more web traffic than Perplexity and Copilot, but it…
Most of us are familiar with B2C email marketing. This is especially true if you shop online, because websites often ask to send emails when an order is placed. Sometimes they’ll even collect emails without an order, usually in exchange for a coupon. After that, you’ll likely get follow-up emails about every sale, promotion, and product launch that they have. You’ll also see a limited number of newsletters in B2C email marketing, especially with nonprofits, to keep B2C customers in the loop. These days, B2B businesses are also wading into the world of email marketing. In fact, if you’re reading…
Building a sustainable creator community relies on three elements:Partnering with new creators to expand brand awarenessKeeping top creator advocates from previous partnerships engaged Winning back the creators who stopped mentioning you to increase brand loyalty Many brands get #1 right, but it’s important to not make the mistake of focusing all your time on acquiring new creators. At the end of the day, you will see more audience engagement, build deeper trust, and earn better ROI if you have a strategy that embraces long-term collaborations.Below we share insights from an event with Haley Schluter, Head of Consumer Engagement at LVMH Perfume &…
We analyzed ~2.3 million keywords with ~4.99 million top ads to see how frequently businesses advertise on keywords where they already have an organic ranking in the top 10 positions.Here are some of the key statistics:37.9% of advertised websites already rank in the top 10 organically for the same keyword. This indicates that a significant portion of businesses are paying for ads when they already have visibility for that term.When looking at specific pages rather than entire websites, 15.7% of advertised URLs have an organic ranking in the top 10. This shows that, even at the page level, ads are often…
From KnockoutJS to modern UI libraries like SolidJS, Vue.js, and Svelte, signals revolutionized how we think about reactivity in UIs. Here’s a deep dive into their history and impact by Atila Fassina.The groundwork for what we call today “signals” dates as early as the 1970s. Based on this work, they became popular with different fields of computer science, defining them more specifically around the 90s and the early 2000s.In Web Development, they first made a run for it with KnockoutJS, and shortly after, signals took a backseat in (most of) our brains. Some years ago, multiple similar implementations came to…
Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his expertise in the search marketing industry. He only provides consulting services to expert SEOs and also performs search marketing expert witness services. Barry graduated from the City University of New York and lives with his family in the NYC region. You can follow Barry on…
Packing for a trip can be a bit tricky, especially when it comes to fashion. You want to look good while feeling comfortable and practical for new adventures. Choosing versatile pieces that can be mixed and matched will help you create stylish outfits without overpacking. Consider the climate and culture of your destination when selecting clothes. Lightweight, breathable fabrics are often best for warmer locations, while layers work well for places with unpredictable weather. Accessories can help you transition your look from day to night with ease. Don’t forget about footwear! Comfortable shoes are a must for exploring, but…
By Jamie Reardon Evans, Find Your Influence CEO Influencer marketing has undergone a remarkable transformation over the past decade. What began as a novel approach for brands to tap into the personalities and followings of social media stars, has now evolved into a mainstream strategy that is indispensable in today’s digital landscape. Understanding current trends and challenges in this space is crucial for businesses and influencers alike to stay ahead of the curve and harness the full potential of this powerful marketing tool. With the shift from being an experimental tactic to a central component of many brands’ marketing strategies,…
Your brand voice shapes how your audience feels about your business. If it’s playful and fun, they’ll see your brand as joyful and entertaining. If it’s bold and daring, they’ll think of your brand as innovative and adventurous.As a marketer and writer, I’ve helped many brands to develop a relevant and memorable brand voice.In this guide, I’ll share actionable tips and real-life examples to help you achieve the same.💡 Grab this free brand voice template to follow along.What Is Brand Voice? Brand voice is your company’s unique personality reflected across its channels and communications. Think social media, blog posts, paid advertisements, and…